“PGA Pro's Humiliated By Overweight, Crippled, Old-As-Dirt Golfer!”
Carlton breaks down his famous golf ad about arthritic, overweight betting hustler Darrell Klassen, showing how an incongruous "humiliation" headline plus a 3-swings-or-$10-back guarantee made die-hard golfers unable to stop reading.
If petite women and 12-year-old kids are using this secret to hit perfect drives over 250 yards... imagine what it can do for YOU!
How Does An Out-Of-Shape 55 Year-Old Golfer, Crippled By Arthritis & 71 Lbs. Overweight, Still Consistently Humiliate PGA Pros In Head-To-Head Matches By Hitting Every Tee Shot Further And Straighter Down The Fairway?
*The answer will shock and delight you! It's an amazingly simple "2-step" Maximum Distance revelation that, we swear, will take you just 3 swings to master yourself... instantly pumping massive payloads of accurate power into your swing no matter how uncoordinated or out-of-shape you are... and guaranteeing your very next tee shot will be a breathtaking dead solid straight drive of 250-plus yards! Plus... if you aren't convinced, these guys will pay you $10!*
[photo: heavyset golfer in a striped shirt, shown in a white-bordered snapshot, finishing a drive]
(Dateline: Visalia, CA) Do you think golf is an easy game? Darrell Klassen does... and he's been proving it for most of his life, using a single 2-step secret that allowed him to zoom into the top ranks of the "underground" professional golfing world... and stay on top even as his body deteriorated into a complete mess. What's more, he's now ready to teach you everything he knows.
It's a fascinating story worth finding out about, if you love golf.
Darrell, you see, is now pushing 60, easily seventy pounds overweight, so nearsighted his glasses look like Coke bottle bottoms... and he has advanced osteo-arthritis so serious the doctors want to replace his knees with slabs of plastic right NOW. (Darrell wants to wait another five years, though the pain is getting Gothic.)
You hurt just watching him hobble up to the tee, and wonder...
"How The Heck Is This Poor Old Pathetic Guy Gonna Swing A Golf Club?"
Certainly the PGA pros Darrell has regularly played for high-stakes money used to ask that question. But not anymore. Because Darrell simply gazes down the fairway, settles in for his swing... and then blasts another gorgeous 250-yard drive that sails straight down the middle. And he does it again on the next tee... and the next... and the next. All the way back to the clubhouse, where he finally gets to sit his fat bulk down and rest his ravaged knees... and collect all the money. ALL the money.
In over thirty years of playing high-stakes "private betting" professional golf (where, as Lee Trevino said, the real golfers finally show themselves), Darrell has never lost. And he's consistently played against (and crushed) the best golfers on the planet — including a major PGA star who won 5 Tour events not too long ago (and who, the lawyers insist, must remain nameless).
Darrell is the hero of all older, less-than-athletic golfers everywhere.
Most civilians don't know about this "underground" professional golf tour. It's the best-kept secret among high-profile golfers whose reputations would be tarnished if the public found out.
But you know those big-deal "Skins" games on television, with Nicklaus, Palmer, Trevino and the others? Well, that's not the only time the pros play for "private big bucks". They love the REAL golf that gets played when you have your own money on the line. No television cameras, no adoring crowds of fans, and no big corporate-sponsored trophies. Just you, and the guys you're playing against.
And, if you lose, you pay out of your own pocket. It REALLY hurts to lose this way.
Darrell simply honed his game so that he...
Never Lost!
Is Darrell some kind of superman? Nope. He spent his youth hitting a thousand golf balls a day, studying each and every shot until he understood how to drive for distance. And he discovered the secret to long, straight drives that go exactly where you want them to is actually incredibly easy and simple.
Back then, he was using an ancient persimmon-head MacGregor driver, and hitting those sloppy rubber-band wound, liquid core balata balls that were so uneven and so fragile they would slice open even with a perfectly-hit 3-wood. (Remember?) Even so, with his simple secret, Darrell was hitting true 350-yard drives!
Golf, he'd discovered, really is an easy game... once you know the REAL secrets.
He immediately became a professional golfer. Not a "tour" golfer... his marriage would have never withstood the separations being on the Tour required. Instead, Darrell stayed close to home in California and took on all comers with the money to bet. You want to feel some pressure on the tee? Try having $1,400 on the line as you step up to drive a hole... playing against scratch golfers...
With Not A Nickel In Your Pocket!
That's the kind of "must win" pressure Lee Trevino was talking about. And, that's confidence. Yet Darrell never sweated... because he had discovered the simple secret to driving far and straight, every time.
He knew how to win at golf, every time.
Up to now, Darrell has jealously guarded this awesome secret of his... sharing it only with friends, the occasional student he took a liking to, and his wife. (She's just 5'3", but hits her driver 270 yards off the tee!) He likes to teach — but he's too lazy to advertise his services (and never has). Nevertheless, word of mouth has him booked five years ahead. And people fly in from all over the world to this tiny farming town just to take a single lesson from him.
That's all you need, really. One lesson.
In fact... to "get" this amazing power-distance-and-accuracy driving secret yourself...
All You Need Is 3 Swings... Guaranteed!
And that's a real guarantee, too. The company that convinced Darrell to "go public"
with his astonishing secret has a standing offer: If you DON'T master it in just 3 swings... they will pay you $10!
What's more... you can learn this secret for FREE. Yes, it sounds crazy, but that's how these guys do business. They're famous worldwide for "blowing the lid" off the best secrets in golf with outrageous guarantees and free offers (and they've been doing it for over 10 years). The company's called OHP... and when they reveal golf secrets, thousands of golfers pay very close attention.
So what's the big deal about THIS secret? Well, for starters:
- You don't need to be athletic like Tiger Woods. In fact, the MORE out-of-shape you are, the more distance you will immediately add to your drives!
- You don't need any special equipment.
- You don't need previous experience. (Beginners start hitting 250 just as quickly as guys who've played for years!)
- And, best of all... you don't need to spend any money. You can learn it free.
Absolutely everything you need to know is on the brand-new teaching videotape OHP has just released (called "Hit It Longer And Straighter!").
You will fall in love with this tape instantly, if you're as serious about golf as I am. With all the bull hockey and hand-wringing you see in the golf magazines and the golf television shows, it's no wonder most golfers are convinced that the game is SUPPOSED to be difficult, and hitting a tee shot 250 yards as straight as you can point just can't happen very often.
Trouble is... it's just not true. Darrell proves it every day, both in his own game, and by teaching others how to hit gorgeous drives the length of three football fields. (He produces more low-handicap golfers each season out of this "hick" farming town than come out of LA and San Francisco combined!)
Just take a look at the "testimonials" here. You've got kids, small women, and guys in their 70's all playing professional-level golf...
After Just One Lesson With Darrell!
Like he says... golf is easy, once you know the REAL secrets.
In this video — which is only about 40 minutes long (the same length as Darrell's famous "all you need" private lesson), you will learn:
- A simple 3-swing drill that will instantly add power to your swing... thus increasing the raw distance of every tee shot you hit from here on out.
- The correct way to use your legs as you swing... which instantly "nails down" your accuracy. No more slicing and hooking, ever! (Just think how much fun you'll have hitting 18 out of 18 fairways in regulation!)
- The simple little tip that will automatically insure that your clubhead is ALWAYS in the perfect position upon impact with the ball. (Ernie Els has this down — it's the reason he's known as probably the most accurate golfers in the pro game.)
- And... the amazing "follow through" secret that is the foundation of making long, straight drives so easy you could cry with joy! This alone will change your game forever...
Literally Overnight!
It's always astonishing to me to realize how FEW golfers ever discover the really simple ways to play great golf. Even the Tour professionals these days (who should know better) are always trying to reinvent the game... and you've seen the results. Their game is so fragile that they collapse with shocking regularity. (How many times this year have you seen guys blow 5 and 6 stroke leads in the final round?)
And it just doesn't have to be that way. Darrell has played under pressure that would kill the average golfer. And he's never lost. Even better, he's taught hundreds of other golfers the same simple secrets that he uses himself... with the same result.
I tell you...
Golf Is Just More Fun When You Have The Simple Skills To Hit Long, Breathtaking Drives Straight Down The Fairway!
So, are you ready to see what all the fuss is about?
Here's how to learn this secret for free (and get your "3 swings or $10 back" guarantee): Just call this special toll-free number, 1-800-316-5871, and tell whoever answers you want "Darrell's Longer And Straighter Video". (The price is just $49 plus $4 shipping and handling — less than you'd pay for a round of golf at most local courses.)
Or, if you prefer to pay by check or money order (payable to OHP), simply fill out the order form below and mail it to the address below. Your tape will be rush shipped to you by return mail... and you have the leisure of taking a full 90-days to watch the tape, and go give your lesson a "trial run".
OHP provides the most mega-generous 3-Month 100% Money-Back Guarantee of Satisfaction — if, for any reason or for no reason at all, you decide you aren't satisfied with this product, simply return it within 3 months for a full, complete refund... no questions asked. You just can't find a more generous guarantee in all of golf.
In fact, if you are NOT hitting gorgeous drives, longer than you ever have in your life, after taking just 3 practice swings to get this lesson down... then simply return the tape, and we'll refund your entire purchase price.
You read it right, if after 3 swings you aren't utterly satisfied, just return the tape and OHP will refund your entire purchase price.
What's more... if you DO send your video back within the 90 days...
OHP Will Send You Back $10 For Your Trouble!
That's an outrageously fair offer, don't you think? It means you get a completely free lesson... and unless you are absolutely convinced it's changed your game forever, you aren't out a penny... and you will actually come out $10 ahead! (You can positively trust OHP, too — they're a high-profile company, run by Dr. Michael O'Leary, with a 10-year track record of treating customers fairly. I'm sure you've seen their ads in Golf Digest, Golf Tips magazine, and Senior Golfer. These guys are straight shooters, the best in the business.)
There's just one "catch" to this offer — you must call OHP within the next 11 days. They've tried to keep this video a secret shared by just a few golfers... so they will only release the videos during short 11-day periods a few times each year. The golfers who hear about it are jumping on the free offer. It's a great way to see one of golf's most amazing secrets, free and without risk. OHP's number, again, is
1-800-316-5871
P.S. One last thing -- it's important. If you call right now, I will send you a free bonus audio tape that -- I swear -- will FORCE you to shoot a dramatically lower score on your very next round. I only have a very small supply of these special audio tapes, so you need to call immediately. Darrell originally recorded this tape for a student who paid a fortune for private coaching -- the information alone is worth thousands. You will learn an amazingly simple and easy strategy that will instantly "parlay" you new distance into lower scores. (So you won't be that guy who hits monster tee shots and still has to write down an "8" on the par-4 holes!) This is pure "insider" stuff that will slash a cool 12-to-18 strokes off your next round, easily. Best part: You don't have to kill yourself practicing anything... you just need to know the simple tricks! But you must call right now, today. Once this small supply of audio tapes is gone, that's it -- I figure 7 days, max -- so please don't delay. Remember, you [remainder of the P.S. is hidden under the handwritten post-it note; visible fragments read "because you have a mega-gener- " and "plus an-"]
[handwritten: "$49? .. No Way! For you & your Buddies it's just $10.00!!" -- post-it note stuck over the right side of the order form, with "No Way!" and "$10.00" underlined, and a long hand-drawn arrow circling the "$49.00" price in the coupon]
[order form coupon with heavy dashed border, spanning the bottom of the page]
[logo: OHP DIRECT] [text to the right of the logo obscured by the post-it note; visible line fragments: "Pr", "For", "cre", "1-"]
☐ YES! I'm ready to know Darrell Klass[obscured] allows even an out-of-shape, practically blind, [obscured] solid straight every time! I realize there is no r[obscured] Guarantee: PLUS $10.00 no questions asked [obscured] the $49.00 (plus $4 S&H):
☐ I prefer to pay with my credit card; Please charge my:
☐ Visa ☐ MasterCard ☐ Discover ☐ AmEx
☐ Enclosed is my Check/Money Order for $53.00 (Please make payable to OHP)
Card# ________ Name: ________
Expires ________ Address: ________
Signature ________ City ________ ST ________ Zip ________
OHP • 606 East Acequia, Department LG-21 • Visalia, CA 93292
CA add appropriate sales tax. Rush shipping available for additional charges of $10 for "2-day" shipping and $15 for "Overnight" shipping. Foreign orders may require additional shipping. Call for more information.
Whenever I show an overhead of this ad in seminars, the crowd howls with laughter. It's a funny headline. But... it's funny in a way that forces you to continue reading. It's not funny just to be funny. It's funny in an outrageous and intriguing way that pulls you in.
The best compliment I've ever received was from a colleague who was pissed off because he saw this ad... knew it was written by me... and he felt compelled to buy the video after reading it. He didn't want to buy the product. But he HAD to. The copy bowled him over, even as he tried to read it impassionately.
Here are the keys to this ad's success: First, the incongruent juxtaposition of a fat old guy humiliating professionals. (My dictionary defines "incongruent" as: Not harmonious; incompatible. In other words, the concept creates waves in your head, stirs things up, and forces you to pay attention. It challenges your world-view.)
A lot of marketers -- especially those who do not study customers -- forget that most of their audience is out-of-shape, growing old ungracefully, suffering arthritis (it's among the most common diseases doctors treat)... and not at all happy about any of it. So the idea of "one of us" actually turning the tables on hot-shot, cocky young professionals is delicious.
It's a Hollywood storyline.
But this is a true story.
The power in the word "humiliates" comes from the emotional baggage the word carries. Everyone has been humiliated in their life. Just seeing the word in print brings up unconscious feelings. It makes you squirm a little. Humiliation is not a casual event in anyone's life. And when it happens to someone else, we all like to rubber-neck and stare at the scene. A single power word like this in a headline can carry the entire ad.
Next, in the subhead, you discover you can master this secret with just 3 swings. Three swings! Or these guys will pay you $10 for your trouble. It's MORE than risk-free -- it's an invitation to earn a ten spot, just for checking it out. (Note: My clients report that the $10 back offer does NOT dramatically increase returns. It merely removes another layer of doubt and suspicion in the reader's mind, bringing him that much closer to buying. For every guy who wants his ten bucks, there are many more who ordered -- and kept the product -- only because that last doubt was removed by the strong guarantee.)
Pretty darned riveting story, too -- about the "underground" betting world of pro golf, where it's your own money at stake. It took some determined detective work to drag this story out of Darrell -- he isn't nearly as impressed with his shadowy life as everyone else is. But this kind of reputation is like cat-nip to "nothing ever happens to me" readers dying for some excitement. This guy is an honest-to-God hustler hero, who must know his stuff, or he couldn't have succeeded for this long.
Notice the little touches like the old MacGregor persimmon-head driver, and the idea that golf can be fun again. I'm a golfer. I respond to details like this. That's why I use them.
This was originally a direct mail letter, turned into a magazine ad (which still runs frequently in Golf magazine and several other top publications), then printed up in the magazine format and mailed as a tear-sheet. With a handwritten post-it note over the order form describing a better deal than the one on the printed page.
Three swings, or $10 back. What die-hard golfer wouldn't be willing to give this outrageous offer a look-see?