“We Screwed Up Big Time”
Carlton dissects his “lipstick letter” technique — openly confessing a screw-up to justify an irresistible bargain — through two golf-video letters that turned a botched label and a wind-ruined tape into runaway sellers.
SPECIAL NOTICE!
[logo: OHP -- golf-ball-on-tee emblem -- TRAINING, RESEARCH AND MARKETING, 2945 S. Mooney Blvd. • Visalia, CA 93277]
From: Dr. Michael O'Leary President
Re: "Dr. O'Leary's Screw Up"
Dear Friend,
Just a short time ago, I sent you a letter about the hot new golf videos by Bobby Shaeffer. We only sent out a limited number of these letters, because we'd "duped" a small number of the video sets (there are 2 videos in each package). Sales still went through the roof — we received over 4 times the orders we were expecting... and in our rush to "dupe" more videos to meet the demand...
We Screwed Up Big Time!
Now, I see from my files here that you chose not to order this new video set. I don't know why you didn't... but by not ordering...
You Just Saved Over $57!
Let me explain. You see, when we hussled to get all those extra videos made, our printer made a mistake on the labels. It's an embarrassing mistake, and we had to black every one of them out. And, no, I will never reveal what it says under the black out — just believe me, it's humiliating. But it's not a serious mistake, and of course it doesn't affect the videos in any way... but because the label is screwed up, I can't sell it at the "regular" price of $97. So I'm sitting here with 188 brand new video sets (of really hot golfing secrets)... that I can't sell as new because they're "mislabeled".
I have two choices: (1) I can dump these otherwise perfectly good videos in the dumpster and eat the loss. Or, (2) I can sell them to guys like you — who were part of the original mailing — for a "fire sale" type of price.
I'm going with number (2). I feel damned silly... but you get the bargain of the year! At least some good will come of this blunder.
Here's the deal: I've enclosed a copy of the original letter. It tells you all about this amazing new video set. And if you love golf as much as we do here at OHP, you'll want to see what all the fuss is about right away. (This video sold better and faster than anything else I've been involved in! It really is a fabulous way to improve your game almost overnight... and the mob of golfers who bought it are raving about the breakthroughs in their new game.)
However, when you get to the ordering instructions in the letter, just ignore the printed price there. Everyone else had to pay $97 for this video. For you, if you don't mind having the label look a little funny, the entire package is just $44 plus $3 for shipping and handling. And, you still get the full 3-month, 100% Money Back Guarantee — order this hot video set, look it over, try out the secrets for yourself... and if you aren't completely blown away, just send it back for an IMMEDIATE refund. No questions asked. That's our policy... whether you paid full price, or this outrageous "bargain" price.
So, please, read the letter now. I've only got 188 of these "imperfectly labeled" video sets in the office, and once they're gone, that's it. I'm not about to screw myself again with a printing error. For me, this is a disaster. For you, it's a great deal. But you better call right away — I mailed this same letter to quite a few guys like you, and I fully expect this deal to just vanish in about 3 or 4 days.
The number to call is 1-800-316-5871 — be sure to ask for "Those Misprinted Golf Videos". Or, as the girls in the office call it, "Dr. O'Leary's Screw Up". I don't care what you call it — just don't pass up this opportunity to get, essentially, a 54% savings on the hottest product now out there in golf.
Sincerely,
[signature: Dr. Michael O'Leary]
Dr. Michael O'Leary
P.S. PLEASE, please, please... if you know someone who bought this video set for the full price, don't tell him you got yours for less than half of what he paid! If this got out, I would be embarrassed beyond belief. Be a pal... order the video set, but don't ruin my reputation, all right? Thanks.
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Do You Love Golf As Much As I Do?
Here's How To Get Your Copy Of That Amazing $5,000 "Advanced Secrets Of Pro Golf" 14-Lesson Video... For Less Than You'd Pay For 2 Rounds At Your Local Course!
The existence of this incredible video has enraged and shocked other professionals... because it reveals the "inside secret game" the pro's use to demolish opponents -- the secrets they hoped other golfers would NEVER get their hands on! If you'd like to slash a dozen strokes or more off your next round, you absolutely MUST see this amazing video while it's still available!
Dear Friend,
My name is Steve Farnsworth... and I just did something I'll bet you've been dreaming about for years... I called in "sick" at work and spent 12 hours on the links...
With A Famous PRO GOLFER Who Taught Me All The "Dirty Inside Secrets" Pro's Use To Demolish Opponents!
I was in heaven. All my life I've wanted to learn exactly how golf is played at the most advanced level... but I could never figure out the really hot secrets. (Now I know why!) The first thing this pro told me was that almost NO ONE outside the Tour ever discovers these amazing advanced secrets of golf... because the professionals make their living by winning at golf... and they would sooner cut off a finger than reveal the tricks and "meta" parts of the game to a potential competitor!
Listen: What would you pay for the opportunity to raise the level of your golf game up to that of the most respected and advanced professionals... almost overnight?
This is a serious question. I paid $5,435.87 -- just to "corner" one of the best professional golfers now going after a Tour spot...
And Steal Every Secret I Could From Him!
And you know what? Every penny of that five grand was worth it -- because my game improved IMMEDIATELY. Overnight, I discovered I had been given the "Keys To The Vault" of the most powerful golf secrets out there... and in my next round I was suddenly:
...hitting tee shots like a howitzer canon...
...finessing putts like an invisible hand was guiding my ball...
...and nailing chips and pitches with the kind of consistent, unshakable precision that actually frightened my golf buddies!
I couldn't really afford to pay five thousand dollars for these kind of "insider secrets", but I did it
anyway. I love golf too much to pass up ANY opportunity to increase the pleasure I get from the game (and I LOVE to win).
But here's the best part: Because we captured this entire all-day session -- which is actually 14 lessons on the most important parts of your game -- on videotape, you can now get the same "hands-on" education I received... at a savings of over 98% of what I had to shell out... with a guarantee that insures you don't ever risk a penny! (You couldn't buy a decent putter for this little money! Where I had to shell out a wad of cash, you need only spend "spare change"!)
Here's what you get:
Fourteen never-before revealed "insider" lessons on the REAL secrets of the pro game -- not the secrets the pro's talk about in the magazines (which are mostly phony nonsense, anyway)... but the actual golfing techniques and secrets and "tricks" the pro's actually use on the Tour to beat the best players in the world! (I just saw an "infomercial" with Greg Norman on t.v., where he was hawking this ridiculous wrist gadget... he looked embarrassed, selling something to gullible amateurs he would never be caught dead using himself!)
All taught by a pro who has proven his knowledge of inside secrets by using them to beat many of the best players in tournament play! (Getting this kind of professional advice is almost unheard of at ANY price -- top players simply DO NOT GIVE LESSONS to amateurs... and if they did, the cost of those lessons would be enough to choke the average golfer! The closest I've ever heard was Sylvester Stallone -- who was rumored to have spent $10,000 for a weekend with a top pro. For guys like you and me, that kind of money's just out of the question.)
And... the 14 lessons you get here are without doubt the most intensive teaching forums you'll ever experience, custom-designed so that amateurs like you and me can learn and MASTER the most crucial parts of the game almost overnight... and start driving, chipping, putting and scoring like professionals the next time we hit the course!
Sounds almost too good to be true, doesn't it. Well, it's not. The pro game is different from yours in almost every aspect -- from practicing, to thinking about shots, to knowing how to put the right spin on your ball and hit targets with machine-like precision. Unless you learn these secrets (which the pros almost NEVER reveal even to close friends!), you could go out every day for the next 50 years, and still not learn how to have a consistent, accurate, low-scoring game.
You know why? Because you can't "figure out" these critical secrets on your own -- even the most advanced pro's now playing all had a "mentor" REVEAL these secrets to them (or they stole them).
The difference in your game (after just watching these tapes) will take your breath away! Listen, I'm a pretty darn good golfer -- but just after I turned 40, my game fell apart. It's the common complaint of all amateurs -- I just couldn't consistently keep all the aspects of my game under control. I put 10 extra strokes on my handicap, and lost so much confidence...
I Started To HATE The Game!
Then I discovered Bobby Schaeffer (he's the pro on the tapes). In just a few hours, he helped me gain unbelievable focus on my game, restored my confidence by showing me how to perfect every detail of every shot (easily and simply), and pumped me full of motivation again... so now...
My "mechanics" are consistently good, every day I play...
I now know how to have fabulous practice sessions (instead of wasting time like 99% of the other guys on the range)...
And... all the "holes" in my game vanished -- suddenly, I was chipping, pitching and putting like a pro... on top of driving like some kind of monster and mastering sand traps and trouble lies with a laugh!
My handicap fell 5 strokes in less than 4 months! Last time out, I had a double-eagle (on a 508 yard par 5 hole) at the toughest course I'd ever played... and I know I'll do it AGAIN soon. I am fearless... and I love it.
Getting a pro like Bobby Schaeffer (who's now out on the Tournament School earning his place on the PGA Tour) to share the secrets that have sent him scorching up the ranks of the best players in the game was due to an accident. Specifically, Bobby got hurt (rhomboid muscle tear) just when he was ready to join the Tour about 2 years ago. That injury kept him off the links and almost ended his career... the only way he knew to make a living! Up to that point, he had been knocking off victories right and left -- winning 14 pro events, including the Traces Classic (largest satellite "showcase") and the Southern California PGA Assistant Pro Championship, and finishing in the Top 5 of a Nike Tour event.
But that's nothing compared to what he's done on his "comeback". Against doctor's orders, he's played hurt... finishing second, one shot back of a very hot and respected PGA touring pro fresh from winning the California State Open at the Desert Golf Tour (on the same course where the Bob Hope Desert Classic was played). And he did it with...
10 Birdies On The Last Round!
Bobby is for real. And the secrets he revealed on this amazing video are likely the ONLY chance you'll ever have to learn the secrets of the advanced, "insider" game. The only reason he's allowed these lessons to happen at all (let alone be filmed) is that he needed the money. Period. Once he's on the Tour where he belongs, not even $5,000 would tempt him to give another lesson.
He's never given lessons before... and probably never will again. This is it -- your first, and probably last shot at learning the pro's REAL game.
These video tapes are astonishing. You'll learn:
How to instantly analyze every shot in your head... and immediately come up with the RIGHT solution, every time. (The best club, the correct grip, the perfect stance, the right loft or the right "punch"... all without doubt, without second-guessing yourself, and with the kind of confidence pros have when they demolish opponents!)
How to practice with purpose -- so, while most of your buddies are wasting time hitting nothing but woods on the range, you are perfecting your deadly skills at visualizing (just like Jack Nicklaus does)... picking targets and analyzing shot and club selection... perfecting your short game (where 79% of your score comes from)... hitting all your clubs, so even your least-used stick is as familiar to you as your hand... hitting low, hitting long graceful lobs, finessing the delicate short shots for accuracy... and more.
The secrets of staying completely focused during your round, exactly like the pros! The secret is knowing how to relax, and WHEN to relax... so you aren't burned out by the sixth green, and still having FUN by the eighteenth...
Something Almost No Amateur Knows How To Accomplish!
How to choose clubs like a pro -- and how to have such total control and mastery that you
can hit both a wedge AND a 3-iron exactly 150 yards, with pinpoint accuracy! (Plus, how the professionals learn to quickly and expertly judge distance and trajectory so efficiently with just a glance at the pin!)
How to "force feed" unshakable confidence into your game!
How to get out of trouble easily, with purposeful shots that ERASE mistakes and keep your score astonishingly low even when weather, playing conditions and physical problems threaten to destroy your game!
How to instantly correct the occasional "bad spell" that can affect anyone's game, anytime! (The secret of Instant Correction will guarantee you never suffer without knowing exactly what to do to bring back your skills as fast as humanly possible!)
How to "tune up" before a round... so your skills are as sharp as a pro's from the first tee on!
How to chip with the accuracy and "feel" of a tournament winning pro! It's actually SIMPLE...
Once You Have The SECRETS Revealed To You!
How pro's use "reference points" to ensure accuracy! (Not one amateur in a thousand has a clue how to do this correctly!)
The "wrist" secret (which is physically impossible for you to discover on your own!) that will increase your accuracy 200%... plus how to "deprogram" all of your bad habits almost overnight!
Why learning the correct way to chip will improve your full swing, too!
The "pivot" secrets that ensure controlled motion in your swing!
How to use your putter from the fringe (called the "Danger Zone" by pro's on the tour, for reasons you'll finally understand)!
The "optical illusion" that absolutely destroys most golfers... the single most damaging "habit" nearly all amateurs suffer that GUARANTEES they will never experience a consistently great game! (Once you know the secret, however, you will OWN the course!)
How to play so well, so consistently, and with such skill... that your natural LOVE for the game of golf will come back to you like a lost lover showing up at your door begging for your affection! (For most pros, this is the most valuable secret of all!)
How to "short cut" your knowledge of the "SECRET GAME" known only to professionals... and understand the history of how all the great players got to the top of the heap! (You'll be amazed at how accessible great golf suddenly is for you!)
And there's more -- like: How to conquer a wet green... Why many pro's carry up to FOUR wedges... How a single bad practice session can demolish your skills overnight... How to systematically increase your accuracy and power with every swing, as fast as your body will allow you to get better... The difference between a chip and a pitch (unknown to most amateurs, yet crucial knowledge for anyone with an advanced game!)... How to get the exact spin you want on a pitch... The amazing secrets of visualization (which will set you apart from all other golfers on the course!)... How to
develop your own "perfect" pre-shot routine that will guarantee you hit the best shot you are physically capable of, every time... The secrets of "playing your misses", so all errors are absorbed into your increasingly lower scores...
And MORE... How to hit from the trap so you never "rollover" in the sand... "Vision line" tricks to use in the bunker to place your shot like a pro... Why it's so important to perfect your chipping stroke BEFORE you start working on your pitching stroke... Breathing secrets no one ever told you... How to "finish" your shot (an accuracy secret unknown outside the top ranks of touring professionals)... How to plan your "strategy" -- despite the fact no one else in your group even has a clue what "strategy" means for their game!... How to play the downhill lie... Secrets of the "Mickelson Flop Shot" for accurate high lofted shots... The secrets of "Precision Driving" (including purposeful "fade" and "draw" techniques)... Secret "specialty shots" to get out of any trouble... How to increase the flexibility of your swing... How to develop your own "Explosion Shot" when faced with plugs and downhill lies... plus...
The Single Most Important Rule You Will Ever Need To Master If You Truly Desire "Professional Quality" Skills!
And who doesn't?
So here's the "deal": We shelled out $5,438.87 to get this video made -- that included Bobby's outrageous up-front fee, the cameramen (there were two -- a very professional shoot), and enough to "buy" the gorgeous Black Lakes course in California for a day. We spent 12 hours out there, from breakfast until it got too dark to play anymore. This was a "playing lesson" -- meaning we were on the range for a while, and then went from hole to hole, setting up dozens of "repeat" shots (such as scattering forty balls around the fringe and chipping every one close) from every conceivable position.
There are two lessons in the bunker that are worth the price of these videos alone. The 7 lessons on the range will change the way you practice forever. Plus, there are wedge, putting, and chipping and pitching lessons...
Nothing Was Left Out -- These 14 Lessons Represent Almost The Entire Secret "Bag Of Tricks" Known By The Pros!
But you won't have to pay $5,000 for these lessons. Individually, each lesson would normally cost you over $300... if you could ever find a pro willing to teach you! (You couldn't.) Just one of these lessons would turn your life around today -- another golfer who got to see the shoot had just paid $750 for 15 lessons from his "course pro"... but he said he learned more just watching Bobby play for an hour than he'd learned in all 15 of those expensive "pro" lessons!
But... you aren't even going to pay the full price for even ONE of these lessons. No. In fact, you aren't even going to pay for even ONE-HALF of one of these lessons. Not even one-third! No... what you pay for these entire 14 lessons of Bobby's... is just... 28% of the cost of ONE lesson! That's right -- you can own these amazing videos for just ~~$97~~ total... [handwritten: Your Cost Is Only $44 + $3 S&H] ...and even then, you aren't risking a penny, because... you also get...
A 100% Money-Back Guarantee!
Here's how it works: Simply order the Bobby Schaeffer videos, and try them out for 3 entire months. If, at the end of those 3 months, you aren't completely convinced these lessons have changed your game in the most dramatic and astonishing way... simply send the videos back, and you will be rushed a complete refund of every penny you paid.
There are no "catches" to this offer. There is no "fine print". Simply order the videos, watch and learn from them for 3 months... and send them back, in any shape, for a complete refund if you aren't utterly blown away by them. No questions asked. No hassles. You control everything!
Here's what you need to do now: Call the OHP offices at 1-800-316-5871 (Department 13-C), and tell whoever answers you want the "Hot Touch Too" videos. You can call anytime, 24 hours a day, and use your credit card. Or, if you prefer to pay by check or money order (payable to OHP), simply fill out the enclosed Priority Order Form and mail with your payment in the stamped envelope provided. That's all there is to it. Your videos will be rush-shipped by return mail.
However, there is one thing you should consider: There are plans to market these tapes to the "general public" soon... at a price much higher than what you are paying here. This outrageously low price will not wait for you for very long -- in fact, I can guarantee this low price for you for only 11 days. After that, it may go through the roof.
But as long as you call (or write) within 11 days, I CAN guarantee your price of just ~~$97~~ [handwritten: Your Cost--$44 plus $3 S&H]. So please, call right now, while you still have this letter in your hands. If you love golf as much as I do, you'll kick yourself forever if you forget and miss this incredible opportunity. Your game can change into a powerhouse every time you go out... with these amazing secrets, you are going to OWN every course you challenge.
And your buddies will suddenly get very, very quiet every time you step up to your ball. That's the part I love the best -- earning my place as a minor legend among my friends. Now, you can do the same.
But you must call NOW.
Sincerely,
[signature: Steve Farnsworth]
Steve Farnsworth
P.S. Remember, you aren't risking even the price of a stamp by ordering now! Not a penny -- you get to watch these amazing tapes as much as you like, without risk... and decide for yourself if they're worth the price. How can you hesitate even a second, knowing that the secrets and treasures of the professional game are ALMOST yours... waiting for you in the tapes I have set aside for you! Call now. 1-800-316-5871 (Department 13-C).
[handwritten: This Special Offer Ends January 15th, 1997]
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It's what Ben Hogan insisted was the KEY to winning at golf...
In Just One Hour You Can Now Learn The Long-Lost (Pirated) "Money Zone" Secrets That Still Scare Pro Golfers To Death... For FREE If You Want!
From: Dr. Michael O'Leary Visalia 9:34 AM
Dear Fellow Golf Nut,
If you enjoy a good mystery story, you're gonna love this.
It involves "lost" secrets that the old-time legends of golf (like Ben Hogan) exploited to become the best golfers on the planet... a life-threatening storm that nearly cost me my business... a dark and scary corner of an ancient warehouse... and a lost fortune in cash. Also, this story involves you... in a way you'd never suspect in a million years.
Here's the story: Do you know what a "grinder" is? In golf, a "grinder" is a guy who doesn't hit his drives particularly far... who doesn't regularly drain 40-foot putts... who doesn't have any "flash" to his game at all... and yet, he's the guy who's always "in the money" when the game's over. He just "grinds" away with smart shots — never spectacular shots — and makes his pars and birdies without fanfare or drama.
A "grinder" is also the most feared opponent on the professional tours. And amateur "grinders" are the guys who are always near the top in local tournaments, always pocketing the big bets. Their game is so consistent, and so steady, that they are always "in the hunt" and never collapse in crunch time... because they have the secret skills they can rely on, shot after shot, when it counts the most.
David Duval is a "grinder". So is Tom Kite, and Cory Pavin, and Tom Lehman. Winners. Astonishingly good golfers. "Grinders."
Everybody knows a "grinder" when they see one... but almost no one knows what their secrets are.
And this is where my story gets really weird.
You see, I asked my very famous golfing friend Bobby Schaeffer to explain the secrets of professional "grinders"... and he just laughed at me. Bobby, as you already know, has been covered in all the major golf magazines and is called by other pros "the hotshot with the longest shot" in golf. Bobby has beaten some of the best PGA golfers now playing, and if it wasn't for that career-threatening injury to his shoulder a few years back, you would only know about Bobby from his press releases on the Tour. Thanks to that injury, of course, Bobby has been forced to reveal his secrets of great golf... giving guys like you and me the amazing opportunity to learn the inside secrets of professional-level golf. (I dropped 14 strokes in one season after learning his tricks and secrets. There's a file cabinet bursting with testimonials from other guys who've dropped even more strokes, thanks to Bobby.)
Anyway, as I said, Bobby laughed at me... and when I asked why he was laughing, he said I really DIDN'T want to know what the secrets of being a winning "grinder" were. I insisted I very much DID, and he laughed some more.
"What's so damn funny?" I asked.
He finally settled down and explained patiently (as a parent would to a child who had asked a stupid question) why I really DIDN'T want to know the secrets of a successful "grinder".
First, he said, most amateur golfers like me want to hit long drives... and are determined to spend most of our practice time hitting woods and trying to knock the hell out of the ball. Most amateurs, he said, have zero idea what the "Money Zone" is, and wouldn't recognize a winning golf secret if it came up and bit us on the ass.
Second: ALL professionals know about the "Money Zone", because that's the part of the golf course where they make all their money. Duh. And, they spend 90% of their practice time perfecting the shots they will make in this "Money Zone"... and only a little time on their drives.
Lastly: Most amateurs, when confronted with the secrets of the "Money Zone", simply refuse to believe the truth.
"You don't really care about winning at golf," said Bobby. "You just want to hit long drives and look like a real golfer."
This stung. I really, really DO want to win at golf. I want to have a game so consistently winning that I blow away my golf buddies EVERY time we play. I want to be the guy everybody wants on their team in tournaments. I want to be the best damn golfer I can be. Don't you? Of course you do.
Okay, said Bobby. You asked for it. And he proceeded to explain the secrets all "grinders" use to win in the "Money Zone". At first, I thought he was pulling my leg... but then I slowly realized how right he was. And I was simply blown away with how simple it all was. Here's what he told me about winning at golf:
- The "Money Zone" is the area between 30 and 90 yards from the pin... where you use your wedges and pitching irons.
- This zone represents ONE-THIRD of your score on every round. Pro's know there are only three parts to any winning game: (1) Drive it... (2) Pitch it... (3) And putt it. Even beginning golfers somehow grasp the importance of driving and putting. But not one amateur golfer in a thousand ever understands how crucial your wedge-play is. It's a stroke a hole, easily, in either direction — you can either be adding a stroke... or more... if you don't know how to play in this zone... or you can be subtracting a stroke if you know the secrets.
- The secrets of game-winning "Money Zone" play are really very simple... but almost no one ever figures them out on their own. It took Ben Hogan years to understand them (and his career really took off after he did). These secrets are also what Ben (and the other greats of his time) practiced the most.
- And finally: Bobby has known for years how to easily teach these amazing secrets to any golfer at any talent level... but he NEVER does. Why? Because he's an arrogant s.o.b., that's why. He's like some esoteric Zen master, who refuses to teach you the secrets of life until... you're "ready".
How do you know if you're "ready" to learn these secrets? You have to exhibit a little common sense on the golf course, that's how. (Most golfers I know fail this test miserably.) Can you imagine not really caring about your drives? Can you imagine dumping several irons from your bag just to be able to carry a couple of extra wedges? Can you imagine skipping the driving range and spending 99% your precious few minutes of practice time on the chipping green?
I sure can — if it means consistently lower scores. And I'll bet you can, too. Screw the obsession most amateurs have with long drives. I WANT the score-lowering secrets of the golfing legends... especially if they're simple to learn and easy to use. I'm lazy. I'm not gonna spend hours practicing, no matter what the
promises are. And that's where Bobby Schaeffer got me — these "Money Zone" secrets are so easy to learn, you can have them down in an hour. That's right...
Just One Measly Little Hour And These Amazing Secrets Are Yours!
Here's just a taste of what you're about to learn:
- Why the secrets that separate the great players on the PGA Tour from amateurs are actually so simple you can learn them in an hour!
- Which 3 clubs to toss from your bag... and the critical 3 wedges you MUST put in your bag if you want to dominate the "Money Zone"!
- The #1 mistake most bad players make when they hit a pitch! (Hint: It's your hands.)
- How the secret technique of trying to hit the ball down 30 yards into the ground will result in a perfect pitch of 30 yards toward the pin! (You'll kick yourself for not realizing this sooner!)
- The 2 game-ruining "optical illusions" that force most golfers to muff short pitches! (Once you see what you've been doing wrong, you can correct it easily!)
- Why looking at the front of your ball in tight lies (and not the back, like most guys) will guarantee that you will avoid "fat" shots!
- The 3 "hinges" of the 70-yard chip shot — and why simply imagining a bedroom door or a garage door opening will force your ball to land exactly where you want it on the green! (Amazing!)
- Why the simple secrets of great wedge-play are the easiest parts of golf to learn... even though they can slash 10 strokes off your game the first time you use them! (More pars, more birdies, lots and lots of short one-putt holes.)
- Why your feet are so critical in controlling distance! (Never considered that, did you?)
Oh, and much more. With just one viewing of this amazing videotape, you'll be calling your wedge shots like a billiards player calling a bank shot. This stuff is fun, and you'll see results immediately.
But wait. Before you get too excited, you need to know the rest of this "mystery" story.
You see, I had this conversation with Bobby over a year ago. And, after he showed me these simple secrets of the "Money Zone", I IMMEDIATELY decided to fund a new videotape around them. So, I hired the best production team on the West Coast, rented Hollywood-type Sony Beta cameras and sound equipment, bribed the director of an exclusive club near the central coast of California so we could have the course all to ourselves for an afternoon, flew Bobby out, set up hotels, catering, limos... the works.
In fact, I dumped so much money into this project — because I saw this was THE secret to fabulous golf I'd been searching for myself, and just KNEW it would be our best seller ever when the public found out about it — that by the day of the shoot...
I Was Actually In Debt!
I'd shot my wad on the thing. I'm not normally such a gambler, but I was so sure about this project that I put it ALL on the line.
And that's when God decided to screw with me.
You remember El Nino? The weather system that turned this country into a sopping mess last year by sending storm after drenching storm over us? Well, El Nino was created by God to ruin me financially. That's just the truth.
Here's what happened: The weather was perfect when we planned our shoot. The weatherman predicted more perfect weather. Not a cloud in the sky. We were bathed in the best light my director had ever seen for video shooting. I was confident my investment was going to be golden.
I was wrong. A mother of a storm was hiding just off the California coast, waiting for us to begin. When the cameras started rolling, the storm made its move... and we were suddenly hit with near-hurricane force winds. That's how I remember it, anyway. Hats blew away, balls were blown off tees, bags fell over, cameras toppled, and the microphones were shaking like little rabbits trapped on a freeway.
I was sure it was a disaster. No matter what we did, the microphones picked up the wind. Visually, everything was fine... but the sound was, I felt, ruined.
When I saw the master tapes, I was heart-broken. Bobby was great, as always. I could tell that he was on top of his teaching game, and he did probably the best job of revealing his secrets that I've ever witnessed. But the hiss of the wind just ruined it for me. It was distracting, even if it didn't completely drown Bobby out. You could hear every word he said, but there was this constant "sssssssss". Call me anal, but if our videos are not PERFECT, I won't market them.
So Bobby's "Money Zone" tape was put away on a shelf in the dank, dark recesses of our cramped little warehouse. And it sat there for a year, ignored and forgotten. I took a financial bath on the project, and might've gone under for good if we hadn't had a little good luck later in the year. (I guess God decided He still wanted me around to have fun screwing with.) I survived, and my business here survived. But Bobby's tape was forgotten.
That is, forgotten by everyone but the guys in the warehouse who golf. At some point, one of them dusted Bobby's video off, watched it, showed it to friends, copied it, and sent pirate copies all over the place. Suddenly, by word-of-mouth ONLY, golfers started calling my office and DEMANDING to know where they could get a copy of this amazing "pirated" video.
So here we are, one year later... and I have been forced to re-examine my decision on Bobby's "wind damaged" tape.
Well, guess what? The wind is still distracting... but it's not so distracting you can't hear every important word Bobby says. No one who saw the "pirated" video complained at all — all they talked about was what they LEARNED from the tape. All they cared about were the secrets that changed their golf game so dramatically, nearly overnight.
So, I sat down and had a little heart-to-wallet talk with myself. Would I, myself, want to learn these secrets of the "Money Zone", even if I had to see a less-than-perfect video? Yes, I would. Would I, myself, want to pay full price for this tape? No, I would not. This tape would never "make it" with the general public, because people are used to seeing perfect products. The public wouldn't understand, and wouldn't see past the slight irritation of the wind.
But you, my friend, are not "the public". You're one of us, part of what I like to call my "extended family of golf nuts" here at OHP. You realize the secrets are what's important in these learning tapes... not the production values. Still... you won't pay good money for a damaged product, will you.
So here's the deal I've cooked up: This tape, if it were perfect, would be selling right now for $69 (plus shipping and handling)... and we would be selling a ton of them. (Every tape Bobby Schaeffer's done has
zoomed into best-seller status almost immediately... thousands and thousands of golfers worldwide gobble up everything he does.) But since this tape ISN'T perfect, I want to make you a very unique offer. I will send this tape to you only under these conditions:
1. You promise to "test run" these secrets for no longer than one hour during one of your practice sessions over the next season. (I want to prove to you how easy they are to learn.)
2. You pay exactly HALF the original price (just $37)... and let ME pay all the shipping and handling charges out of my own pocket.
3. You take six months — twice the "normal" 3-month guarantee period — to decide if these secrets are helping you or not. And...
4. You send the tape back to us (for a 100% refund) if you find the wind at all annoying... even if you agree the information Bobby reveals is everything I've said it is!
That means, essentially...
You Can Learn These Secrets- For FREE If You Decide!
Why am I being so over-the-top generous? Because, simply, I want your good will a lot more than I want your money. I'm not getting rich at this business anyway, you know — I created this company because I love golf, just like you. All I ever wanted was to have an excuse to discover these secrets of great golf for myself... and to share them with other golfers when I did. It's damned expensive to "convince" pros like Bobby to reveal the secrets that earned him professional fame, and shooting/stocking/mailing and advertising these tapes is a bottomless money-pit that nearly eats us up every year.
Still, at the end of the day, it's all worth it, somehow. When I get out on the golf course, all the grief is forgotten. And now that I know the secrets of really great golf, I enjoy the game more than ever before. I know you'll feel the same.
So here's what you need to do now: Simply call my office at 1-800-316-5871 (ask for dept. MZ-13) and tell whoever answers you want Bobby Schaeffer's "Money Zone" tape. We have your name on file, so you'll be sure to get this super-low bargain deal. (Sorry — we aren't going to sell any of these special tapes to anyone who isn't on our "hot list", like you. So you can't tell your friends.) You can use your credit card — it's just $37 total (I'm paying the shipping and handling myself for you), you get the full 6-month "Rip Us Off If You Like" No-Risk Guarantee (twice as long as our "normal" guarantee), and your tape will be rushed to you the day we get your call. Or, if you prefer to pay by check or money order (payable to OHP), just fill out the enclosed Priority Order Coupon and mail it with your payment in the postage-paid envelope. We'll ship your tape the same day we receive your mail.
And that's all there is to it. I figure I can just about cover my expenses here, even with me paying all the shipping and handling. That's okay — what's really important is that you get to see this "mystery" tape that was almost buried forever in a corner of our warehouse, and lost completely. It's just amazing that word of it got out... and even more amazing that I'm actually offering it to you a year later.
But it's all worth it... as you'll soon see. You risk nothing by seeing what the fuss is for yourself. Your game will never be the same — that I guarantee. Once you see how to play in the "Money Zone", strokes will drop off your handicap faster than you can count. And really... isn't that what keeps you coming back for more when you play golf?
Call right now. We are not going to "remake" this tape — this is all there is. I also doubt we will make any more attempts to sell it to anyone... I've only sent this letter to those few golfers who I know will want to
pounce on this information. You'll never see this appear in any of the magazines, or on television. This is it, friend. This is your opportunity. And it's a good one, too.
Sincerely,
[signature: Dr. Michael O'Leary]
Dr. Michael O'Leary
P.S. One more thing... I almost forgot. Just to make this deal a little "sweeter" for you, I am also sending you a copy of Bobby's "Secret Notebook". When I discovered Bobby had kept a practice log for years when he was perfecting all his secrets, I immediately "stole" the notes from him and had them typed up and bound. If you've ever wondered what goes through a professional golfers mind when he's practicing and perfecting his game, you'll be blown away by what Bobby reveals here. It's an amateur's dream — the honest "inside" tips and tricks and techniques and secrets that make the pro game so exciting. Especially when you start incorporating these secrets into your own game, and start moving up level after level... until your buddies are afraid to play with you anymore.
I had 100 of these notebooks printed up, and put one aside for you, because I knew you'd be one of the first to call. If you don't call, though, I'll take your name off it and give it to someone else. Tell you what — I'll wait a week before taking your name off the notebook, all right? That's fair. Call within a week, and the notebook is yours to keep, even if you send the tape back for a complete refund. Yeah, that's a fair deal. So call right now, okay? You don't risk a dime giving this tape a "look-see", and you get to keep the notebook regardless. Don't miss out. Thanks.
P.P.S. By the way... here's what guys are saying about this tape:
"After just 15 minutes of practice — about 30 range balls — I was hitting my pitches with unbelieveable accuracy. Then I went out and shot a legitimate 76 — 8 strokes better than my previous best game! Thanks, Bobby." Vincent Jokisch, Waverly, IL
"Wow! Though the tape is a little frustrating with the noise problem, I am blown away by what I learned. I immediately eliminated almost a stroke a hole in my next outings!" Evan W. Bloomfield, regional sales coordinator
"Watching the 'Money Zone' has given me amazing confidence. I've shaved 7 strokes off my game in just the last month alone." Patrick Donovan, Southern California
"This is my third video I've gotten of Bobby's stuff. And, yeah, the wind sounds are a bit irritating, but who cares? This information is gold. My local course has 13 elevated greens, and now that I know how to use my wedges, I'm starting to par and birdie them. Thanks again, Bobby." Russell Harris, Riverside, CA
"My last round was unbelieveable — using Bobby's secrets, I am now placing wedge shots around the pin all day long. It's fun to have a birdie opportunity from ten feet out, that's for sure. This is the most important golf info I've ever come across." Dave Jameson, Fresno, CA
Here is a great example of a "lipstick" letter.
The reference is to the old comedy routine of coming home with lipstick on your collar -- an obviously dire situation that would crush a normal man. But a top-notch salesman should be able to talk his way out of anything. Clients come to me for a "lipstick fix" whenever they really screw up.
My approach is simple: Admit the screw up -- in a clever, self-deprecating way that reveals your lovable human frailty -- and use it as an opportunity to offer a great new deal. The big secret in copywriting is that most people appreciate honesty (and a good story) so much, they will forgive almost anything... if you give them a plausible reason. Especially if that reason involves a better deal than everyone else gets.
In this letter, the label on the videos were botched by the printer. Now, production values do not have to be high in direct response, because you are not selling the product from a shelf in a store. The buyer is not impressed with the label or cover -- he's won over by copy. He never even sees the product until he's ordered and paid for it and it arrives in the mail.
Still, the screw up was there. The client could have just ignored it, and gutted out the expected bump in returns. Or... he could use the problem as a way to offer such a great bargain deal, that the increased sales would make up for the drastic drop in price.
Worked like a charm. And what started out as a disaster became a huge profit-maker.
I've used this technique a lot. The second "lipstick" letter I've included here concerns an instructional video ("The Money Zone") which was shot outside... and the noise from the wind made the tape almost inaudible. That product sat on the shelf for nearly two years, never marketed... until I learned about it, and wrote a letter explaining the problem... and offering a bargain. I suspected that a lot of golfers don't care at all about the quality of a training tape... as long as the secrets revealed really deliver. This one did. In fact, the "wind tape" became one of the biggest sellers of the year.
With information products, it is the information that counts. If Marilyn Monroe in her prime slipped you her private phone number, you wouldn't care if it was scrawled with a crayon on a wet bar napkin, would you. It's the information that interests you, not the presentation. On the other hand... an annoying insurance salesman could offer you a gold-plated business card, the finest design you've ever seen... and it would not make the information on the card one tiny bit more important to you.
It's all about givng the customer what he wants. When production values are important -- say, if you were selling videos of a Hollywood release -- then keep them high. When production is unimportant, don't sweat over it. I've had many clients who specialize in "guerilla" videos and written products -- material shot with hand-held camcorders, and photocopied along with handwritten notes. These guerilla presentations offer an aura of being privy to smuggled info, or caught-on-the-fly news, and people love it. But only when the information actually delivers.
Always think like a salesman. There are few problems that cannot be fixed, few objections that cannot be overcome... if you put your mind to it. Even old, sick dogs can find a new home if you know where to look. Not everyone wants a new puppy.