The “Piss Everyone Off... And Then Apologize” Letter

John Carlton And Family Seriously Injured In Vicious Attack By Gang Members!

Date: April 21, 1995 From: Dr. Russell Horine President, TRS To: Mr. John Carlton 316 California Avenue #114 Reno, NV 89509

Dear John,

Please take a moment to read the above headline. Don't laugh — a headline like this really could appear in your local newspaper. It happens every day.

The truth is, no matter how skilled at self-defense you are... no matter how many belts in karate or kung-fu you've earned... and no matter how many fights you've won in the street or in the ring over the years...

You Are Not Prepared For The Extreme Violence Of The "New" Criminals Out There!

Forget about how amazing all those computers and new cars and space shuttles are — when it comes to the horror and bloodshed at the street-level of our society, we've gone back to the Stone Age. There are barely a handful of men in the entire world who know how to win a fight in today's streets... and if you care at all about learning the secrets they have to share, this will be the most important letter you ever read.

Only a very small group of people, besides yourself, are ever going to see this letter. In our organization, it's been labeled Top Secret — and if you're reading this, you are on the "short list" of some very special and highly-qualified people.

Let me tell you what this is all about.

I had a chat with a man connected with the FBI last week that chilled my blood. He said a lot of top-level agents wanted the new reports about street criminals — the kind of slime you're likely to meet in a restaurant parking lot, prowling around your bedroom at night, or maybe face-to-face in broad daylight in the middle of town — sealed and kept from the public (you and me)... because if details of the methods these new criminals use ever got out...

It Would Cause A Major Panic Among Civilians!

I don't agree that this stuff should be kept a secret... even though it scares the hell out of my friends and family to hear about it. Do you know what a "thrill kill" is? That's official terminology for when gangs go into a killing spree at random, just to see the look on their victim's face. They especially delight in terrorizing young families, before offing them all in cold blood. The world hasn't seen violence like this since the Middle Ages.

A good friend of mine was jumped outside his gym (he's not a small guy) and beaten senseless by three strangers. They didn't rob him, didn't say a word (except to laugh). They just snuck up and almost pounded the life out of him for fifteen minutes. For no reason at all.

And it's not just civilians who are getting hurt. I know of two experienced street fighters who used to frequent a bus station in Los Angeles where you could challenge other fighters and "street test" your skills. These two guys have long military histories and love to mix it up... but they can't go to Los Angeles anymore. The old "art" of street-fighting has been completely replaced by no-rules gang fighting — ten guys against one, and if the victim dies, so much the better. They all carry blood-stained weapons. They enjoy inflicting pain. They don't care about you, and they don't care about your loved ones. Worse yet, they don't even care about themselves. Their lives have no future tense.

Even a few years ago, there was a "code of honor" among street fighters.

That's all history now.

I think it was the head of U.S. Crime Statistics who said in the Wall Street Journal last month that the new crop of young criminals (ages 16 to 24) are more vicious, more ready to kill for no reason, and more ruthless than any other generation in America's history. These jerks are something like ten times more likely to kill during a simple robbery than older crooks. And, a very high percentage of them are misusing steroids, which makes them completely immune to fear and pain. There's no way to frighten them to avoid a fight. Your only real choice is to run or injure.

So What's This Got To Do With You?

Maybe you think you know a little about defending yourself. Maybe you're a big, bad, mean mother and you haven't had anyone look cross-eyed at you for a long time.

Well, maybe. But let me tell you something:

Bigger, Badder And Meaner Men Than You Are Being Sent To The Hospital And The Graveyard Every Day... Because They Aren't Prepared For Today's Extreme And Unexpected Violence!

As of right now, the next time you leave the safety of your house you are facing serious bad news... *unless you understand the secrets of defeating sudden, extreme violence!* This is not hype. There are no rules out there <!-- page 46 --> anymore. No more fair fights. No room for you to screw up when the chips are down. You make a mistake in a fight in today's streets, friend...

And You Are Dead!

These secrets I'm talking about are almost laughably easy to master... once you learn what they are. Not one street fighter in a thousand even has a clue these secrets exist, despite the mega-violence out there that makes them crucial to survival. You can well imagine the advantage that gives you: Just knowing these secrets will put you in an entirely new catagory of fighter, no matter what your previous experience is...

Mastering Them Can Make You Virtually Undefeatable In Face-To-Face Combat!

What are these secrets? There's only one man I know of who can tell you — and that's Paul Vunak, the famous street fighter the Navy SEALS hired for in-depth, advance hand-to-hand combat training when they were desperate to regain their status as the most dangerous soldiers on the planet. Paul is a vicious yet disciplined street-fighting "artist" who is so good and so advanced, the Navy, the FBI, big-city police SWAT units and hundreds of serious professional fighters worldwide seek him out for training. Paul is without question among the top hand-to-hand fighters on the planet — and "insiders" know he is the man responsible for picking up the mastery of "perfect fighting skills" where the legendary Bruce Lee ("Enter The Dragon") left off. These skills are often called "Jeet Kune Do" — and Paul Vunak is almost alone in knowing how to teach these techniques from a master's level.

But even a professional like Paul now understands there must be a NEW LEVEL of self-defense skills for civilians like you and me — people who are at-risk on the streets every day. A whole new set of advanced skills that can instantly cancel-out the ultra-violence of street crime today.

To the few fighters who understand these "upper level" fighting secrets, they are everything. Knowing them is the difference between walking in cold fear... and having the absolute confidence you can quickly "injure to degree" anyone who messes with you or your loved ones — even if they are armed with a knife, club or other hand-held weapon!

That means you choose how bad off your attacker will be when the fight is over (usually within a few seconds). For you, it also means:

• Having better intuition than the meanest "street rat" out there... so you can actually smell trouble before it happens (just like a "geiger counter" picks up even a trace of atomic radiation)...

• Being able to release at will the Stone Age monster that lives deep inside every man's soul... and meet any attack with devastating "over the top" counter-violence that cannot be defended against...

• And knowing how to instantly crush your opponent's energy level and desire to fight... cancel out any hand-held weapons he has with a <!-- page 47 --> single move... and move with blinding "cat-like" swiftness to take him down, without letting him lay a single finger on you!

No one is more serious than Paul about helping average men like you and me master the skills of surviving and winning in today's mean streets. That's why he has — at extreme expense and trouble — arranged for you to see a very special set of new video tapes...

Tapes That No One Outside Of This Special List Will Ever See!

For a solid week, Paul sweated in front of the cameras. At the end of the shoot, I realized we had something that has never been offered to civilians before. This was no mere "workshop". No. What we captured on tape was Paul Vunak teaching his most amazing secrets, performing at "concert pitch" — with an intensity and attention to detail that actually astonished the people watching.

You Have Never Seen Or Experienced Training At This Level Before!

In these two hour-long videos, Paul goes way beyond what he has taught soldiers, cops and government agents — revealing fighting secrets that, until now, you could have only found by paying thousands of dollars for personal instruction (if you passed Paul's rigorous test for attendance)!

I have to admit something — parts of this video set (especially the second tape) reveal secrets so brutally effective...

I Actually Considered Censoring Them Out!

But I didn't — that would be a mistake. You deserve to see this stuff, to learn it for your own protection! I don't believe civilians should be punished by having tools withheld that can help them survive when attacked. I don't want my family put at risk, and I'm sure you don't want yours threatened unnecessarily either.

You can't call the cops for protection anymore. You can't hide, and you can't wear a suit of armor when you go out.

But you CAN "arm" yourself with the advanced knowledge that Paul has painstakingly prepared here for you. Secrets that go far beyond anything you've ever learned about serious fighting. Secrets that can give you the confidence to face intruding danger and know you have the best shot of anyone on the planet for winning!

Here's just a "taste" of what is on your special video set:

• How to "bee line" straight for the most vulnerable part of your opponent... so you really can end 90% of potential fights with a single move that cannot be defended against!

• Why the reality of mega-violent street fighting is completely different than anything you ever imagined or saw on television... and how to use your knowledge of what really happens in a fight to "cheat" in ways your opponent can never guess!

• How to quickly force any violent attacker (even someone twice your size) into complete and utter submission... and have him begging for mercy!

• Who the "Vicious Top 10%" of street fighters are, and how to train for the simple skills that will cancel out their most-developed skills!

• The 8 most brutal and devastating — yet utterly simple to master — "human appendage" tools any fighter could hope for! (And the secret way to "combo" yourself into a machine-like force that cannot be stopped.)

• The one basic secret of winning street fights that almost no street fighter knows about! (It doesn't matter how big, mean or skilled your opponent is... or how small you are — women and kids master this secret with equal ease!)

• How to easily pull off "instant takedown" arm wrenches! (Very advanced stuff!)

• The single most devastating "take the fight out of him" move you can use! (You'll pull the plug on his emotions so he actually becomes clinically depressed and unable to fuction normally!)

• How to spot the 90% of fighters who are trained to focus on a single "reference point"... and how to instantly collapse his narrow training right back in on him!

• How to defeat your opponent with a few economical moves... without getting touched yourself! (Only the most advanced fighters know how to move so they can strike and not get hit themselves... even the toughest hate to get "tapped".)

But That's Not All!

You also get a specific "map" of the best "nerual response" targets to hit, and what to expect from him once "tapped" (this is more "advanced" knowledge that most fighters ever learn)... How to use basic "submission holds" to keep him down and under control with minimum injury (there are times you don't want to injure at all)... And how to use basic ground fighting techniques in case you are surprised or in a very tight area that causes you both to fall (these moves are completetly baffling to your opponent, yet give you excellent ways to end the fight in seconds even if you're on the bottom)!

Even better, Paul reveals the secrets of fighting against an armed attacker. This stuff will really separate you from the "wanna be" fighters out there. You'll learn:

• Every "street" weapon that is ever available in a fight, and the only correct way to use them to end the brawl immediatley!

• The astonishing secret called "Defanging The Snake" that will place you above all but the most-skilled 1% of street fighters out there! (Actually, less than that — not one street fighter in a thousand knows this secret... and that gives you a 1000-to-1 advantage when coming up against an armed assailant!)

• How to "blur-out" a weapon used against you so you can easily focus on <!-- page 49 --> the target you want... without getting "stung"!

• Why the stupid "standard" martial art advice about knife fighting will get you seriously injured (and lose the fight)... and the only true way to counter and win a knife attack!

• Why there can never be a "perfect weapon" in a street fight! (No matter what you are faced with, you can quickly take away the advantage of your armed attacker!)

• Why learning to block a weapon is a silly waste of your time and energy... even though most martial artists spend up to half their time practicing this nonsense! (There are incredibly better and more effective ways to conduct yourself against a blow... once you know the secrets!)

Plus, there is a jaw-dropping section at the end of tape 2 that will leave you breathless: a complete Master's Level training program for sparring with weapons! The skills available to you (in such a short time) are simply awesome and devastating. And unknown in the "standard" world of fighting.

Paul's goal in creating this Advanced Level tape set comes from his conviction about helping average, non-professional fighters like you and me learn to beat street thugs senseless if they try to harm you or your loved ones. Paul is sincere in wanting to stop the ultra-violence that leaves so many good people hurt or dead.

And without doubt, Paul is the best man anywhere to do this job. He is respected by every "insider" in the "business" for his ability to dig out the animal inside you. We all have this beast in us, but we never learn to bring it out and tame it to be under our control... not without help. "Classic" karate arts just don't cut it — you already know that.

What Paul Shares With You Here Isn't "Art" — It's Just Fighting Secrets At A Level You Won't Believe Until You See It For Yourself!

And once you have this "beast" under control, you can do amazing things under pressure. You'll never suffer from confusion, or sweaty palms, or the "shakes" again. Listen to what these fighters have to say — men (and women) who are experienced in street fighting, and know the value of Paul's "advanced" teachings:

"I've got 6 black belts, but Paul Vunak was the man who made it all came together for me! Paul has an astonishing way of turbo-charging your natural abilities to the point that, against a traditional martial artist, you become an atom bomb compared to their pop-gun. What he teaches is so simple, it's hard to believe... yet I'm here to tell you he teaches the only true art of fighting." Paul Iwamoto, well-known bodyguard for Hollywood actors and politicans.

"There is no comparison between what standard martial arts teach and what Paul Vunak offers you. There is no nonsense at all to Paul's techniques— he shows you how to quickly become an awesome fighter, with more confidence and real ability than any other fighting system could offer." Pat Lachman, JKD instructor

"I've studied martial arts for 28 years, including a stint in Asia. Paul Vunak is absolutely the best teacher I've ever come across — his unusual teaching methods make these incredibly-effective techniques very easy to learn and apply, no matter what your previous experience is. And what he shows you puts all that classical martial art nonsense to shame. Paul has an exceptional ability to pull out the best natural fighting instincts of anyone he teaches." Lonnie Grant, Chicago businessman and muscian

"I was a bouncer in a bar that was more like a testosterone zoo; the experience started me looking for better fighting techniques because my 22 years of classical martial arts just didn't cut it in the real world. Paul's stuff is exactly what I've been searching for all my life — simple, easy, direct, and totally devastating." Bob Jones, editor of Ground Fighter Magazine

"What Paul teaches, especially at this level, is important (especially for women) because it's so easy and simple to learn, yet offers you more confidence and real fighting ability that any other training ever could." Diana Moscarda, British Columbia

"Paul immediately showed me how to be totally in control during any altercation — my emotions now have direction, and I have goals for every move I make in a fight. Seven years ago, I was hurt bad in a fight, and that started the search that ended with Paul's incredibly simple fighting system. This is absolutely the real thing!" Tim Lachman, Los Angeles

"Maybe you have to live in the bad part of the city, like I do, to appreciate how brutally-effective Paul's teachings are when it comes down to crunch time." Leigh Andrassy, Los Angeles

"I am totally blown away by Paul's videos! I can't believe real street self-defense like this is finally available to civilians! Thanks, Paul — I learned more in one hour from you than I did in a whole year in a studio downtown." Mike Dismuke, Escondido

"Probably the best-made video of this type I've ever seen!" Jerry Root, Lompoc

I Want You To See This Amazing Tape At MY RISK!

I am not going to ask you to trust me on this. I respect you too much for that.

Instead, I have arranged for a special copy of this 2-tape set to be rushed to you today (it's already prepared for you and in my office). Paul has PERSONALLY approved of this method: We want you to watch the tapes, at your leisure, and spend as much time with them as you like... for 90 days. At the end of those 90 days, you can either keep the tape, or send it back, in any condition, for any reason whatsoever. The choice is entirely yours.

If you do send it back, I will personally see that you are rushed back a complete refund of your money. You aren't risking a penny this way — Paul's stuff has to live up to your expectations, or you get all your money back. Period.

That's more than fair, and it's the way I wish people would treat me. It's the best "guarantee of satisfaction" you could ever ask for. You don't have to trust me at all — I have to trust you! And I do.

There Is One Small "Catch" To This Offer, However...

It's small, but important. We went to great expense making these tapes, and even more by putting aside a set just for you. Our tiny office isn't "geared" for the mess this has created... so I need to put a strict limit on the time we will hold this set of special videos aside for you.

Therefore, you must place your order within 11 days of receiving this letter. That's not a lot of time, I know — to be safe, you should call (or write) right now, while you still have the letter in your hands.

Here's what you need to do immediately: Call my office, toll-free, at 1-800-899-8153, and tell whoever answers that you are on Paul's special list <!-- page 51 --> and want to order the "DEV" tapes. That stands for "Defeating Extreme Violence". "DEV-01" is the "code" we're using on this particular project. You can use your credit card — the price for the set is $97, plus $4.50 for shipping and handling. Remember, you don't risk a penny by ordering now.

If you prefer, you can fill out the enclosed "Priority Order Coupon" and mail it with your check or money order. Do it today so you don't miss the deadline.

That's all there is to it. Because we know you, we will rush your tape set to you by return mail the moment we get your order (no waiting).

Are these advanced fighting secrets worth it? Only you can decide that. The money is inconsequential — cops, soldiers, federal agents and other professional fighters pay Paul outrageously expensive fees for the same personal instruction you will get on this tape, plus the expenses of going to his training studio. What you pay here is a tiny fraction of what these other people must pay out for Paul's instruction... and the way Paul put this tape together, you get complete control of your own "learning curve". Even soldiers and cops don't get this kind of specialized trainging method — you can rewind, slow it down, and study it at your own pace, in your own sweet time, until you get it down. No pressure. Complete privacy.

More importantly, you have to remember that you even KNOW about this tape set ONLY because you are on our special list. No one else will receive this letter. No one outside that list will even know this tape exists.

You're in a unique situation, but you must act right now to take advantage of it. I hope you do. I also hope you never have to use what you learn.

But if you do get attacked, I hope you took the time to see this important tape.

Sincerely,

[signature: Dr. Russell Horine]

Dr. Russell Horine

P.S. Please don't forget — you only have 11 days to order, and we've gone to great trouble to make sure you get yours immediately, without any risk at all. Call 1-800-899-8153, and use the "code" I gave you in the letter.

[order coupon with dashed border:]

For Fastest Service, Please Call 1-800-899-8153

(Be sure to give the operator your special code: "DEV-01"!)

☐ YES! I am absolutely ready to learn these advanced combat secrets of the most vicious fighters on the planet! I understand that Paul Vunak has created the most astonishing "how to" videotape set ever on meta-advanced hand-to-hand fighting techniques... using the same teaching methods he uses in his outrageously-expensive personal training sessions given for soldiers, cops and other professional fighters. I understand I get the most generous 100% risk free guarantee of satisfaction anyone could ask for: I can examine my personal set of Paul's tapes at my leisure for 3 entire months -- and if I'm not happy with it, for any reason or for no reason at all, I can return the tapes within that time for a complete refund of my purchase price. That's more than fair, and this amazing "advanced-secrets" tape is an enormous bargain at just $97 (plus $4.50 shipping and handling -- total: $101.50). Therefore, here is my order:

☐ I prefer to pay by credit card. Please charge my: ☐ Visa ☐ MasterCard ☐ American Express ☐ Discover Card #: ________________________________ Expires: ______________ Signature ________________________________

☐ Enclosed is my check (payable to TRS) for $101.50. Please rush my "Street Safe II" video package to: Name: ________________________________ Address: ________________________________ City: ______________ ST: ____ Zip: __________

Threat Response Solutions • 2945 S. Mooney Blvd. Dept. DEV-01 • Visalia, CA 93277

CA & VA residents add appropriate sales tax. Rush shipping available for additional charges of $10 for "2-Day" shipping and $15 for "Overnight" shipping. Foreign orders may require additional shipping. Please call (209) 732-5378 for more information.

---

An Important Message From Bob Pierce To [personalized name]

To: [personalized name] [address] [city, state, zip]

From: Bob Pierce Vice President, TRS

Dear [personalized name],

I want to do something I've never done before in my capacity as vice president of TRS:

I Want To Ask You To Accept My Honest And Very Heartfelt Personal Apology!

I made a very serious mistake in judgment. Recently, you received a personal letter from me with the headline:

[personalized name] And Family Seriously Injured By Gang Members!

Following that headline was, I feel, an extremely urgent message about Paul Vunak (who, you already know, is perhaps the most respected teacher of self-defense and family-defense techniques on the planet). I used that headline, with your name in it, in my letter to you because I wanted very badly to get your attention -- the information that Paul Vunak may be the most critical you get this year. (You were the only one to get that particular headline, by the way -- everyone else had their own name in the headline for the letter they received.)

I now know, after hearing from many good people and friends, that I probably went overboard in my enthusiasm to get your attention... and the headlines many people received using their names caused some hurt feelings and anger.

I take full responsibility for this mistake (and in a moment I want to explain how I intend to make it up to you out of my own pocket). I just didn't realize the full impact seeing your own name in such a headline would have until...I saw my own name there in the "test" letter that came to my home during the mail campaign! It's not fun to be jarred into imagining your family attacked, even if it's just an essentially-innocent (and fictional) "attention-getting" device on a letter.

My reasons behind using this headline attention-getting device were, however, good. You see, about five months ago a very good friend of mine was attacked by two punks who beat him senseless in a parking lot just for the thrill of it. My friend was a good man, a caring father, active in his church, very gentle and non-aggressive. He never paid much attention to what Paul Vunak or other self-defense experts had to say, because...

He Always thought "It'll Never Happen To Me!"

But it did happen. He was but in the hospital for weeks -- and yet he was thankful the attack happened when he was alone... because it would have been worse if his family had also been put in danger!

That attack got to me. I almost felt guilty for not "forcing" my friend earlier to learn some of the incredibly simple self-defense tactics my company offers. There would have been a very different outcome of his attack if he had... and those two punks likely would have been doing the recuperation time in the hospital instead of my friend.

So I vowed to try to "touch a nerve" the next time I sent letters to you and every one else on my "special list" of the people I care about.

If I had to "Shock You" Into Reading About Paul Vunak's Ultra-Advanced (Yet Simple) Self-Defense Techniques, Then That's What I Would Do!

I just didn't mean to cause anyone discomfort, or anger, or anything. I only wanted you to read my letter -- I felt it was important, something you would want to know about. And, again, I am deeply sorry if I hurt or offended you in any way. It was not intentional in any way.

To make it up to you, I have arranged with Paul to let you see his letter one more time -- with a new headline, of course. Please read it right now... the information in it is just as important as it was before. It could easily change your life forever in ways you can't even imagine yet!

However, if you decide to order (using Paul's personal 100% money-back offer so you don't risk a penny), you will not pay the full price that everyone else had to shell out. Not by a long shot. Instead, you will get a full $27.00 off -- meaning what you pay is just a fraction of what everyone paid! I will make up the difference out of my own pocket... it's going to <!-- page 54 --> cost me a fortune, but I feel I owe it to you. I made a mistake, and I want to make things right between us, no matter what it costs me!

Therefore, please read the enclosed letter now. And when you call my office, be sure to tell whoever answers you got "Bob Pierce's Personal Apology Letter" and you get the special deal no one else gets. We'll take care of everything else. Thanks... and I sincerely hope there are no hard feelings between us.

Sincerely,

Bob Pierce

P.S. Please -- read the letter I've enclosed for you right now, while you have it in your hands!