“Absolutely Confidential”
A "sworn to secrecy" limited-release sales letter for TRS, personalized to each reader by name, selling a $69 martial-arts video that exploits a "blind spot" in all fighting systems and can supposedly be learned just by watching -- with Carlton's commentary on why boring, inoffensive ads are profit suicide.
A FREE VIDEO IS WAITING FOR YOU...
Very hot and urgent "Insider" information... but ONLY if you're damn serious about your ability to maim and dominate ANY trained streetfighter or pro martial artist!
Absolutely CONFIDENTIAL For Bob P[redacted]
[handwritten, angled in right margin: Unbelievably devastating "Stun, Rip and Make-Him-Submit" skills you can learn just by watching!]
From: Robert Pierce President, TRS
Dear Bob,
Due to some recent legal bull (which you don't need to know about)... I have been forced into a limited release (including free videos) of an unbelievably-hot new training video I had planned to keep secret for another 2 years. (The master tape is in a locked safe, in a locked room, in a secure warehouse outside of town. I'm the only one who knows exactly where.)
I still plan on keeping the existence of this tape secret from the rest of the world... so keep this to yourself. I'm serious. This letter is ONLY going out to an abbreviated list of my most trusted clients... and if I hear you've been blabbing to anyone about it, I promise you there will be hell to pay.
There are 3 reasons for all the secrecy:
1. This new training is going to immediately change the way everyone trains for new fighting skills. You've got to see it to believe it... but the way these vicious new skills are taught... YOU CAN ACTUALLY PICK THEM UP JUST BY WATCHING THE VIDEO! No long, difficult training. No memorization. This will simply make sense to your body, especially when you're under the extreme stress of a confrontation (and you've just had that familiar adrenaline dump). You just "tap" into your deepest source of explosive animal power and LET GO! It's friggin' amazing. And I don't want it leaked out bit by bit. I'm going to do a broadside on the world.
2. But... I am still collecting the vital first-hand combat stories of the elite Recon Marines, Army Rangers and other "deep insider" Spec Op soldiers who use these skills (as well as a few lucky Street Gang Control units from Southern California)... which are crucial to our marketing plans. This is taking much longer than expected (and pissing me off). Most of these soldiers are still "active" in the underground combat world - the bloody and secretive fighting civilians never find out about, <!-- page 106 --> and the media never reports. These guys are almost impossible to track down, and they tend to disappear for months at a time without notice. Sometimes they never come back. But the stories they tell of real combat... man, it'll curl your hair. These stories will force the general public to understand that they NEED these serious "stun, rip and make-him-submit" skills. They'll pay through the nose for it, too. No mercy. (And that'll make the "crammed with free stuff" bargain you're getting here even sweeter.)
3. But the big reason for trying to keep this video secret (until I get all my ducks lined up)... is that it's so powerful and so new and so stunningly vicious... that when news of this video surfaces in the global combat "market", it's going to cause a firestorm of publicity and attention... not all of it wanted by us. And I want to be prepared. Things can get nasty fast.
That's why I'm keeping this release limited to my "Black Level" hot list of guys I trust to keep their mouths shut. (This limited release of about 80 videos will satisfy the legal conditions that forced me to act early... and give me the breathing room I need to complete our prep for a major assault on the world market.)
And... to make sure I can still keep a lid on this... I'm going to guarantee you're happy with what you see here. Consider the free stuff I'm sending you...
A Friendly "Bribe" To Earn Your Silence!
So read the rest of this letter right now - there isn't time (or enough released videos) for you to wait.
Here's the story: Everyone who's involved with street-level or professional fighting knows there is a...
Huge "Blind Spot" In Almost All Major Fighting Systems... And It's NOT What JKD Fighters Call The "Trapping Range" Problem!
This "blind spot" is actually a gap in up-close fighting skills... and it occurs between the "boxing range" (where you're slugging it out) and the "clinch range" (where you're suddenly in grappling mode). Exploiting it, in fact, makes most grappling skills obsolete.
You'll recognize this "blind spot" as the area just in front of your face where most bar fights heat up and where nearly ALL street assaults against untrained civilians are started and ENDED. Without "in tight" skills like you'll discover here, you're at the mercy of surprise and size and cheap shots. Screw that. With these new skills, you can turn on Godzilla "inner strength" in a blink. (You'll see what I mean soon enough.)
There's no space in this "blind spot" to get into your normal fighting stance, no room to manuever... no room for elbows, power punches, kicks or even the most common submission moves. You only have about one square foot of space to work in... and unless you know the secret of "Exploding Power", you'll never take out an attacker <!-- page 107 --> who has exploited this vulnerable area.
This "blind spot" - which is IGNORED by most martial arts because it's so difficult to train for (if you don't know the simple secrets)...
Is The Number One Reason That Trained Fighters Get Their Skulls Kicked In By Smaller And Less Agile Attackers!
Imagine a trained fighter as a castle, and all his skills as walls that protect him. Well... this "blind spot" is like a big old door right under the main drawbridge, wide open. WIDE open.
I don't know how this "blind spot" has continued to be ignored by most fighters and trainers. It's just a glitch in the system, I suppose. (Like when wrestling was ignored for so many years, until the Ultimate Fighting Challenges proved its superiority.) Everyone just continues to hope no one will NOTICE the glaring opening.
It's bad news for any fighter who never wants to admit what an open target he really is.
But it's GREAT NEWS for you... because now...
You Will Be One Of A Very Few Men Worldwide Who Know The "Forgotten" Skills Of Exploiting It!
That's a tremendous advantage to have, as you can guess. You'll be like the only guy in the room who hasn't been drugged.
What's more, these new skills...
- ✓ Are incredibly simple to use (once you know the secrets)... because they "explode" naturally from deep inside your untapped "Internal Power Source"...
- ✓ So easy to learn... that you can actually pick up almost everything you need to know just by watching the video...
- ✓ And yet... they are so brutally devastating... that you can make your move, reduce your opponent to a quivering ball of pain and remorse, and resume your normal composure so fast... that anyone who blinks will miss what you just did!
This modified system - while based on a very secret and very respected Korean style called Hwa Rang Sul - has proven so valuable in real-world "blood and guts" combat that several Marine special units (the ones who see the most action) and huge metro police gang units (who often have to fight multiple assailants jacked up on drugs) have trained in it exclusively. Soldiers who must fight hand-to-hand to save their lives LOVE these nasty explosive skills... because they don't have to cross-train or learn anything they won't actually USE.
Plus, of course... you can learn this almost overnight. And retain the skills forever.
Don't go looking for any local dojos downtown teaching this vicious "bone crunching/nerve shattering" art. You won't find it. I discovered it ONLY through my inside contacts in the Special Forces <!-- page 108 --> world. Very few civilians will ever know about it.
What's more... the guys I got on tape are among the BEST trainers I've ever encountered. I know you've been exposed to some good training before... but this time...
You Really Can Just Pay Attention And Pick Most Of It Up!
These guys are that good at showing you EVERYTHING you need to know.
You can see why this is going to change everything in the martial arts world. There's never been anything like this before.
The men you'll be training with are Jesse Lechuga and Joe Nepo. Between them, they have over 50 years of "up close and personal" martial art (and teaching) experience. Joe was a Marine sniper, and worked security details for U.S. Presidents. Jesse is a highly respected teacher -- even by its hard core gang member students -- in one of the "inner city" schools whose teachers refer to as the "War Zone". Both Jesse and Joe have many of the "rich and famous" people you see in headlines every day as clients. Both train bodyguards and "top school" security forces.
These guys have earned worldwide fame among cops for their work with elite "rapid response" gang control units (hand-to-hand, weapons, tactical). In fact... they have earned the greatest "award" a gang can offer anyone in law enforcement... by...
Getting "Marked" For Death!
*It's a sign of respect that gangs want these men dead. It's a sign of fear*, though, that no gang member has had the guts to follow through with the threat. Think about that.
What kind of combat skills would make a street-tough inner city gang banger afraid of another man? It's exactly the same skills you want for yourself to survive in the real streets. It's exactly what Jesse and Joe teach.
Here's a "taste" of what you're about to learn... quickly and easily:
- ✓ How to explode in tight areas, with "shorthand" strikes that require zero "windup" or "stance"... and yet deliver instant traumatizing shock to your attacker!
- ✓ Incredibly devastating "up close and personal targets" most martial arts ignore (such as the very tender brain stem)... which can immediately put your opponent into a world of blinding, immobilizing pain!
- ✓ Easily defeat the headbutt used by streetfighters and JKD stylists! Use one easy (and totally unexpected) move to slam your attacker face down, stunned and helpless!
- ✓ How to "shock and lock" your opponent by simply "capturing" his eye sockets with your thumbs... putting him into instant and total submission. (This causes excruciating pain and it just gets worse if he tries to escape!)
- ✓ An amazingly easy-to-pull-off "double tap" knee strike that guarantees he will NOT get back up once he has hit the ground. <!-- page 109 --> (Yet you need almost no space to operate in!)
- ✓ Instantly neutralize cheap "cold-cock" shots coming at you with an easy head crank combination that spins even a monster-sized attacker around like a child's toy top. (He thinks he's about to crush your jaw with his fist, and suddenly he's on the ground, dazed and in nightmarish pain!)
- ✓ Instant head control techniques that will inflict massive, blinding pain and total submission, no matter how overmatched you are in size or skill! (The most effective submission tactics anyone's ever seen. Not pretty... but VERY effective.)
- ✓ Amazing new kicking techniques that deliver the same bone-crushing effect as swinging a small sledge hammer into an attacker's body. (You won't believe you can cause so much damage with a kick, no matter what discipline you've trained in before!)
- ✓ Instantly take out anyone who dares to rush toward you - perfect defense against the "bull charge" of a much larger and meaner opponent. (Plus... here's the simplest choke-out finish you've ever seen!)
- ✓ The secret leverage points on all bigger, stockier guys that gives you a surreal advantage in any fight.
- ✓ Ingenious NEW ways to use an attacker's street clothes (even thin t-shirts) to snare, choke and blind your attacker and leave him stunned, prone and confused. (You haven't seen these techniques from any other system or tape and they have NOTHING to do with traditional Jui Jitsu Gi chokes!)
- ✓ Special "pain-rich" pressure point strikes that instantly immobilize opponents who get too close to you!
And tons more. Too much to list here in this letter.
You've just got to SEE this amazing new stuff to believe it.
Here's the deal: Like I said... I'm going to GUARANTEE your satisfaction here. But you must act fast - there are only a handful of tapes in this limited release... and when they're gone, that's it.
To get your copy (I've ordered one set aside for you), call my office right now at 1-800-899-8153 and tell whoever answers you want "the Limited Release Video". They'll know what you're talking about. You can use your credit card. Or... if you prefer to pay by check or money order, just fill out the enclosed Priority Order Card and send it back in the postage-paid envelope. (You can also fax the Order Card with your credit card info to 1-559-732-5537.)
The price for this amazing, full-length (and completely uncensored) "pre-release" video is just $69. Get it, watch it, see if it isn't exactly what I've said it is... and if you don't agree (for any reason), simply send it back for a total, 100% refund. No questions asked. No time limit (because you're on my special list and that gives you special privileges). I totally trust your judgment on this.
What's more... I will send you a...
Free Bonus Video!
You see, there's a new (and still very legal) "Master's Level" weapon now being used by a small number of savvy martial artists... and Jesse and Joe are already the world's top teachers at it. This new weapon is <!-- page 110 --> called the "clave"... and looks almost identical to the hardwood percussion blocks used in Latin music. These ironwood sticks are about 1" thick and up to 8" long (and, amazingly, you can still buy them cheap at most well-stocked music stores)... and yet they carry the condensed "power smack" of lead sledge hammer.
Their closest cousin in martial arts is nunchaku... which, of course, are completely illegal now.
Anyway... I have a newly-edited video for you (sponsored by Jesse and Joe) covering the major points of using the clave in real street-level combat. This will blow your mind. Amazing stuff, from a weapon most Americans have never seen or heard of.
When applied to certain pressure points on the body - and this video gives you every one of them - the result is instant immobilizing pain and submission. The clave can be deadly, despite looking so innocent (and being so musical).
This is "must see" video of a new weapon that will soon be all the rage in the martial arts world... but right now, it's still cutting edge. If you aren't hip to carrying around a loaded pistol, or a quasi-legal knife, or an inconvenient lead pipe... you need to look at the advantages of this ingenious new device.
This extra video is yours free... my gift to you just for giving the Hwa Rang Sul video a look-see for yourself. You can keep this bonus video... even if you later decide to return the Hwa Rang Sul material for a full refund.
This is an awesome deal for anyone interested in quickly learning the kind of fighting skills that will allow you to dominate even trained, larger opponents. It's especially good for guys like you and me because... if you ever get attacked... you will now possess new (and very simple and easy to learn) talents almost no other streetfighter or criminal has ever seen! In a blink, you will have reversed any attack, and put your opponent into total (and very painful) submission. He'll lick your boots, sing a song, or become your slave... anything to stop the pain.
But like I said... it's a very limited release of just 80 tapes. When they're gone, this video is going back into hiding for at least another year and a half.
So don't pass up this incredible opportunity to see something no one else will even know about for a very long time. It's a bargain... a great deal full of free stuff... and you'll be among a handful of guys who even know about it. That's a real ace up your sleeve.
Sincerely,
[signature: Robert Pierce]
Robert Pierce
*P.S. Remember to call right away, all right? I've ordered a copy set aside in your name... but if we don't hear from you in the next day or so, we'll have to release your tape to someone else. (There are approximately 784 guys on this special segment of my Hot List, and just 80 videos available. You do the math.) So hurry. Call 1-800-899-8153 right now. Remember... you risk nothing* with the "no questions asked" total refund guarantee.
Staying on top of the martial arts market is no walk in the park. It's not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year's "big thing" is picked apart and weaknesses found, and new guru's arrive with fresh goods.
There are two keys to the success of this letter:
(1) The idea that you can pick up the skills just by watching the video... and...
(2) The "blind spot" discovered in all other systems that this new system exploits.
I have a good friend who is a gonzo martial artist. His idea of a great weekend is to attend a streetfighting workshop and come home Sunday covered in bruises. I run these new products by him for a no-bull review... and it was a happy day when he told me you really can pick up most of these new skills just by watching. And yes, that blind spot is a revelation.
Note the detail of the secrecy involved here -- the locked safe, in a locked room, in a secure warehouse outside of town. I don't make this stuff up... I just have to discover the juicy parts through good detective work. This client has been harassed by upper level police honchos... told (not asked) to shut down certain projects by military mucky-mucks... and had their warehouse ransacked by mysterious people.
They've been ripped off, threatened and intimidated... but they have never been shut down. And attitudes have changed. Police departments and military organizations now regularly use their products, and employ the talents as private teachers. Years ago, they were mavericks... and now they're mainstream, respected by the same authorities who once hounded them.
And the stories I can tell about them never get stale.
These "balls to the wall" style pieces, when running as ads, often get mocked in letters to the editor. There are Internet chat rooms devoted to trashing the hyperbolic copy style.
But even the complainers readily admit the material is easily the best available in martial arts.
The client is sometimes embarrassed by the negative reaction to these ads. But the numbers tell the real story -- and for every person who says "come on, why do you have to write sensational stuff like that", there are a dozen more who are convinced to order by the same copy.
The only ads that never generate any controversy are boring ads. If you're not pissing somebody off, somewhere, every time... well, you're probably not pushing hard enough.
The rule is: You want to wake your reader up, and get his blood moving. Not put him to sleep.
Even though my clients sometimes wish they could just run simple little ads that say "please buy my product", they know it would be profit suicide. In fact, they did try a milder approach, several times -- hiring big-city ad agencies and PR firms who talked a good game (and charged a pretty penny) to go against my ads. They created clever little pieces that looked great... and pulled almost no orders. In some cases, it was like they'd never mailed or run at all. One or two phone calls, and then that gut-wrenching silence of a failed campaign.
Advertising is not a game, and it's not a popularity contest. You don't earn a single dime from being the cleverest or cutest kid on the block.
The proven methods -- the stuff like this letter, which actually creates cash flow -- aren't always pretty, or easy to take. But that's how you earn your fortune.