Carlton Archive
← All filesfile V2-13 · vol. II

“Hey Guys, Watch This”

golfproven winner

A golf video-course sales letter that meets every kind of golfer -- old, young, chronic slicer, or average duffer -- exactly where he is, promising long-drive champion Mike Gorton's 20-minute lesson on a risk-free, post-dated "free look" offer so the reader can finally look good in front of his buddies.

pp. 90–94sales letter~10 minkiller headline · fascination bullets · guarantee copy · scarcity deadline · free premium · ps copy
The story behind it — John's notes

This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads.

Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main objections to the idea of hitting long-distance tee shots has always been the inability of the reader to fit himself into the picture.

"Sure", he might say, "that could work for other guys. But I'm too (fill in the blank)." Old, overweight, weak, uncoordinated, young and underdeveloped, bad back, blind as a bat, etc.

So I addressed everything in one fell swoop. Okay, in several swoops. But all very quickly and in a tidy, condensed few paragraphs.

Just as important... I addressed the one thing crucial to all golfers: Looking good in front of your buddies. This is a great example of helping the reader visualize future results.

The piece itself
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Check it out for FREE...

"Hey, Guys! Watch This... John Carlton Is Gonna Tee Off!"

From: Dr. Mike O'Leary\ President, OHP

Tuesday, 7:30 a.m.

---

Dear John:

And, no, your buddies aren't going to laugh.

From here on out, they're gonna stay real quiet when you hit your driver. Respectful. In awe.

As you launch yet another deep, gorgeous, dead-solid perfect tee shot 80 yards further than you ever dreamed possible.

Here's how you're going to make that happen: I've been searching for the "magic key" to hitting long-as-heck-and-accurate-as-a-guided-missile tee shots all my life.

But I have one huge limitation: The secret has to be incredibly SIMPLE. I have the attention span of a beagle distracted by squirrels. And I hate to practice -- I play golf because I love the game, not the driving range.

That's why Mike Gorton is the MAN!

Mike is easily the most famous golfing genius you've never heard of. But he's a legend among "insider professionals". Why? Because...

He's The ONLY Golfer To Win BOTH The Open And The Senior Divisions Of The Re/Max World Long Drive Championship!

And he slaughtered some 10,000 other pro long-ball opponents to win those championships. Using a standard 46" driver (not the souped-up clubs most long-ballers use)! He's the reigning senior champ. Hero to thousands of "ordinary" golfers worldwide. The Re/Max championship is THE main event for pro long ballers.

Mike is one of just four golfers to be inducted into the Long Drive Hall of Fame in Texas. His nickname among professionals is "The Hammer" -- because when he hits a golf ball, it stays hit. (You, too, will love the sharp "thwack" you get on the tee when you start using his simple secret!)

Unlike most long drive competitors, The Hammer is also a darn good golfer on the course. Scratch handicap, even when playing killer courses like Pebble Beach. He holds the course record at Sandpiper (8 under par 64, shot in 1990).

But he really shines on the tee. This man -- even in middle age, 70 pounds over his prime weight, with a beginner's beer belly -- has officially hit a golf ball...

449 Yards!

Into the wind, mind you. With money on the line.

Okay. What's this got to do with you?

Plenty... if you want the SIMPLE SECRETS to launching consistently long, accurate drives yourself

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off every tee. Mike, you see, is also a master teacher. Respected worldwide for his ability to quickly transform duffers into awesome golfers. Sought-after by some of the most famous names in the game.

Listen...

  • In just 20 short minutes, he will have you hitting dead-straight long drives further than you ever dreamed possible.
  • And what you learn will STICK -- meaning you will continue to hit deep, gorgeous drives off every tee box... for the rest of your golfing days!
  • ✓ If you're a chronic slicer... he will show you how to instantly guide those errant tee shots back into the fairway... which will automatically add 40 straight yards without doing another thing! So, when you add the "distance secret" he shows you, your total new yardage will top 80 yards!
  • ✓ If you're snap hooking drives... he will have you hitting professional-quality fades within MINUTES! You'll never again fuss with your swing... and all that power you used to waste will suddenly explode your ball down the fairway (with just that beautiful little fade at the end, exactly like the professionals). Get ready for 290 yard drives that zing with white-hot power.
  • ✓ If you're older... maybe lost some power... out of shape, getting less flexible by the day, losing speed and agility... then you're going to be ecstatic over what you learn! Because what Mike teaches requires NO athletic ability whatsoever! It's all simple technique... and it does NOT require you to change anything in your current swing. You don't even need a full backswing -- this secret of longer drives is all about a simple adjustment... which will INSTANTLY add 50-to-80 yards to your tee shots. So you'll never be that "old guy" on the links teeing off with a 5-iron and taking 3 shots to reach the green on short par-4's. Nope. You'll be that respected "mature golfer", who launches humongous, accurate drives every time... leaving chip shots for one-putt birdies on most par-4's, always putting for eagle on long par-5's!
  • ✓ If you're a cocky young guy brimming with lots of natural athleticism... this is the ONLY lesson you'll ever need on teeing off! In just a few minutes, you'll cement "good habits" that will stay with you for the rest of your life. Most younger golfers are erratic, relying on natural strength and flexibility. That's a mistake. Take this one, short, easy lesson... and arm yourself with the simple secrets of hitting drives the length of three football fields -- straight as an arrow -- off every tee box, every time.
  • ✓ If you're an average golfer... with an "average" inconsistent tee shot that maybe goes okay, maybe sprays off into the rough, maybe dribbles to the ladies tee... then what you'll discover here will change your life! What Mike teaches is so easy, so practical, and so simple... that you won't get through your next bucket of range balls before you're blasting the longest, straightest and most gorgeous drives of your life. Every time!

Mike is the "secret weapon" behind some of the best golfers on the planet. He's all about fundamentals and making sure your swing feels so natural, so good, and so consistent... you'll sigh with joy every time you swing.

If you're hitting 180-yard slices into the wrong fairway... you'll SUDDENLY be smacking 250-yard laser shots. If you're lobbing 200-yard duck hooks into the trees... you'll INSTANTLY be plastering 280-yard line drives right where you want them. If you're inconsistent, your next round will be a jaw-dropping exercise in predictability.

If you've been praying for an honest SHORT-CUT to pro-level golf secrets...

This Is It!

Here's the deal: Mike is one of the most sought-after golf teacher in the world. He decided to let us videotape his famous "Only Lesson You'll Ever Need" on pro-quality driving... because, frankly, we're the only guys with the guts to go against the "standard wisdom" out there. Which insists that any lesson that isn't insanely technical, complex and requires years of effort and practice... can't be the answer.

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Hogwash. You know, in your heart, that golf is actually a very NATURAL game. We get screwed up when we over-complicate things.

What Mike teaches you is...

  • ✓ So simple, you can master it in under 20 minutes...
  • ✓ So easy, you can start teeing off like a pro the NEXT TIME you play...
  • ✓ And... so natural... you don't have to spend any time PRACTICING!

Just watch the videotapes we've prepared for you... go out and knock a few range balls to "get it down"... and that's it!

Sound too good to be true? That's what I thought, too. But what convinced me... was simply giving it a try. I mean... it didn't take any effort. Didn't waste any of my time. Didn't "interfere" with my normal swing at all.

Mike's secrets simply transformed me... in just a few minutes... into a massively better golfer on the tee box.

Can he do it for you, too?

Why not find out...

For FREE!

Here's how: Look... I know you get hit on a LOT for golf stuff. Everybody wants you to try their new product, new club, new lesson. It gets annoying.

So... I'm NOT going to ask you to trust me on this amazing video set.

Nope. I'm taking on ALL the risk myself. You risk nothing.

*I want you to call my office at 1-800-316-5871 and tell whoever answers you want "Mike Gorton's Extreme Distance" package, (there are 2 tapes in this set, including the footage of Mike teaching real students). You will be rush-shipped the entire package... without paying a cent up front.***

We will ask for your credit card information... but we will NOT put the bill through for a full 30 days! If, within 30 days, you decide you don't want this video after all... just return it, and we'll immediately shred the sheet with your credit card number on it. Your credit card company will never hear from us.

Or... if you prefer to pay by check or money order (payable to OHP)... just POST-DATE your check 30 days into the future. If, within 30 days, you decide you don't want Mike's video... just send it back, and we'll return your check or money order... uncashed.

That means... you don't risk a penny. You get a FREE LOOK at a simple, easy, "short cut" video that will change your life.

What's more... even if you decide to keep the video package after the 30-day initial period... you STILL don't risk anything. Because you still have a hyper-generous...

One Year 100% Money-Back Guarantee!

That means... you can keep the videos... watch them, try out the secrets... treat them as your own... for a full year before you decide for good. And if you're not happy -- for any reason at all -- just send the videos back (in any condition) for a fast, full refund of your purchase price. No questions asked.

That's a pretty generous, very fair offer, don't you think? The only reason I want you to post-date your check or leave your credit card info... is to "weed out" the guys who aren't serious.

Because this Mike Gorton lesson is NOT for everyone. If you're already a hot-shot long-ball dude on the tee... you're probably not going to add much more than a couple dozen extra yards to your drives. So don't bother calling if you're already hitting 290 yard tee shots.

But... if you'd like to start launching deep, straight drives with the consistency of a machine... and suddenly pinpointing balls around the 300-yard mark sounds pretty good... and you'd like to do after just 20

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minutes or so of the easiest lesson you've ever had... then you should definitely give us a call.

Just hurry, all right? As soon as word leaked out that we had a video of Mike Gorton's famous "one short lesson"... the phones started ringing. We've had a hard time keeping the videos in stock.

If you call right now, I promise I'll order the warehouse to set one of Mike's video packages aside for you... and it will be rush-shipped to you by return mail. But if you delay... we will probably sell out in just a few days. And that means you'll have to wait until we get more videos duped... which could take weeks, or even months.

What's more... my partners are already making noises about stopping this "post-dated" offer. They always want the money up-front. They don't understand that I want to give you the best deal I can arrange, with no risk and no hassles. They just want to sell lots of tapes.

I'd rather share these secrets with golfers, even if it means I get "burned" once in a while.

So call right now. It's a fabulous offer -- one you won't likely see again.

You could be hitting the best tee shots of your life by this weekend. Think about that.

Sincerely,

[signature: Mike O'Leary]

Mike O'Leary

P.S. Don't forget -- you get to check these amazing videos out for FREE. No obligations, no hassles, no risk.

P.P.S. Okay, tell you what. You can KEEP the second tape, even if you decide later to return the rest of the package for a full refund. This second tape reveals nearly an extra hour of footage... where Mike takes several golfers (of all ages and shapes and sizes), and quickly corrects the common mistakes most guys make on the tee box. The really silly stuff that robs you of distance and power... but is so subtle you'll never discover it on your own. With Mike's eyes, though, you spot everything immediately. And instantly fix it, without further hassle. It's a lesson that will force you to hit for extreme distance. And... it's yours free.

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