“The Nearly-Crippled Businessman”
An early TRS self-defense letter in which “John Davis” recounts the back injury that left him “vulnerable as a baby” and pitches Mike Goldbach's 3 fighting secrets — vicious skills requiring zero strength, speed or training.
[logo: TRS eagle-head emblem in black square] Threat Response Solutions 606 East Acequia Visalia, California 93291 (209) 732-5317
No time to train or get in shape? These simple fighting secrets make you dangerous FAST!
Nearly-Crippled Businessman Discovers Astonishingly-Simple New Fighting Secrets That Require Zero Strength Or Quickness, Need Almost No Training To Be Mastered... And Yet Allows You To Destroy Bigger, Meaner and More Skilled Attackers In Just One Or Two Vicious Seconds, Every Time!
Dear Friend,
My name is John Davis, and I am production coordinator here at TRS, the company that has been blowing the lid off the world's greatest fighting secrets for more than 11 years now. When professionals need real-world fighting secrets, they come to us. We've got Navy SEALS instructors, active DELTA commandoes, Russian Spec Op expatriates, and the most famous street-fighters on the planet among our "family" of trainers. I've even got SWAT team cops, ex-federal "black baggers", and former Ranger combat vets scouring the country for the best fighting talent around... and the secrets of winning every fight, every time, with a finality that makes sure you win decisively.
Man, I've seen it all -- the JKD heirs to Bruce Lee, the Filipino knife-and-stick artists, psycho "go for broke" streetfighters who live for seeing blood spilled, even guys who invented their own styles of effective fighting in the back alleys and hi-tech battlegrounds of the deadliest places on Earth. The stakes keep getting higher for anyone who wants to be "the best"... and even for guys like you and me who just want to survive in the world (and don't go looking for trouble), your chances of winning a fight against a strange attacker are getting pretty dismal... unless you have a secret advantage. There are just too many bad guys out there, and they're getting more and more savvy in the ways of surprise attack and dirty fighting.
Still, I felt very confident of my ability to win any fight -- I've trained with the best, and could use my strength and wrestling background (plus my commitment to training as hard as I could, every day) to a very impressive advantage. Through my experience with so many fighting secrets, I possessed fighting skills unknown to most people. I thought I was "set" as a fighter.
But Then I Got Hurt!
Hurt bad, too -- in a fighting situation I could never have predicted, I wound up with compound fractures in my back that nearly crippled me for life. Suddenly, my strength was gone... I couldn't train at all... and, worst of all, I could no longer pull off all those nice punches, kicks, strikes and Gracie-type grappling moves anymore. It was hard enough just to walk with the severe damage to my back.
I was as vulnerable as a baby. And that scared me. I have a family to protect, and it stripped me of my self-respect when I realized I couldn't physically protect them anymore. All those years of training with the best fighters on the planet was suddenly...
Worthless!
But you know what? As it turned out, getting hurt like that was actually...
The Best Thing That Ever Happened In My Quest For The Ultimate Fighting Secrets!
Here's what I did (once I stopped sniveling about my injuries): I got ahold of every "contact" I had out
there... and told them to find me another way to fight. I just knew there had to be a fighter, somewhere, who had the secret skills that could still make me dangerous again, even though...
- ✓ I couldn't train at all...
- ✓ I couldn't move with any speed at all...
- ✓ I had no strength, no mobility, and no usable skills at all...
And... I was so vulnerable to being hurt again in any real fight, that I couldn't afford to have any situation last more than a second or two.
Plus... I had to win, every time. For the first time in my life, I finally understood what it was like for kids, for women, and for guys who couldn't train all the time, or who didn't possess natural quickness or athletic ability or size and strength. Going out in the world knowing you're going to be smaller, weaker, and less skilled than any attacker you come across is scary.
That was the bad news.
The good news is... my contacts made a discovery that is going to knock the martial arts world on its ass! All this happened in just the last month or so... and yet, I am now 100% back to my confident self. Hurt or not, I now possess the new fighting skills I need to survive and win any confrontation, anywhere, with anyone. This is fabulous stuff... and yet, I don't train at all... I'm still so damaged in my back that I have no real strength... and I'm still slow. Doesn't matter -- these new fighting secrets work for me anyway. Even more important... I've finally got that "animal instinct" necessary to do whatever's necessary to win. You have to understand, I am by no means a "bad ass" kind of guy. I go to church, I'm devoted to my wife and kids, and I will walk away from trouble every chance I get. But... when my life and my family are threatened in any way, it's so nice to know I can instantly switch into the nastiest son of a bitch any street punk has ever seen. I'm gonna fight him, or them, whether they're armed with sticks, knives or guns... and I'm gonna win. In the blink of an eye.
Do you like the sound of these new fighting secrets? No training to speak of, no strength or speed or size necessary, every move so simple you can master it practically overnight? And yet... you will finally have "it" instilled deep in your muscle memory -- the most dangerous, most powerfully effective, and most usable fighting secrets imaginable.
Then let me tell you what we discovered: There's a guy in the outback of eastern Washington who accidentally stumbled across the 3 greatest secrets in hand-to-hand fighting... and it took getting beat up to realize it. The story involves professional kick boxing, black belt bad asses, the Brazilian Ju Jitsu grappling breakthroughs, a mysterious man from the Far East... and lots of blood.
Lots... of blood.
Here's how it played out. Mike Goldbach looks like your normal, everyday American guy -- nothing special about his size, strength or agility. But he was born with the heart of a warrior... spent 20 years pursuing what he thought was the path of true fighting skills. By the time he was a degree black belt in Shorin-Ryu karate, he was teaching hand-to-hand combat to his fellow soldiers in the Army. He was the bad-ass of his unit.
Then one day he ran into a kid half his size, with about 6 sorry months of training under a unique fighting system Mike had never encountered before... and the kid beat Mike to a pulp. Big, skilled soldier gets his lunch eaten by a squirt.
It woke Mike up. Karate and all that fancy Eastern stuff looks pretty mean, but it will get you killed in a real fight, no matter how many degrees of black you've earned. So Mike did some serious digging... and found Chai Sirisute -- the Godfather of American Thai-kickboxing who intensely trained Dan Ionsanto, (Bruce Lee's partner in creating Jeet Kune Do, and brought it to national prominence.) What Mike discovered through Chai was a newer, simpler and yet more viciously effective style of fighting than anything he had ever encountered, (With his fancy 5th degree black belt in Shorin-Ryu karate he couldn't even begin to defend against this new devastatingly effective system.) Chai's moves were simpler. Easier to learn. Easier to use. The opposite of traditional martial arts in it's pure simplicity and pure power, without any fancy moves at all.
Mike wound up using his new secrets fighting professionally in the kickboxing ring... winning the light-heavyweight division championship... and retired without ever being defeated or having his championship taken away from him. No one could touch him. Mike had stumbled onto fighting secrets no other
fighter even had a clue about. Outside the ring, he tested his new skills in the mean streets near Los Angeles. Results: He won every fight, every time, in the blink of an eye. Trained professional fighters, dirty street punks, huge bar brawlers, soldiers... they all went down. And Mike wasn't relying even for a moment on any of his fancy karate training -- all his victories came from the new secrets he had learned from Chai Sirisute the American "root" master who has shaken up the martial arts world so savagely.
I want you to understand just what's at stake for you here... if you get a chance to learn this amazing new fighting secret yourself:
- → Size is irrelevant. Teenage girls can incapacitate enraged bikers on meth.
- → Speed or agility doesn't count. You can be totally out of shape, or wounded, or taken by surprise... and still win easily.
- → You don't need to train like a fighter. The simplicity of these 3 fighting secrets is stunning -- once you learn it, it's yours to use. If you don't have the time to waste in a dojo training, this will change your life.
- → And... your "will" to fight will never hamper you. You may never use this, or you may have to use it tonight... yet that "warrior's heart" will be inside you, with all the necessary confidence and inner strength required to engage quickly, and win decisively.
Sound intriguing? I know every cop, federal agent and spec op soldier I've revealed these 3 secrets to are drooling to learn them. A simple, yet totally-devastaing set of fighting skills like this can be your "secret weapon" to a life of total confidence, anywhere you go.
But the best part is... you can learn it all absolutely FREE. That's right. I'm taking the financial risk here big-time, because I believe so much in what Mike's teaching. We got him into a studio immediately, and video-taped him for several days to get the pure essence of his secrets. It's the best I've ever seen -- this guy can fight, and... he can teach you to fight, too. Almost overnight.
You'll have to pay upfront for these special videotapes... but you have a full 3 months to check them out, study them, train with them, beat them up with use... and... if you aren't completely blown away by what you've learned... just send the beat-up tapes back, and I'll promptly refund every penny of your purchase price. You don't risk a dime.
That's a full, 100%, no questions asked, no hassle money-back guarantee -- you can't ask for a better deal. Plus... you get an extra BONUS tape, absolutely free, which you get to keep regardless of what you do. (More on that in a minute.)
Here's a taste of what you're going to learn:
- How to quickly arm yourself (permanently) with an "invisible baseball bat" -- a simple move so devastating, using nothing but your natural body movements, that it will drop Godzilla in a heartbeat!
- The only 2 target points you ever need to learn to take out any opponent, under any circumstances! (Forget about learning any fancy fighting targets -- in just a couple of seconds, Mike will give you the keys to winning every fight, every time, no b.s. about it.)
- The "lazy man's" trick to winning any fight on the ground -- if you are surprised by an attacker, or somehow wind up on the floor, these secrets will end it immediately. (This is the secret to "simplified but guaranteed" ground fighting that even one of the famous South Americans got interested in when he stopped by Mike's training studio!)
- The 3 simple secrets -- the ONLY secrets you need -- of taking out bigger, meaner and more skilled opponents... in the ring, in the street, on the battlefield. (Finally, real-world fighting reduced to its pure, most simple basic form of effectiveness!)
- And a lot more. There are two hour tapes in this special package, stuffed with fighting tips, secrets and dirty tricks... everything you need to transform yourself into a super-confident, super-effective fighter almost overnight... regardless of your experience, your agility or speed, your strength or size.
Plus, on your free bonus tape, you'll learn something called "Aggressive Restraint Techniques"... a style of completely dominating another person that Mike invented for a State Mental Hospital. In the
(continued on next page)
criminally insane ward, the guards have to control biting, slugging, kicking and enraged inmates... and yet control them without resorting to any offensive moves. A tough job. But great skills if you ever need to control a drunken friend, or don't want to injure someone who nevertheless needs to be taken out. Very good (and cop-recommended) skills.
Here's what you need to do now: Remember, you don't risk a dime by ordering now. The normal price for this package, once the major ads hit the magazines, is going to be a fat $97 plus $7 shipping and handling. But because you're on my private list (of guys I know will want to be first in learning these amazing new secrets), the price you pay is just $69 plus $5 shipping and handling. This is a short-time offer, and will not be repeated -- if you want to see these secrets (at a price better than anyone else gets), you got to call today.
Just call my office at 1-800-899-8153 and tell whoever answers you want "Mike Goldbach's 3 Fighting Secrets" package. We'll take it from there, and your package with the two main tapes (plus your FREE bonus tape) will be rush-shipped by return mail. You have a full 3 months from the time you receive the package to watch it, study it, and use it however you see fit... and if you aren't 100% satisfied it's everything I've said it is, just send the tapes back for a fast refund. You don't even need to have a reason for returning them -- your word is enough. But keep the bonus tape, as my gift to you just for trusting me on this.
Just hurry, alright? Once the magazine ads hit, this special deal goes away. You have got to see this to believe it. Call right now.
Sincerely,
[signature: John Davis]
John Davis
P.S. One more thing -- I thought you might like to see what other guys are saying about these amazing fighting secrets:
> "I'm a former karate instructor with multiple black belts... but once you learn what Mike has to teach, you'll feel like you've wasted your life studying any other kind of martial art. His secrets allow a little guy to hit harder -- it really is like carrying around your own private invisible baseball bat all the time." -- Art Donahue, Thai Boxing USA
> "I saw Mike fight in the ring -- there wasn't anybody who could stand up to him for a full round. He is THE teacher for fighting skills, period." -- Ron Collins, Businessman, San Bernardino
> "I work in a criminal mental ward, which is 10 times more dangerous than any cop's beat -- the Kenpo karate I'd studied gave me zero tools to handle these nut jobs who went berzerk. Mike taught me simple, very easily mastered skills that have literally saved my life a dozen times. This is the real thing." -- Chris Boyles, Psychiatric Security Attendant, Washington
> "I have spent 27 years looking for skills like these, earning 2 worthless black belts along the way... and in just one session, Mike taught me everything. This is mind-blowing stuff." -- Mark Morris, Custom Pistolsmith, Spokane
> "There's nothing to memorize here, no fancy strikes or moves at all. I have beaten 2 black belt fighters at the same time, toying with them as if they were children... and I have no previous fighting experience at all! Thanks, Mike." -- Cesar Rodriguez, Engineer, Washington
> "This is definitely the Next Level of fighting, despite being so simple. You can become very powerful, very fast." -- Kevin Frandsen, Sports Physiologist
> "Mike immediately earns the highest respect from any fighter who meets him." -- Tim Whiteman, 1986 #1-Rated USA Thai Kickboxer
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines, and mailed even more often to hot lists.
The appeal is simple and to the point: This is hard-core stuff, designed to be learned by people who do not possess the usual strength and agility of most martial artists.
The key line is on the first page: "I was vulnerable as a baby." That hits home for many people.
There's an old saying in politics -- a conservative is a liberal who got mugged. It's easy to be above the fray in the street when you don't have to deal with the street. But once you get a taste of how nasty things can get, you want to make sure you never get hurt like that again. It changes your life, changes the way you look at things.
Most people will not spend a nickel to prevent something from happening. That's just human nature. But they will empty their bank accounts to fix something that's been broken. Confidence is something that a lot of people have simply because it's never been shaken. This particular market is full of people who have had their confidence shaken... and never want it shaken again.
Identify your core market, and then give them exactly what they already want. This letter makes zero attempt to convince anyone to learn self-defense. It merely helps the reader identify with the situation. If it strikes a chord with you, you're ripe for becoming a customer. If it doesn't, you'll move on.
In this market, this appeal struck gold.