“The Only Sex Book You'll Ever Admit To Buying”
Carlton recounts how he bullied conservative publisher Rodale into mailing his gutsy, blind-bullet-packed 8-page letter for "Sex: A Man's Guide" as written -- a control that slaughtered the incumbent and mailed for over five years.
Hot new book reveals...
The Astonishing Sex Secrets Of The Most Satisfied... Most Knowledgeable... And Most Respected Lovers In The World!
Learn to enjoy the best sex of your life, at any age... with the amazing secrets and discoveries in this just-released "For Men Only" book that is dramatically changing men's (and women's) lives literally overnight...
Dear Friend,
With your permission (and with strict precautions for privacy), I am going to send you one of the most important and exciting books ever released by an American publisher. News of this surprising "best-seller" is spreading like wildfire among men in every age group. In it you will find the complete "secret" sexual education that all men desire... including breathtaking sexual facts so powerful... they astonished the doctors and sex experts who discovered them!
And guess what? For the next 21 days...
You Can Read It FREE!
Here, finally, is your opportunity to learn the "world-class" sex secrets that only a handful of lucky people even knew existed a short time ago... including the "super-advanced" skills, know-how and techniques of...
...How to guarantee your partner an "over-the-top" orgasm... every time you make love!
...How to make heart-pounding intimacy last forever!
...How to increase your "animal" attractiveness to the opposite sex!
...How to make love all night long!
...How to win the undying love and devotion of an exciting woman!
...How to re-ignite the white-hot passion of any long-term relationship!
...Plus... how to replenish (and manage) a steady new flood of fresh, youthful testos-
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terone... allowing you to finally experience more frequent, more intense, and more pleasurable orgasms!
And that's just a small "taste" of what's in store for you. This book is called "Sex: A Man's Guide"... and it took one of the world's most respected publishers (the same people behind the internationally acclaimed "Men's Health" magazine) over 5,800 man-hours and $75,000 to research and complete. Advance copies smuggled out have already sent shock waves through the U.S. newspaper and television media.
I cannot stress how powerfully these secrets can affect your life. There is no other book like this anywhere. Until now, only a tiny trickle of the sizzling new breakthroughs of "peak" sex was leaking out from the university "sex laboratories"... the offices of respected "cutting edge" sex therapists... and the bedrooms of the sexual pioneers who are all taking lovemaking to dizzying new levels of intensity and pleasure. With the sudden release of this new book, you can now satisfy your own healthy desire to learn every secret...
That Anyone... Anywhere... Has Ever Discovered... About Better Sex!
Here, in more specific detail, is what this hot new book reveals:
- ✔ The "Pre-Coital Secret" (only recently made public by a famous female sex therapist) that breaks the code on giving any woman an explosive orgasm... every time you make love! Page 114.
- ✔ The "pleasure trigger" secret accidentally discovered by medical doctors that sets up more intense and more frequent orgasms for you! (It also curbs premature ejaculation! Pages 136-141.)
- ✔ The seven most effective ways to seduce the woman of your dreams — compiled by a rare study of women themselves! (Plus — the SINGLE most important thing you can do to win her love forever... and the worst sin you could ever commit — an unforgivable act that can destroy your love life!) See page 161.
- ✔ The 10 critical "Love Insurance" answers you must get from a woman to guarantee you have GREAT (not just good) sex! (Page 153.)
- ✔ The sex act women consistently rate...
MORE ENJOYABLE Than Orgasm...
... but which is often physically impossible for most men... unless you know this one simple trick! It's a relationship-saver for most couples, and one of the first pieces of wisdom our fathers should have told us (if it hadn't been a mystery to them, too) about making a woman happy beyond measure! See page 190.
- ✔ Yes, there is a scientifically proven "aphrodisiac" that seems to gently send women's
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sexual desire into overdrive... details on page 62.
- ✔ *The 10 "Come Hither" Sexual Signals given by women that most men miss entirely! These are the ultimate secrets of meeting women — finally revealed by women themselves and supported by 20 years of scientific research! (The ladies are completely baffled, by the way, that you and your friends seem to never* catch on, generation after generation!) Pages 178-183.
- ✔ Amazing trick that instantly eliminates "performance anxiety" in men! (Used for centuries by the most daring and successful lovers in the world... see page 112.)
- ✔ A step-by-step "fingertip" guide to the 16 most sizzling "hot spots" on her body (pages 94-95)...
Including At Least FOUR She Probably Hasn't Discovered Herself Yet!
- ✔ Immediately increase the frequency and pleasure of your sex life with the ingenious "Bic Cure" created by sex therapists! (Especially critical for busy parents!) Page 165.
- ✔ Women's biggest complaint about oral sex — it's what you're not doing that makes her feel less than enthusiastic. (And it's easy to fix — see page 203.)
- ✔ How to make your erection last longer — one of the most jealously guarded discoveries of heavily financed sex researchers... which also can lead to male multiple orgasms! (Page 191.)
You can see why this new book is causing such a sensation among men (of all ages) everywhere! The secrets about to be revealed to you can cause dramatic and wonderful changes in your life on every level. And not just in the way you think, perform and feel about sex — even more importantly, you now have an amazing opportunity to enjoy what other men can only dream about... namely...
A Guaranteed Way To Experience Deeper and More Intense Feelings Of Intimacy... Trust... And Pure Pleasure With Your Partner!
You cannot buy the copy of "Sex: A Man's Guide" I have set aside for you at this time. You can only receive it FREE for the next 21 days. Do not, under any circumstances, send any money now. Simply check and detach the pale blue "Free Look" Reply Card included with this letter, and mail it in the enclosed envelope. (I've even paid the postage for you.) Your copy will be shipped in a discrete unmarked carton for maximum privacy as soon as possible... and you have 21 days to examine it, at your leisure... without any risk or obligation whatsoever!
If, for any reason (or for no reason at all), you decide this book doesn't meet your exact needs...
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simply return it, and you owe nothing. There will be no questions asked, and no hassles. It's a FREE look. (I've even sent a special pre-paid "stamp" you can use to send the book back with, so you won't be out a penny.)
There are no strings to this offer. Other book publishers, of course, are outraged that we are letting men read this book, cover to cover, for free. That doesn't bother me — I believe that giving you the chance to personally experience what this astonishing book offers... is simply the best way to "spread the word". I have yet to meet the man who can resist discovering — for free — the secrets revealed here. Secrets like...
- ➤ The two "peak excitation" secrets (both simple, both still unsolved by most men) of having longer-lasting orgasms! (Page 43.)
- ➤ What women really want from men (but will never come out and tell you)! (Starts on page 464.) More specifically, this explains what she wants from you (and probably isn't getting)... and why...
The Erotic Rewards Of Correcting This "Sexual Standoff" Will Take Your Breath Away!
- ➤ How to help your partner find her "G-spot" (that hyper-sensitive, anatomically disguised little pleasure point she may never discover on her own)! Page 99.
- ➤ The thrilling "18 Hour" plan developed by sex experts to re-ignite the passion between the two of you... no matter how fatigued you've been, no matter how long you've been in a rut! (Life-changing strategy — pages 338-341.)
- ➤ A secret new technique (unknown even to men who rate themselves as "masterful lovers") that is *guaranteed to put your partner "in the mood" faster than anything else you could ever do! (Women desperately* want their men to learn this secret!) Page 78.
- ➤ A woman with these two "Lifestyle Predictors" has more orgasms than any other. (You'll never guess who she is without these clues!) Page 113.
- ➤ Six simple tricks to quickly increase her clitoral arousal — the surest path to bringing your partner's "foreplay clock" into synch with yours! (Pages 91-92.) And another damaging sex myth shattered — the experts now know that women do not need "longer" foreplay...
If You, As Her Lover, Know What You're Doing!
- ➤ The secret spot on your body — so hidden away by nature that not one man in a thousand even knows about it — that can offer you the same shuddering waves of pleasure her "G-spot" gives her! (Page 22.)
- ➤ What you can learn from her masturbation secrets that will send your sex life soar-
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ing! (Including lasting longer, enjoying it more... and having mutual multiple orgasms!) See pages 34-40.
- ➤ How much do you think about sex during the day? Are you "normal"? (See page 59.)
- ➤ The vast majority of men never figure out how to deal with their partner's PMS... and yet the "solution" is easy and well-known by therapists! (See page 115.)
- ➤ The only cure known that restores her menopause-dulled libido! Page 103.
- ➤ The amazing "Towel Hanging" trick that increases the strength of your erection... plus your lovemaking stamina... allowing you to supercharge your love life in a very short time! (You have to experience these kinds of "rocket-burst" orgasms to believe they're possible! See page 139.)
- ➤ The truth about "pickup lines"... and why "cute", "macho" and even "innocent" lines lose consistently (by a mile) to this ONE "magic" style of approaching women for the first time! (The answer is on page 180!)
This amazing book has been (correctly) called the single most important source of sexual know-how for any man... especially if you are finally ready to experience a dramatic and almost immediate change in your life! It doesn't matter if you are a young man, or past middle age, single or married... this is scientifically proven information that will help you experience a new sexual prime you never dreamed possible. The changes you feel (when you put these secrets to use) will actually...
Boost Your Physical Presence... Desire... And Attractiveness As A Man!
Here's more of what you'll see in your free look:
- *Flirting secrets women thought you already knew! (Only a handful of men ever figure this out on their own... and does your life ever change when you do!*) Page 179.
- How to make love all night long (at any age)... with the most intense, prolonged orgasms you've ever experienced! See page 243.
- What 44 percent of all women wish you knew about the easiest way to bring her to an explosive climax every time! (It's news to a lot of men... see pages 89-93.)
- Why the single most common (and devastating) sexual problem among U.S. couples is also the easiest to treat... once you know what the experts know! (How they solve it: page 61.)
- Simple change in your diet can drastically help (or hinder) your erections! (Get this part right, and you'll never experience what doctors call a
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"heart attack" in your penis!) Page 141.
- Cassanova's famous (and secret) aphrodisiac made from natural foods (page 157) — recently given thumbs up by scientists...
After It Was Proven To Stimulate The "Love Chemicals" In A Woman's Brain!
- The single biggest turn-on every woman shares... and only you can give it to her! (The few men who discover this simple "sure fire" secret enjoy devotion and love unimagined by the men who ignore it!) Page 185.
- Astonishing "success patterns" that actually give physically unattractive men a huge romantic advantage with women over the good-looking "hunk"! See page 181.
- The Number One cause of sudden impotence in men! Page 318.
- Female-compiled "Most Important" list of what really makes a man attractive to women! Don't trust anyone anymore on this — the only opinion that counts is hers (see page 130)!
- There are different kinds of male orgasms — just like the ladies — and you may have been cheated from experiencing the BEST! Page 45.
PLUS! There are pages and pages full of the unbelievably detailed sexual positions most recommended by sex therapists and "cutting edge" lovers (starting on page 251)! Forget about just getting out of your boring "habits"... these pages are the key to attaining new, fresh, and overwhelmingly powerful feelings of pleasure and closeness! For example: Position #2: The best for helping her achieve orgasm every time!... Position #11: Ideal for giving her G-spot maximum stimulation! (Double, even triple her pleasure!)... Position #19: A neat way to "cheat" your way into one of the most thrilling positions found by sex researchers!... Position #24: How to achieve the "Perfect Fit"... the easiest way to reach simultaneous orgasms!... Positions #25, #26, #27: Incredible pleasure and intimacy with variations on a position many men have been cruelly kept unaware of!... Position #28: Pure animal-energy lovemaking!... Too many more to list here...
You Must See For Yourself What You've Been Missing!
And don't forget... you get to examine... and try out everything... absolutely for free... for 21 full days! No risk... no hassles. Need more convincing? Check this out:
- Foolproof contraception — 99 percent effective, but so new you may have not even heard about it yet! (Page 301.)
- Most couples miss out on the hottest peak of your "love clock" during
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the day... and never realize it! See page 245.
- What kind of win-or-lose "sexual chemistry codes" are you sending her with your kiss? (See page 51.)
- How to have fabulous sex with a bad back! (Temporary or chronic — good news for a lot of guys. Pages 321-323.)
- Four incredibly easy ways to detour around the erection problems 52 percent of all men report! (Page 329.)
- The six "Last Stop" options of men with serious medical conditions that impair erections... it's not as bad as you think, and the doctors are now successfully bringing back full sex lives in up to 90 percent of all cases! (Pages 333-338.)
- The heterosexual sex act once forbidden by American psychiatrists (see page 208)... which they now admit...
Dramatically Increases The Amount Of Great Sex In A Relationship!
- The five secrets of kissing like a world-class lover! (The stunning key to "advanced" erotic foreplay women are demanding that men learn!) Page 222.
- Six hyper-slippery sexual lubricants that — at one time or another — will save your sex life! (Pages 231-234.)
- The two most important secrets (one physical, one mental) to attaining rock-hard erections at any age! (Crucial secrets to improving your sex life forever... see page 18.)
- The one overriding secret quality you must have to even approach a desirable woman! (She will overlook everything else but this... see page 467.)
- Is she faking orgasms with you? See pages 108 to 115!
- Can you really tell if she's "turned on" or not? If you're relying on the "cues" most men do, you're getting seriously incorrect information! (See page 123.)
- The ultra-secret "wish list" of specific sex videos that many women are eagerly devouring in private! (Women hate most porno tapes, but admit these are erotically charged with positive energy! Page 195.)
- Most guys eventually measure their penis (in private)... and do it wrong! Men's lives have brightened considerably when they finally learn the truth about penis size. The facts: page 68.
And there's more. A lot more. I could go on for another 20 pages... but if I haven't convinced
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you that "Sex: A Man's Guide" is must reading by now, I never will.
It's simple to get your book sent FREE: Just check the YES! box on the enclosed "Free Look" Reply Coupon... put it in the postage-paid envelope... and mail it. That's it — I will personally make sure your copy (which we've already set aside) is shipped out to you as soon as humanly possible. (If, by some chance, your Reply Coupon is missing, simply drop a note to me with your address to: Men's Health Books, 33 E. Minor St., Emmaus, PA 18098.)
I honestly believe you're going to love this book. So, please... don't pass up this ridiculously generous FREE offer... you may never get an opportunity to have this book in your hands again!
Sincerely,
[signature: Mark Stentson]
Mark Stentson Men's Health Books
P.S. I also have a very special bonus for you... but only if you send in the Reply Coupon within the next 11 days! I can't give you the details in this letter, but it's an important "expert level" advantage that will multiply the effectiveness of the new sexual skills you learn in the book I'm sending. Early feedback from men of all ages show this is an actual scientific shortcut to restoring your pleasure, performance and stamina back (almost) to teenager levels! This incredibly valuable bonus (which is not available to the general public for any amount of money) is absolutely FREE, yours to keep forever even if you later decide to return the book. It is my gift to you — a friendly "bribe" to make sure you act today and don't miss out on this no-risk "free look" at the hottest book now in print! (But you must reply immediately!)
P.P.S. One more thing — it's important. We are very sensitive to your absolute privacy... that's why everything is shipped in a plain, discrete carton (of "heavy" cardboard) that completely hides the material inside.
Now... please... open the envelope I've sent with this letter.
[logo: Men's Health Books]
We believe that an active and healthy sex life, based on mutual consent and respect between partners, is an important component of physical and mental well-being. We also respect that sex is a private matter, and that each person has a different opinion of what sexual practices or levels of discourse are appropriate. Men's Health Books is committed to offering responsible, practical advice about sexual matters, supported by accredited professionals and legitimate scientific research. Our goal (for sex and all other topics) is to publish information that empowers people's lives.
This ad is also covered in the chapter on hooks in my book. But there's more to the story.
You have to imagine what was going on in Rodale's collective head at the time. This is a very conservative, east-Pennsylvania-based publisher -- one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that. Heartland material. There's probably a Rodale book on your shelf somewhere. Yours, or your grandmother's.
Things are going along nicely for the company. And then, during some otherwise boring meeting, someone suggests they go after the sex market. The lawyers run from the room shrieking, but the accountants perk up. Lucrative market segment. Not everyone gardens, but everyone has sex. More or less, anyway.
They decide on the "less" idea, and create a book by interviewing several thousand men and women about their sex lives -- what they like about it, what they wish was happening and isn't, what their fantasies and fears are, hot tips from the more experienced folks. Then they top it off with plenty of serious advice from blushing doctors and experts. It's a decent, responsible book. The kind you might give to your kid, in lieu of having that "facts of life" talk.
Then, to celebrate this bold step of becoming sex-info publishers... they decide to hunt down a new copywriter. Someone who would bring a fresh approach to the job. Not the same old same old. Somebody... slightly... eccentric.
Me, for example.
At first, I refused to get involved with Rodale on any level. I'm too used to working with entrepreneurs, guys who don't faint over gutsy copy. I'd had my fill of working with corporations as a rookie freelancer. Nasty stuff, corporations. People in suits and ties starting work at 8 in the morning. Meetings. Casual Fridays. Yuck.
I finally agreed to work with them when a very large check arrived in the mail. Plus a generous royalty plan. Funny how actual cash-in-hand can change even the most stubborn mind.
I went up against two other writers initially. The control -- actually a very good piece -- had been penned by Rodale's top writer. Slightly spicy, hints of titillation here and there. A nice, responsible letter.
Screw that, I thought. I went for the jugular. Best sex of your life. Heart-pounding intimacy. Pleasure triggers. Aphrodisiacs. Sex laboratories. Win the undying devotion of an exciting woman. More frequent, more intense, and more over-the-top orgasms.
And that's just the first two pages.
I had to fight tooth and nail to get this piece mailed. At one point, I was screaming at upper level veeps. I wish someone had taken a video of that meeting: there's all these honchos sitting around the conference table, stunned, and there's my voice hollering from the little speakerphone. (I never travel to meet clients, and have never met any of these people face-to-face.) Priceless.
It took me nearly a month to convince them to mail the piece as I wrote it. I caused such a fuss that I was actually blacklisted -- until the results came in. I slaughtered the control. In fact, I'd hit a nerve in the public... and this piece mailed for over 5 years, despite frequent attempts by other top writers to knock it off. Ka-ching.
But don't read it and smile knowingly, just because I've shared the story behind the letter. No. Read this carefully... knowing that it went out to millions and millions of people just like you, a great number of whom took it seriously enough to buy.
It's mostly bullets. Blind bullets -- you get a taste of what the benefit is, but you don't learn the exact secret. You have to get the book to find out.
There isn't a haphazard sentence in the entire 8 pages, either. I carefully crafted each bullet, using my own knowledge as a sometimes frustrated man... my own history of what was important sexually to me... and a lot of insight from late-night talks with friends and lovers over the years. (I knew all those rap sessions in the dorm would pay off eventually. Did I mention I went to college at the height of the sexual revolution?)
Flip to any page in the letter. Read a bullet at random. I defy you to shrug after reading it. Every bullet carries the weight of trying to close the deal. The piece is loaded with power words and sensational verbs. I'm damned proud of this job.
Sadly, I was never again able to get them to mail another letter exactly as I wrote it. I buffaloed my way through this one because they had never dealt with a guy like me before. But afterward, they closed ranks. Every other piece I did for them was raped and pillaged by bean counters, lawyers, and department heads. Even designers and proofreaders snuck in changes. Appalling.
You know, I'm really a nice guy. Ask anyone. But I've occasionally had to adopt the persona of a hard-headed bully just to get people to do what's right. It's exhausting, because it doesn't come naturally to me. I'd rather have fun while doing a job.
You should, too. But if you have to get nasty, do it. That's the beauty of direct response -- if you're right, the results will back you up.