Carlton Archive
← All filesfile V2-03 · vol. II

“What Women Secretly Wish You Knew About Sex”

sex & datingproven winner

Carlton's bullet-crammed "free look" letter for Rodale's WHAT WOMEN WANT book -- mailed after nervous executives stripped the personalized headline it was built around, and presented as a warning about compromising the sensational edge of your message.

pp. 13–23sales letter · envelope~16 minkiller headline · fascination bullets · free premium · scarcity deadline · ps copy · envelope teaser
The story behind it — John's notes

I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% -- a very significant increase to the bottom line.

Working with large mailers, you are pitted against other top writers on every mailing. There's only room for one control, and you can lose by as little as a fraction of a percentage point in response. It's cutthroat. The second-place letter could be world-class quality... but any sort of glitch at all in the mailing process -- bulk mail not getting delivered, lettershops shaving the number of letters that go out, a critical typo, a bad list segment -- can doom it to the dustbin.

Some of the best writers in the world have penned losers for Rodale.

I should have known something was wrong when word started leaking back to me that executives there really loved my latest manuscript. That sent up a red flag immediately -- I don't want executives to love my stuff. I want them to be a little uncomfortable.

It can be the Kiss of Death to have executives love your copy.

When I saw what they intended to mail, my heart sank. I had written the entire piece around a personalized headline. So, if your name was Bob Jones, you would opened the letter to find this headline...

What Women Secretly Wish\ Bob Jones Knew About Sex...\ But will never, ever tell you to your face!

That hits you in the gut, doesn't it.

But nooooo. Higher-ups in the company decided that personalization was an unnecessary expense. An expendable item on the copywriter's "wish list". And suddenly the deal was: They would test it like you see it here... and IF it became the control, then later on they might consent to personalization.

It's an ordinary, run-of-the-mill headline without personalization. It sucks, in fact. It's a line you'd see on a men's magazine at the drug store. There's no urgency. With your name in there, you'd scramble to read on and find out why you'd been implicated.

But without your name in the headline... ho hum. Next.

What hurts is that, once you're into the bullets that start on page 2, it's all fireworks. It's just a damn shame not enough guys got that far.

So here you go. It's a crisply-written letter, filled with the little things that should have parlayed the interest of the personalized headline into a sale. If only the headline had been allowed to do its job. Let this be a warning to anyone who thinks you can compromise on the sensational aspects of your message and not get stung.

The piece itself
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Best part: You get the answers FREE!

What Women Secretly Wish You Knew About Sex...

But will never, ever tell you to your face!

Dear Friend,

The ladies have been talking about you. And what they want you to know will change your life overnight.

Here's the story: A respected American publisher (Rodale Books in Pennsylvania) has quietly released an astonishing "For Men Only" book that has become a sexual wake-up call for savvy guys of all ages, married and single. It explicitly reveals the ignored secrets of love and sex that women desperately wish men knew...but will never say so directly (for reasons I'll explain in a minute).

This book is must-reading for any man who seriously hungers to understand what women want. In plain English, you get a detailed breakdown of women's hidden sexual desires... their most secret romantic yearnings... plus a virtual step-by-step road map of their physical and emotional "hot buttons." Everything that will give you (for the first time in your life) an almost unfair advantage in dealing with women!

What's more...if you get back to me quickly...

You Can Read It FREE!

As men all over the country are now learning, this is exactly the kind of "Love And Sexuality Owner's Manual" women have been praying you would discover. The secrets revealed here will cause immediate and dramatic changes to your life on every level—giving you easy and simple solutions to living happily with women... finally understanding what's going on in their heads...

And Guaranteeing That Your Life Is Filled With Sex, Love, And Intimacy!

With this incredibly potent new information...

  • ⇨ You will quickly be able to "connect" with women on an intimate level that makes

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them weak at the knees! (No one will be "out of your league" anymore!)

  • ⇨ *Your lover will be so astonished you finally understand her unspoken needs (and actually seem to be "reading her mind"), that she will open her heart and lavish you with affection! (You can instantly become* the "Dream Guy" she's been longing for... even if you've already been together for years!)
  • ⇨ *You will never again be blindsided by arguments, misunderstandings, or mood swings that come out of nowhere! (Immediately ending the emotional chaos* that destroys so many relationships.)
  • ⇨ And...you will finally know how to consistently satisfy a woman's deepest sexual needs...

While She Returns The Pleasure With A Fresh Enthusiasm That Will Make You Blush!

This new book is called WHAT WOMEN WANT and it gets down to explicit business so quickly I had to have the lawyers look over this letter before I could mail it to you. (You aren't mentioned by name in the book, of course...though, if you're like most men, you will be stunned at just how "close to home" it gets.)

And with your permission, I will rush-ship the copy I've set aside for you (with strict precautions for your privacy). It will not cost you a single penny to receive it, and there are zero obligations for you to buy anything.

I have a simple (and selfish) reason for sending you this book free: When you see what's in it, you are going to tell your friends. And word-of-mouth is a major way for me to sell books. (Only men, like you, who receive this letter get to see the book free—everyone else must buy it at a bookstore.)

And there's something here for every man, in every romantic situation. What happens when you can "read her mind"? Check this out—here's just a sample of what you're about to discover:

  • ● How to make sure YOU'RE the guy who gives her the best sex she'll ever have! (Page 201 starts the most important sexual education of your life.)
  • Her #1 secret for GUARANTEED orgasms! (Why hasn't anyone told you about this "sure thing" before? Answer on page 259.)
  • Major reason you're not getting the sex you want! For both bachelors and husbands, go straight to page 64 and...
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Fix The Problem!

  • Never again suffer from her PMS rages! (Easy way around this monthly minefield on page 19.)
  • Married with children? How to INSTANTLY increase the frequency and intensity of your sex life! (Easier than you could ever imagine—see page 177.)
  • How to meet and instantly "click" with an attractive woman! (She'll never realize you're using her own attraction secrets to slip inside her radar; see page 62.)
  • ● The "Ten Cent Smell Secret" that acts like an instant aphrodisiac to women! (Biology at its most fun. See how she reacts after you read page 191.)
  • Whoa! What every man needs to know about the concept of "romantic love" ALL women talk about behind our backs! (More important to her than food—and she will either get it from you, or from somewhere else! Page 108)
  • ● The sex act most women desperately crave (yet can't confess to you)...so hot it's ILLEGAL in some states! (It's news to most guys, too. See page 231.)
  • ● How to spot the unconscious erotic signals she's flashing your way! (Majority of guys are blind to these hidden cues...while she's baffled and hurt you aren't picking up on her "obvious" interest!) Code is broken for you starting on page 191.
  • Ego Shocker #11: She seriously wants you to change THIS about your sexual technique...but will never outright tell you! Take your sex life to the next level with mind-reading help from page 165.
  • 8 simple ways to keep the passion alive in any long-term relationship! Don't panic—these secrets to "Easy Romance" are painless...and yet the rewards will blow your mind. See page 110 for...

The Best "Love Bargain" You'll Ever Make!

  • What you must learn from her girlfriends that will SAVE your sex life (and your relationship) over and over again! (Get an "insider's" advantage from page 142!)

You can see why "word-of-mouth" for this book is spreading like wildfire. Wouldn't you love to guarantee yourself a lifetime of spectacular sex? And finally know how to keep a woman ecstatically happy to be with you?

This is important: You cannot buy the copy of WHAT WOMEN WANT I have set aside for you. You can only receive it free for the next 21 days. Please do not send any

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money. All you need to do is check "Yes" on the "Free Look" Reply Card in the sealed envelope enclosed with this letter, and mail it in the postage-paid envelope. Your copy will be shipped quickly in a discrete unmarked carton for maximum privacy...and you have 21 days to examine it at your leisure...without any risk or obligation whatsoever!

If—for any reason, or for no reason at all—you decide this book doesn't meet your needs...simply return it (in any condition), and you owe nothing. There will be no questions asked, and no hassles. It's a FREE look! (I've even sent a special "pre-paid stamp" you can use to send back the book, so you won't even need postage!)

There are no "catches" to my offer. Most publishers would go broke sending out books for free. (And I know of no bookstores that will let you take a book home for free before deciding if you want it.) But Rodale Books is one of the largest and most respected publishers in the country, and I feel very comfortable letting you read what we offer cover to cover, absolutely for free. Like I said, I just want to "spread the word" as fast as possible. What man can resist discovering secrets like:

  • How to burst out of a sexual rut immediately...tapping a new enthusiasm for sex you never thought you'd see in her again! The "love secrets of the happiest couples in the world" you'll find on page 221 can trigger the best sex of your life tonight!
  • ❑ What you MUST learn from her "Romance Novels" if you want the kind of lusty, over-the-top sex life that would shock your friends! No need to actually read any novels yourself—simply scan the short-cut primer we prepared in Chapter 3. Warning:

She Will DEMAND More Sex!

  • ❑ How to quickly defuse the "Relationship Time Bomb" that starts ticking when she's really, really angry with you! Simple way to stop most arguments in their tracks. More critical tactics for a happier home life start on page 148.
  • ❑ Her secret rules for getting to "Yes." (Gain an unfair advantage she'll never suspect on page 204.)
  • The 52 "unspoken flirting cues" she's desperately sending you, over and over...and you're MISSING! Stop wasting amazing erotic adventures that are literally staring you in the face! Page 68 will remove your blinders.
  • ❑ A clever "Mechanic's Guide" to giving her multiple orgasms! Get ready for a graduate course in Advanced Lovemaking—what you're about to learn will rock her world... and yours. Class begins on page 198.
  • How to fire up her sexual libido fast...even while she insists she's "not in the mood"! (Quadruple your opportunities for unbelievably great sex!) Page 223
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  • How to be a "world-class" kisser! Women insist most men are NOT great kissers yet (even after years of marriage). Let her finally teach you (on page 220)...

The Simple Secrets To Hotter, More Frequent Sex Most Guys Never Learn!

  • How to tell if she's getting ready to break up with you! (You'll be the last to know without this "cheat sheet" to her mysterious actions. See page 103.)
  • ❑ Is she auditioning you for the lead role in her own little secret romance fantasy? Learn how to be the "lazy leading man" she'll smother with lust on page 92.
  • ❑ *Get her to eagerly initiate the most explosive sex you'll ever experience...*by effortlessly "tweaking" her erotic interest with the amazing "Master's Level" secret on page 96!

Plus—unlike all the gooey "relationship" publications out there, this book will feed you hundreds of pages full of the exact detailed sexual techniques women say over and over they want more of. Like: The "ice cream cone" secret for giving her fabulous oral sex!... Two super-hot new sex positions you've never tried that will keep her eager for more!... What she really thinks about "quickies"!... Three sneaky (but ethical) tactics that will DOUBLE her sexual desire!... How to use "mental foreplay" to hypnotize her into hot consensual sex tonight!... The incredible blunder most men make during oral sex that RUINS her orgasm!... A no-nonsense guide to her *most sensitive—yet ignored—erogenous zones! (Hint: Her breasts and vulva often aren't even in her favorite top five! Discover the places most guys never get to!)... Easy way to tickle her elusive "G-spot"—the biggest news in female orgasms in 50 years!... plus... the hidden "love muscle" she can actually exercise...*

For Easier, More Intense Orgasms!

And much, much more. This truly is a lovemaking revelation for all men...and the sexual "payoffs" you receive just for paying attention here will turn your sex life around overnight. What's more...you have no excuse for not learning these secrets... because you can see them free!

It wasn't easy getting this information. Women ARE different from you and me. They speak a distinct "female code" that is laced with intuition, body language, emotional overtones...and only a little bit of English. Without "inside" help, men just cannot understand what women think they are clearly saying. (Social scientists back this up.)

What's more, most women would rather eat dirt than hand over the combination to their hearts. It's incredibly frustrating to her that you don't already know what she wants. (Sound

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familiar?) She wants you to find out on your own.

That's why these breakthrough "translations" of her innermost desires are so incredibly important. (The research involved thousands of women, ate up a small fortune and took years to complete.) And because this book is written by men, for men—using direct language—it's finally easy for guys to understand even her deepest and most embarrassing thoughts. For the first time ever, her "code" has been broken for you.

And the best part is...women will LOVE you for mastering these elusive secrets of their hearts! They are desperate for you to understand them on this level. Here's more:

  • Six magic words that will make her WANT to give you oral sex more often! (See pages 242-245.)
  • Does penis size matter? Check page 202...

And Learn What Women Say When You're Out Of Earshot!

  • Attention, bald men: What does she REALLY think about your thinning hair? Page 67
  • Can you "fix" a broken heart? See what the "emotional experts" know about this on page 134.
  • Two lifesaving phone numbers that will seriously "jump-start" both of your sexual batteries! (Best part: they're FREE calls!) Page 225
  • Perfect opening lines that won't set off her "Nerd Alarm"! Page 62
  • White-hot pleasure secrets from the world's most respected "Orgasm Doctor"! Learn what the most satisfied lovers know about sex that most guys never discover in their lifetimes. Page 267
  • ⇨ Astonishing tactic (on page 412) for having as much "time with the guys" as you want—without guilt, without arguments...

Which Actually Increases Her Sexual Desire When You Get Home!

  • ⇨ Her *"Bottom Ten" list of guaranteed sexual turn-offs!** Simply avoiding these hazardous no-no's will keep you moving forward with her, when other guys would have struck out!* Page 51
  • Easy way to spot a woman you will NEVER please! Don't assign yourself a living hell of never being right, never getting what you want, never satisfying her! Page 56
  • ⇨ *The Number One romantic gesture women would kill to receive—yet rarely get from their main men. (Be the exception, and you'll drown* in affection. Page 125)
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And don't forget—you get to "test drive" every single one of these secrets yourself... absolutely for FREE... for 21 entire days. No risk... no hassles... no small print. Here's another peek at what you'll learn:

  • ● The astonishing romantic advantage that shy men possess...but almost never use! (Short-cut to bliss you'd otherwise miss is on page 62.)
  • The sexiest clothes you can wear! (Learn the simple dressing secrets on page 38 and watch her actually pant with lust.)
  • ● Unfair information from other women that will help you win the heart (and the sexual adoration) of a new woman: Includes the do-it-right "12 Commandments Of The First Date"... How to be the sexy gentleman she's been waiting for (gives you a huge advantage over guys who fumble away her respect!)... How to navigate the dreaded "who picks up the check" trap with cool and confident ease... How to nail the exact right time to initiate sex... The 35 Doofus Blunders you must avoid if you want a second date!... and more. (See Chapter 3.)
  • Forget the ab workouts—here's the part of your body she really loves! See pages 44-63 for an...

Instant Confidence Booster For Less-Than-Perfect Guys!

  • Serious Oral Sex Secret #7: What you eat shows up 12 to 24 hours later in your semen! So avoid garlic, onions, coffee, and tomatoes...and go on a one-day fruit and sweets diet. More ways to make her want to please you more often on page 243.
  • ● What her KISS is screaming to you about the kind of sex she wants! (Simple "oral translation" on page 207.)
  • ● The "5 Rules of Fabulous Fellatio" most women wish someone would teach them! (Excellent reason to let her find this book on your bed stand. Mark page 245.)
  • How—and WHY—she's "testing" you! (Chances are, you had no idea what that last argument was really about. Page 87 helps you set up an "Advance Warning System" to stay out of trouble.)
  • 8 secrets for great sex when you have kids in the house! (Save your sex life...and instantly earn the respect and gratitude of your exhausted wife.) Begins on page 180.
  • ● Do you still know how to give her a shuddering climax? (Page 255) Even if you've been married 20 years...

You Will Be Astonished To Discover What She Wants From You NOW!

  • ● How to disagree with a woman...and not lose out sexually! (Almost impossible to

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do without the smooth survival secrets starting on page 389.)

  • ● What she's telling you with her unconscious body language! "Read" her intentions with amazing accuracy, once you know the code. Famous female doctor explains the outrageous erotic potential starting on page 68.
  • ● Okay—so she can't orgasm easily during coitus. Is this normal? (Answer will solve a LOT of problems in this country.) Page 257
  • How to be the kind of father that will make your wife breathless with sexual desire! (The best sex of your life can start after you have kids! See pages 348-351.)
  • ● *99 true stories revealing "The Best Sex Of Her Life!"* You'll want to start taking notes on page 293.

All right—I'm stopping here (though I could go on for another twenty pages). It's time for you to see this amazing book for yourself.

It's simple to have WHAT WOMEN WANT sent to you FREE. Just dive into the sealed envelope I've enclosed and check the "YES!" box on the "Free Look" Reply Card... put it in the postage-paid envelope... and drop it in the mail. That's all you need to do. I will personally make sure the copy we've set aside for you is shipped as soon as humanly possible. (If the Reply Card is missing, simply drop me a note with your address to: Rodale Books, 33 E. Minor St., Emmaus, PA 18098.)

Please mail your Reply Card today, while this letter is still hot in your hands. You couldn't ask for a more generous offer—you get to read the book free for 21 days, without risk and without obligation. I've gone to a lot of trouble to reach you with this free offer...all you have to do is reply.

Sincerely,

[signature: Mark Stentson]

for Rodale Books

P.S. Rest assured that we will completely protect your privacy. Your book will be shipped in a plain, discrete carton of "heavy" cardboard that completely hides the material inside.

P.P.S. One last thing—I almost forgot! I can only rush you the copy I set aside if you get back to me right away! Otherwise (within about 11 days) your book will be returned to the warehouse and given to someone else...and you may have to wait for another printing to get another copy. (Over 800,000 guys snapped up the last book we printed by these best-selling authors!) That's why it's so important that you send the Reply Card back today, while it's on your mind.

PLUS...just to "sweeten" things even more for you...I've arranged to send you a hot FREE REPORT that just landed on my desk. It's called Great Sex TONIGHT and...well, if you're interested, you'll want to get into the sealed envelope right now. But you can only receive this hot free report if you get back to me immediately.

So please—rip open the sealed envelope now!

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[envelope: the sealed inner "privacy" envelope enclosed with the letter, scanned sideways, with hand-lettered marker copy]

[handwritten: PLEASE OPEN THIS AFTER YOU HAVE READ MY LETTER... BUT BEFORE YOU GO TO BED TONIGHT! — M.S.]

[handwritten: THIS CODE GUARANTEES YOUR ABSOLUTE PRIVACY!] [arrow pointing to a printed code block at the envelope's edge]

[printed, partially visible at scan edge: "CARD IN" / "PAID TH"]

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