“The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back...”
Carlton breaks down the over-the-top story hook behind a TRS self-defense letter from Bob Pierce, in which unassuming 5'5" knife-fighter Felix Valencia tames the deadliest biker bar in LA -- and $30 is pre-loaded into your account to try his two-video fighting course.
Get Your Secret Word Now!
Best part: I will put $30 into your account just to check it out yourself!
"The Naked Girls All Laughed Behind The Little Pudgy Guy's Back... Until He Got Into A Knife Fight With 3 Enormous Bad-Ass Bikers..."
To: John Carlton From: Bob Pierce President TRS Tuesday, 7:34 a.m.
Dear John,
The ladies aren't laughing anymore. Nope. Nowadays, their eyes are filled with nothing but awe and respect for this small, unassuming man.
And the key word there is "man" -- because, after proving his skills in a fight, he has shown himself to BE a man. A man who can kick the ass of anyone who crosses him. Bare handed... or with a knife... or a stick.
What's This Got To Do With You?
Plenty... if you understand what having this kind of respect can mean to you. Not all fighters get respect, no matter how often they win a fight. People just assume it's their size, or strength, or a lucky punch.
But get this: Felix Valencia is a small man (barely 5'5") who looks like he's been in training to be a couch potato. He doesn't have six-pack abs, or shirtsleeve-splitting biceps, or hands that can squeeze coal into diamonds.
Nevertheless... he INSISTS he can teach you the skills to earn your own "pile of respect"... almost overnight. No matter what size you are, or how out-of-shape you are, or how little fighting experience you have.
None of that matters at all.
Because the secrets to MASSIVE AND SUPER-VICIOUS FIGHTING ABILITY lie in just a few easy-to-master secrets. Especially bare-handed fighting, and knife and stick fighting.
Most guys don't believe me when I say this... so I prove it to them.
And I'll prove it to you, too. It won't take but a minute.
Here's the story: The girls who were laughing behind Felix's back were strippers... in the most famous biker strip club in Los Angeles. Okay, not famous... dangerous. The most deadly bar in LA.
You Mix Mean Bikers With Booze And Naked Babes, And You Get Trouble!
Felix walks in and wants the job as bouncer. Everyone laughs, to his face. Behind his back, the girls make $20 bets on how long he'll last. The last bouncer was twice the size of Felix, a trained boxer... and that poor guy was on the sidewalk crying like a baby inside of his first hour on the job.
The 3 biggest, most vicious and psychotic bikers in the joint decided to try to do better than that with Felix. They wanted him hurt and out of the bar immediately. It offended them that this small guy thought he could handle things.
The smallest biker was 200 pounds of twisted muscle. All 3 had Bowie knives, and liked to use them.
They enjoyed inflicting pain.
What happened next is now legendary in Los Angeles. People in Beverly Hills have heard the story. Little Felix, looking like a kid staring at 3 enraged bulls, took just 47 seconds to end the "fight".
And those 3 bikers called him "sir" after that, every time they met. Which wasn't much, because they stopped coming to the bar. Felix scared the living crap out of them.
Felix was head bouncer for the bar for the next year. No one who knew who he was screwed with him ever again – it was the most peaceful, boring year the strippers had ever seen.
You don't get respect by talking big. You don't get respect by waving a gun around, or having a flashy knife in your belt. And you don't get respect with a pretty colored belt from a fancy dojo.
Nope. You get respect just one way...
By Earning It.
Here's where it gets interesting: Felix has credentials that make world-class martial artists drool. For example:
- ➤ He trained for 5 solid years with the great Dan Iansanto... from the time he was a squirt of just 8 years old, to when he was 13. This is amazing training for anyone... but to get JKD fundamentals installed in your body at such a tender age is just radical. Felix IS a fighter.
- ➤ He became world-famous in his twenties as "Edgar's Brawler". That's Edgar G. Sulite, the grand-master of Filipino fighting arts. Everyone in martial arts knows and respects Edgar, for what he did by bringing the best Filipino secrets to the U.S. in the early 90s. It changed fighting forever.
- ➤ Felix was the guy who every challenger in Edgar's dojo had to "come through first". That meant Felix had to fight almost everyday, against every major and weird off-shoot fringe martial art style on the planet. (Because ALL the wannabe fighters came to challenge Edgar's dojo.) Felix was undefeated in these challenges. Undefeated. Think about that.
- ➤ Felix now regularly competes in the famous Dog Brothers hard-contact stick fighting matches. (These are the same Dog Brothers who were deemed "too rough" for the Ultimate Fighting Challenge!) These events leave men with busted jaws, bleeding hematomas, broken legs, lost teeth, brain injuries and worse... and yet, "little guy" Felix is undefeated here, too. Never been hurt, never been taken out. Against the best in the world.
- ➤ Cops and federal agents are begging for just a week of Felix's time – including SWAT teams from all over the nation, the CIA and FBI... and even the House of Champions martial arts school. The best of the best.
Okay, I could keep going, but you get the picture. Felix is the man.
But, again... what's this got to do with you?
Well... would you like to learn the most HARD CORE of this fighters secrets? Taught in such a simple way that you can literally learn these brutal "end the fight NOW" secrets almost overnight?
That's what I have for you.
And...
You Can Try It Out Yourself FREE!
Here's the deal: Felix is so sought after by professionals because he's famous for teaching FAST. You don't need prior skills... you don't need to be in shape... you don't need super-human strength or quickness.
In fact most of Felix's secret students are cops and agents who are waaaay past their prime. You can be small... weak... meek... blind as a bat... and totally uncoordinated... and STILL learn the devastating moves that will earn you INSTANT RESPECT anywhere you go.
We talked Felix into letting us videotape his "hidden" lessons in hand-to-hand and stick fighting. Part of the reason he finally allowed us to do this is he feels it is time to take his rightful place among the more famous
martial artists of the world.
Part of the reason may be financial – he's sick of seeing bozo's who know little of REAL fighting get all the moolah.
But... a big reason behind his "going public" with this astonishing teaching is just plain practical. It works. The world is getting more dangerous. (The 9/11 terrorists all studied vicious knife fighting techniques.) And it's time for men like Felix to step up and share his skills with American civilians.
Here's what I have for you: There are two video tapes in this special package. The first is bare hands stuff... and the second is stick and knife fighting.
You will see glimpses of familiar styles here... a little JKD, a little Filipino, a lot street. But most of this stuff is new...
You've Never Seen Moves Like This Before!
Make no mistake – these are COMBAT secrets. Not "play nice" dojo slap and bow tricks.
This is totally unique stuff. You'll learn:
- ✓ New – and extremely painful – joint locks no one's used in this country yet. (Very simple to learn, too.)
- ✓ How to develop lighting-fast footwork, even if you're clumsy. (Use your own adrenaline dump to fuel the beast inside you.)
- ✓ How to instantly turn your hands into "Claws of Pain", using simple but terrifying agony-intense moves to take your opponent to his knees in a split second.
- ✓ How to turn any handy weapon into a stick-fighting tool... superior to blades. (Plus, you'll learn the Filipino Snake Wrap, which immobilizes any attacker and leaves him open to your easiest fight-ending move!)
- ✓ How to paralyze an opponent where he stands... how to "pinch and drop" even a raging bull of a man with one easy move... finger-crushing tactics that leave him stunned and blinking in stupid awe... and how to destroy his fists without getting touched yourself.
And lots more. Too much to detail – because you really do have to see this for yourself.
That's why I've arranged this...
Special Deal For TRS "HOT LIST" Guys ONLY!
Because you're on my "hot list", you get a better deal than anyone else, at any time. This is your BEST (and most generous) opportunity to see what all the fuss is about.
Here's the deal: These two videotapes are packaged together, to be sold to the "outside" world at $99 each. And we're gonna sell a TON of them at that price, too. The phones are already ringing, just on rumor. Fighters want what Felix knows.
But you're not going to pay $99. Because...
I Have Already Put $30 Into Your TRS Account!
That means you can own this amazing training package for just $69. But you don't risk a penny, because you also get a special...
100% No Risk Money-Back Guarantee... "Back-Loaded" With A FREE Video!
Here's how it works: Call my office right now (at 1-800-316-5871) and tell whoever answers you
want to "test drive" Felix's Lameco package.
You won't have to pay $99, like everyone else... as long as you use those secret words: "Test drive". That's code, which tells my staff that you're in the "inner circle" of hot listers who get the special deal.
They'll punch you up on their computer... and $30 will magically appear in your account. So you pay just $69.
What's more... you can take a whole YEAR to decide if you like the training! If you decide it's not for you – for any reason whatsoever – just return one video (in any condition) and I'll immediately send you a full refund.
No questions asked.
But... I want you to KEEP one of the videos. As my gift to you. And... you can choose WHICH video you keep. It can be either the hand-to-hand... or the stick fighting video.
Your Choice!
I've never made such a generous offer like this before. Never will again, probably.
I'm just very excited over getting Felix to "spill the beans" on tape. This is something any serious fighter would give an arm and a leg to possess... and you get it for less than everyone else. Guaranteed. Keep half the package, FREE, no matter what.
So call 1-800-316-5871 right now. That $30 will stay in your account for the next 11 days... after that, I'm taking it back. That's more than enough time for you to decide to give this extra-generous deal a "test drive".
You can use your credit card when you call. Or, if you prefer to pay by check or money order (payable to TRS), just fill out the enclosed Priority Order Form and mail it in the postage-paid envelope. You get the same generous deal either way.
Just hurry, all right? In 11 days, that fat $30 in your account vanishes. Don't let that happen.
Sincerely,
[signature: Bob Pierce]
Bob Pierce
P.S. Pro fighters and cops and federal agents get really excited when Felix's name comes up. Here's what some are saying:
"Felix's patience and ability to convey what he knows places him in 'the best of the best' catagory of martial arts instructors."
- Robert Vaughn - co-founder - Labonlaro Weapons Federation
"I learned take-downs, restraints and locks that have kept me safe and given me the confidence to deal with any type of 'rough-housing' that goes down. I always look forward to training with Felix Valencia. There seems to be no end to what he knows about the combat arts!"
- Mario Alvarez, Juvenile Corrections Officer
"I am 64 years old, a little over-weight and a little slow but Felix offers a very creative and optimal training environment."
- Harold Haggler - Martial Artist
"Felix Valencia's teaching is easily grasped, very understandable and functional. He makes something as technical as knife-fighting fun and easy-to-learn. There is nothing staged or contrived about anything he teaches. It all works and it is based in reality."
- Scott Rae - Eskrima Martial Artist
"Felix Valencia's fighting skills are based in the reality of actual combat experience... it works
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing.
Tough guys. Grrrr.
Sports in general falls into that trap every few years. Before the irreverent ESPN hit the scene with the brilliant one-liner style of SportsCenter, it was hard to get a breath of fresh air in any ad for sports. It was all-locker room, all the time.
It wasn't always like that, though. Long ago, some of the finest writers in the world were sports writers. Red Smith. Howard Cosell. Guys who instinctually uncovered the sensational aspect of any game and created such a compelling story that you were forced to read every word. What killed it for sports was the unrelenting mergers of media outlets, until most cities now only have one newspaper, and the newscasts are dumbed-down to the lowest common denominator. No competition, and the writers have gotten lazy and boring.
I am always looking for a hook in my ads (and especially in the headlines) that will jar the reader awake. I want every ad to be the one thing he reads that stays with him all day long. He tells his friends about it. It haunts him, causes him to shake his head in wonder, gooses his brain and gets his blood flowing.
That's why I work so hard finding that jaw-dropping story behind the product. It's often a throwaway line someone mentions, a detail no one else takes seriously. Something offbeat, intriguing and sensational.
I'll wager this ad is the first time any martial artist anywhere has encountered the words "naked girls", "pudgy guy", and "bad-ass bikers" in the same sentence. It's exactly the kind of over-the-top, attention-grabbing line I search for in my work as a sales detective.
Also, notice the clever way "choice" is introduced into the offer. Most deals have a designated freebie and a designated main product. This is different. Different, but not complicated. It's still an easy offer to understand and act on.