“World Famous Street-Fighter Will Give You A FREE GUN”
Carlton's long-running self-defense promotion — mailed as a letter and run as a magazine ad for over seven years — offers a free military-replica training gun and dares you to have a friend point it at you and squeeze the trigger, to prove combat trainers Randy Wanner and Bob Taylor's bare-handed disarming videos work.
World Famous Street-Fighter Will Give You A FREE GUN...
Just To Prove He Can Take It Away From You Bare-Handed As Easy As Candy From A Baby!
Tuesday, 8:22am
From: Russ Horine CEO, TRS To: John Carlton Hot List No. 99999
Dear John:
I want to send you a free gun. (It is identical in CAD-imaged specs to the standard military-issue "Red style" training gun.)
There are 2 things I want you to do when you receive it:
(1) I want you to set the gun aside, and watch the four videos I will also send.
(2) Then, I want you to give the gun to the toughest, biggest and most coordinated friend you have... and ask him to:
Point The Gun At You And Squeeze The Trigger!
It is important that you choose someone who is larger than you. Preferably, he should also have some skill at fighting. A black belt karate master would be perfect.
Why am I asking you to do this? Because, I want to prove to you that what you see on these video tapes will allow you to instantly take that gun away (bare-handed) and put him down on the ground before he can move a muscle to squeeze the trigger! And once down, you will be able to keep him on the floor. You'll be in complete control.
As you will see in these tapes, you do not need strength, or special agility, or even previous skill in fighting. You will see how even a small man (5' 5", 140 pounds soaking wet) can easily disarm and take down a bodybuilder (6' 2", 240 pounds) trained in judo!
It's an astonishing fact to learn, but it is true nevertheless. What you are about to learn are the identical "Disarm and Disable" tactics used by elite U.S. military personnel, big city SWAT teams, and high-profile security enforcement...
Which Have Been Kept Secret From Civilians (Like You) For Almost 20 Years!
Now, let me tell you about this gun. It is a detailed and exact replica of the "Red style" guns used by the military for training. It was designed and hand casted so that all the tolerances are identical. It has the feel, heft and balance of an authentic high-powered automatic pistol, yet is crafted from special solid polymers so it can be used for real-life training.
This gun would fool an expert who picked it up blindfolded — only the solid bore and the color (yellow) give it away as a training weapon. (The color is used for two reasons: To avoid misunderstandings with people who do not realize it is a training gun, and to keep you from accidentally picking up a real gun to practice with.)
There is one important alteration to this training gun. The trigger guard has been strategically <!-- page 75 --> changed so it will not snap the finger off your training partner, as a normal trigger guard would. This alteration allows you to train without "pulling punches", and speeds up your learning curve dramatically.
Now, don't get the idea the "moves" you are about to learn are difficult, just because they have been held in secret by some of the most feared fighters in the world. The moves are simple and natural... yet utterly devastating when used against an armed attacker. You will be able to quickly take away your assailant's gun, and you will also learn:
- The most important (and toughest) decision you must make in any armed confrontation... and how to make it intelligently and morally (so you never have to second-guess yourself later!)
- *Why the incorrect disarming techniques will actually force your attacker to fire... whether he's decided to or not!*
- Why a man with a gun standing just 2 feet away from you is at a disadvantage... and how to use simple "leverage" to make him regret it forever!
- Why the correct way to "clear" a weapon increases your chances of not getting shot (first rule of bare-handed gun fighting) by 60%!
What's more, you'll also learn how to disarm an attacker who has a knife... along with:
- How to tell when your attacker is just "bluffing" with a knife... and when he's about to commit to stabbing you! (Crucial knowledge for making your best fight-ending move!)
- The single most important decision you must come to terms with in a knife fight!
- *How to protect your most vulnerable "targets" during a knife fight... and how to use these rapid-blood loss areas against your assailant to end the fight instantly!*
Plus, you'll learn the tactics of taking away a club or baseball bat from an attacker... and also:
- How to tell where the "sweet spot" of a club or baton is... where all the damaging power is located! (And how to avoid it!)
- Where the "safety" area of the club is: the 20% of any swing where the power of the club is wasted (and where your opportunity to end the fight lies)!
And, once you've disarmed your attacker and are facing him bare-handed... well, that's just child's play now. These tapes will show you:
- How to use the secret of your body's natural "fulcrums" to bring anyone to their knees... using only 12 pounds of pressure and a tiny "torque" of your wrist! (Once you understand the secret, even a fighter twice your size can be dropped in a blink... with no more exertion on your part than you'd use to open a tin can!)
- How to master the strongest grip you're capable of — no matter how "weak" you think you are!
- The devastating secrets of joint manipulation (the lazy man's method of effective fighting)!
- The 4 crucial moves you must make when being "held up" from behind! (Or being forced to kneel from behind... one of the more common assault techniques used by desperate criminals and hostage takers!)
[photo: Colonel Robert K. Brown, wearing a cap, aiming a pistol]
"The release of these tapes is unparalleled ...it may save your life." Colonel Robert K. Brown, USAR (Ret.) Founder and publisher of Soldier of Fortune Magazine.
PLUS — and this is my favorite part of the package — you get an entire video of street-fighting "Dirty Tricks"... the same sneaky moves used by professional soldiers and cops who can't afford to waste time fighting by the old "rules of the street". You'll learn:
- The 2 psychological responses all top warriors "surrender" <!-- page 76 --> to the instant a fight is at hand... that increases their chance of survival and victory by 400%!
- How to quickly "cancel out" any size or weight advantages your opponent has!
- The secrets of "Single Finger" takedowns... using moves that are indefensible even by a larger and more experienced opponent!
- How to use "pain enhancement" tech to convince your assailant to stay down until the cops arrive!
- *How just 6 pounds of pressure on a nerve can set you free from almost any hold!*
- How to break away from strong-arm choke holds!
- The natural "guides" on your attacker's body that automatically guarantee a correct strike!
- The 12 take-down tricks that are never taught in karate "schools"!
- How to avoid the horrible mistake most fighters make with groin kicks!
- How rookie fighters "telegraph" their moves... and not to do it yourself (and use your knowledge to gain advantages over your dumber attackers)!
- How to reverse the worst fighting position you could ever find yourself in!
- Your 5 best "first strikes" to end any fight instantly — a split second before it begins!
- The sneaky ways professional fighters use the element of surprise to turn around dangerous situations... even when they're the ones who've been "jumped" by an assailant unexpectedly!
- The simplest way to gain a "technical" advantage when you appear to be overmatched!
And more. A lot more, in fact. For example… How only 4-6 pounds of pressure can snap a shin-bone… How to "adjust" his attitude without doing obvious harm… A detailed "map" of anatomical targets (for example: where the thumb ends at the thigh is a crucial nerve point — reaction: numbing shock when kicked)… *And, the most decisive move you can make to end any fight instantly!*
As you can see, the secrets revealed in these amazing video tapes will give you a powerful new way of moving in the world, because…
You Will Never Again Walk Your Streets In Fear!
Are you having trouble believing all this? That's okay — I'm used to people being suspicious… at first. But the truth is, what you are about to learn is praised by professional soldiers, and law enforcement personnel all over the country. They all agree that this new system can be learned quickly and easily, and will work on the street under even the worst conditions imaginable.
Here is how we came to discover these "professional warrior" bare-handed fighting secrets: For a long time now, I have been connected to the "inside" of certain elite military and law enforcement circles. (Including the Navy SEALS and US Army DELTA soldiers — the most dangerous soldiers on the planet.) My goal is to help civilians like you to understand the super-effective fighting skills that have been developed. I want my family to feel as safe and protected as possible, and I'm sure you want the same for your loved ones.
Anyway, through certain inside "contacts" (which I am not going to tell you about) I was approached by two of the most respected professional combat trainers in the world: Randy Wanner is a feared martial arts expert who for years has been training federal and state law enforcement agencies in "street survival fighting tactics". (He was also the former Martial Arts editor for Soldier of Fortune magazine.) His name is well-known among the elite "warriors" of modern-day combat, and he has gone toe-to-toe with street fighters from all over the world to prove his techniques are superior to anything else out there.
Bob Taylor is considered one of the country's most experienced experts in close quarters combat. State, local and federal law enforcement agencies use him frequently for training. He is also a specialist in counter-terrorism for African, South American and Central American governments.
These two guys are in demand all over the world. Their clients include the U.S. military, big-city SWAT <!-- page 77 --> teams, international anti-terrorist squads and top security firms in 15 foreign countries. These clients hire Bob and Randy for just one thing:
Their Incredible Skill In Quickly Teaching Their Unique "Bare-Handed" Disarming and Disabling Techniques For Armed Attackers!
This new fighting system took over 20 years to develop. It was necessary because soldiers and officers who were supposed to be disarming their attackers were, instead, getting shot and disabled themselves!
Randy and Bob decided to find out what was wrong. They used their connections within the military establishment to get "training" bullets for their weapons. These bullets (called "Red Jets") are almost impossible for civilians to get. They are made of wax and polymer, yet are calibrated to fire from real weapons and can blow a hole in quarter-inch plywood from 15 feet. These training bullets were necessary for Bob and Randy's research, because…
They Used This Live Ammunition On Each Other To Develop Their New Disarming System!
Let me tell you — it takes some kind of guts to face a gun loaded with live ammo. Those wax bullets travel at over 400 feet per second... and even if they don't tear up your body like real bullets, these guys have the scars to prove getting hit with them isn't pretty. No one else in the world has ever done this kind of live-weapon research!
The first thing they found out, of course, was that 99% of the disarming tactics being used by soldiers and cops (and still being taught by smug karate masters who have never had to face a loaded gun in person) DO NOT WORK!
This has to stop. It's irresponsible. It's stupid — especially when Randy and Bob have, after 20 years of tough research, come up with simple and easy-to-learn ways that do work!
Their discoveries have revolutionized the way modern professional warriors approach armed attackers — already, there are cops who are on record saying these new skills have saved their lives in the street!
Why do you — as a civilian — need these skills? Are you kidding? The whole world has gone psycho. The odds that you will be faced by an armed attacker — without a weapon of your own to rely on — are getting worse every day. This kind of advanced knowledge (even if it is easy to learn) isn't a luxury for American men anymore. The facts are staggering:
- M.I.T. (the famous university) did a study uncovering the fact that 5 of every 6 twelve-year-old kids are going to be the victim of a violent crime in their lives! That's almost everybody, sooner or later!
- Jean O'Neil (of the Nat. Crime Prevention Council) says that victims who are forced into an attacker's car rarely walk away alive!
- And every kind of horrible crime is becoming more and more common — you are no longer safe in your home, in your car, in a restaurant, or on the street surrounded by other people!
What's more, new studies show that women who fight back are less likely to be raped. And that learning some form of self-defense is your best bet against a criminal population who is prepared to use force and violence on a whim.
But there's a BIG problem here. The way most Americans are going about getting prepared to defend themselves is simply...
Not Going To Work!
Here are the facts, my friend: Most martial art studios are run by people who have never been in a real fight before in their lives... and you will probably be trained (in a huge class) by people who have been prematurely promoted to "black belt" just to handle the classes! These "store front" studios operate exactly like health spas — they lure in large numbers of people, and get the money up front. It's a business.
And the garbage being sold to women offers only the pale illusion of self-defense: Tear gas, stun guns and the fancy alarm sirens people are "arming" themselves with are worthless in most cases of attack.
In reality, you have only two choices: Remain a vulnerable "potential victim" who trusts that God will protect you... or learn the RIGHT way to defend yourself.
It's not hard to do. In fact, it's relatively simple...
Once You Understand The "Inside" Secrets!
Well, there's a "hitch". You see, the only way to even get any personal training from Bob or Randy was to get into their heavily-monitored seminars. But to get in, you need 2 forms of official credentials and licenses (plus about $850 for the full board of instruction). Only professionals — elite soldiers, police SWAT teams, high-profile security agents — have been allowed to learn this life-saving stuff…
Until Now!
Why now? Because, after about a year of intense negotiation, we convinced Bob and Randy to go into a video studio and — taking as long as they needed — produce the first video package ever of their most trustworthy techniques for facing an armed attacker bare-handed.
And they did just that. After weeks of filming and editing, they created the only package in existence for people (like you) outside the world of professional warriors. Yet they pulled no punches in presenting their new fighting system! What you get here is all their best techniques, best advice, and best training methods!
Here's what you get in this amazing, just-released video package:
- ⇒ 4 full-length videos (almost 5 solid hours) — teaching you all the advanced combat techniques for instantly disarming and disabling (bare-handed) any assailant coming at you with a gun, club or knife (the most common weapons you'll see on the streets)!
- ⇒ Included is the famous "Dirty Tricks" video of Bob and Randy's favorite moves — really sneaky ways to manipulate and "put down" any attacker before he knows what happened... and keep him down until help arrives or you decide an "alternative" course of action! Even trained street fighters twice your size will go down fast — and stay down — with these astonishing fighting secrets!
- ⇒ Plus, you get your specially-made "replica" gun... yours FREE just for ordering the video tapes.
The techniques you will discover on these tapes are the identical ones taught to elite soldiers, SWAT team cops and high-security personnel...
With One Important Difference!
In these videos, you get the incredible advantage of seeing everything via 3 separate cameras (mounted stage left, right, and overhead)... so you get multi-angles and slow-motion repetitions of each and every move! This means you get an increased understanding... and you'll follow a faster "learning curve" than even the professionals get during a seminar!
This is no Hollywood B.S.... these are real techniques used by cops and soldiers! And make no mistake — this stuff should only be used when you are faced with what the professionals call "Condition Red": The point where you have absolutely decided that your assailant has already made the choice to harm you.. and you must act to save your life!
That's what this tape package is all about. You, ultimately, have to take responsibility for yourself, and for your actions. We can't do that for you. Neither can we guarantee that what you learn here will make you invulnerable to harm — that would be a stupid claim, and you would be a fool to believe it. No, what you have here is an OPTION. You are giving yourself one more (powerful) choice in this crazed, dangerous world — the choice to not be a vulnerable victim who has no idea what to do... even though you know that certain harm is imminent!
I don't rob people. I don't like to hurt anyone, and I don't like to see other people get hurt. It sickens me that the criminal element has taken over our streets, and is invading homes with impunity. That sucks — and I, for one, am damned glad to have tools like these to take back my little piece of the world.
And I believe you feel the same way.
That's why I want you to see these tapes for yourself. Right now.
Here's the deal: All you need to do is call my office at 1-800-899-8153 and ask for Dept. FC-47 (that's a toll-FREE call and won't cost you a cent) and tell the person who answers that you want the "Fighting Chance" video package... along with your free replica gun. Have your credit card ready. Or, if you prefer to pay by check or money order, simply fill out the "Priority Order Form" below and mail it with your payment to: TRS, 606 E. Acequia Ave., Dept. FC-47, Visalia, CA 93292
The cost of this incredible package is just $97 — that includes everything and you have a…
Full 3 Month Risk-Free Money-Back Guarantee!
If you aren't satisfied with this package — for any reason at all — just send it back and I will rush your refund back by return mail. I trust your judgment here.
And, you get to KEEP the gun, even if you decide to return the videos! Consider it a gift, just for giving these astonishing tapes a "trial run".
But you do need to hurry! Even though we have many allies in the military and law enforcement "brotherhood" who support our attempts to "de-victimize" civilians, you should know there are many others who are scared to death with the idea of giving these secrets away. We have already been "stopped" by the U.S. Navy for offering another product… and the truth is, there are no guarantees this product won't be "stopped" also.
If that happens, you won't be able to get this information at any cost, anywhere. So, you see, it's very important that you order now, while you have this letter in your hands... and don't risk having these tapes withheld from you!
Sincerely,
[signature: Dr. R.L. Horine]
Dr. R.L. Horine
P.S. One last thing — it's important. Please read the following "testimonials" now.
Here's What Professional Military and Law Enforcement People Are Saying...
"In my 50 years of military combat experience no one has done the hands-on research of being unarmed against a live weapon… until now! Study and master this tape. It will save your life." — Major General John K. Singlaub, USA (Ret.)
"...The joint breaking techniques on this tape alone are perhaps the most powerful fighting tools you could have on your side." -- Phillip Morrison, demolitions/anti-terrorist/crowd control expert, Director of Uniformed K-9 division.
"These guys have 'broken the code' on making these frighteningly-effective skills very simple to learn and easy to use under adverse conditions in the street." -- Jim Stalnaker, 26 years with the San Bernardino Sheriff's Department, (homicide, SWAT team leader), now teaching advanced "high risk" skills to U.S. military, federal, state and local agencies.
"I can testify to the saving of two officers whose lives were saved because of (Randy and Bob's disarmament techniques)." -- Bog Dugan, President, Executive Security International, LTD. (Aspen, CO.)
"The knowledge in these four videos could save your life." -- Neil C. Livingstone, author and expert on terrorism and national security.
"…Without a doubt this is the most viable and practical system of weapons disarmament in existence." — Colonel Fred Caristo, USA (Ret.)
"…It is my opinion that every active-duty law enforcement officer should have access to this video series. These videos will save lives!" -- Dave Chatellier, CEO of "A Place To Shoot", 20 years active military service, 13 years Civilian Special Operational Services.
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of "in your face" muscle writing -- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger.
It's not a "nice" ad. You will not be the same person after reading it. It will open all sorts of doors in your brain you never suspected were even there.
The gun in question is a training tool, not an actual weapon. Military people recognize the specs -- all the tolerances are identical, right down to the feel, heft and balance of a real automatic pistol. You train with it to learn how to disarm an assailant.
My clients thought long and hard about this product... and were moved to market it when several respected retired military brass insisted the information was not just worthwhile, but necessary. Too many idiots with no actual combat experience were casually teaching people in store-front dojos disarming tactics that would get them killed. The info offered in this ad was not new training -- this was setting the record straight on bad training that was already all over the country.
Like most writers, I am a First Amendment nut. There are many democracies on the planet... but what sets the United States apart from everyone else is our right of free speech and a free press. A lot of people don't think information like this should be made public. A lot of good people sincerely believe that if everyone agreed to not own a gun, and to never introduce violence to get what they want... well, it might be a much better world.
And information like this freaks them out.
I was a young idealist once. In college, I felt estranged from my own culture. I'd grown up believing we always had been and always would be at war. In the third grade -- during the Cuban missile crisis -- I was taught to hide under my desk when the Ruskies dropped the Big One on us. (Not "if" they nuked us, but "when".) Kids I knew started arriving home in body bags from Viet Nam while I was still in high school. Everyone served in my family -- my father's first experience with deep snow occurred in Belgium as he dug a foxhole during the Battle of the Bulge in WWII. My brother served in West Germany during the Cold War.
Like everyone else in my working class town, I expected to be drafted and sent to Southeast Asia.
It didn't happen. Through a series of administrative quirks, I never got the call. At eighteen, I was ready to join up anyway. My father asked me to wait, and give college a try. No one in my family had ever made it past a few classes in junior college. In the first school I attended, I hung out with veterans slacking on the GI plan. I was sure I was going to be a soldier, too, right up until the day Nixon ended the draft in 1973.
But I would only go kicking and screaming. My idealism had been allowed to fester out of control when I entered the university. I was angry that the world was not the way it "should" be... and no one in academia offered me another view. I was offended that war seemed to be as constant as the planned conflicts in George Orwell's novel "1984". I dropped out of society for a time, part of the new Lost Generation. I had never expected to live to be 25... and when that birthday came and went, I was one lost puppy.
For my entire life to that point, everyone I knew was resigned to the idea the planet was doomed to go up in an apocalyptic fireball.
Then, suddenly, it's the mid-seventies, the war is over, Jimmy Carter gets elected and everybody's boogying to disco music without a care in the world. Things can change on a dime, and nobody gets advance notice.
Why am I telling you all this? Because I think it's a crime to let a young person's idealism go unchallenged. We need idealists, the same as we need the right wing and the left wing in this country to keep each other in check. People can lose sight of ways to make the world better, just as they can lose sight of what is practical.
But there's a point where idealism gets ridiculous.
Like it or not... in this world, you need to know how to defend yourself. Even Renaissance men learned to handle a sword along with their studies of science and philosophy. Having a smart mouth and an attitude is not good self-defense. Learning a few practical skills will change your life. My clients here are on a mission to make America stronger.
I learned combat handgun skills under the direct tutelage of a DELTA special operations officer -- who forced me to clear houses and do combat reloads under stress, at night, using live ammunition. People got shot. I learned a few hand-to-hand tricks from a Navy SEAL, who almost crippled me during training. I spent a week in a remote Michigan "safe house" in the dead of winter learning streetfighting techniques from one of the most dangerous men in America.
And I'm proud of these skills. They mean something to me. Learning them has altered the way I move through the world. I'm no expert, by any stretch, and I don't look for trouble. But what I have learned has convinced me, beyond a shadow of a doubt, that these skills do not make the world more dangerous -- instead, they help people become more confident, and less likely to engage in senseless violence. A lot of trouble comes from feelings of powerlessness, and people lash out.
The discipline of martial arts can calm you down.
I am convinced it is NOT practical to go through life without a clue how to defend yourself or your loved ones. If I ran the world, I would insist that self-defense be taught right along with the 3 R's in every class, for both the boys and the girls.
I know people whose world-view has been shaped by getting the crap consistently beat out of them by punks in school. They never learned even the basics of self-defense. I've met men who walk around in a complete "white zone" daze, oblivious of the dangers in the street. And women who stubbornly ignore the reality of their vulnerability. (These are the people who are shocked speechless when crime touches them. It's not supposed to happen to you. It's not the way the world should be.)
I also know what kind of people respond to these ads. The client offered a "bootcamp" to their customers a few years ago -- where they could train with experts in weapons and bare-handed combat for a long weekend.
Who do you think came?
It wasn't the ragged crowd of brawlers and bikers you might expect. Instead, this civilian bootcamp was overflowing with bankers, dentists, lawyers, vice presidents of major corporations, small business owners, and representatives from every strata of mainstream America. These were not paranoid gun nuts or military fetishists. Normal people craved this information, and were relieved to finally get some useful instruction from teachers with real-life combat experience.
Keep that in mind as you read this and other ads for self-defense in this collection. The market is well-read, educated, sensible people... who want to learn practical skills that will enhance their life. Variations of these ads have run in big-city newspapers, Investors Business Daily, Men's Journal, even on television. Next time you're visiting your neighbors, check their video collection. And don't be surprised if you see one of these tapes sitting there.