“Hit-Generating Postcards”
A tiny 6"x4" house-list postcard that drove traffic to a golf client's new website by crediting each recipient's ohpdirect.com account with $20 and dangling a downloadable free report -- both good for just two weeks.
[Postcard, address side]
[logo: OHP DIRECT]
606 E. Acequia Ave. Visalia, CA 93292 1-800-316-5871
[postmark: PM, 07 MAY 2001] [stamp: 20-cent USA bird stamp]
[boxed teaser:] Flip this card over and learn more about the $20.00 I stuffed in your web account and the FREE report I've set aside for you to help "jumpstart" your game this spring. Check it out now at:
http://www.ohpdirect.com/free/
Mr. John Carlton 316 California Ave. Apt. 114 Reno, NV 89509-1650
[barcode]
[Postcard, message side]
Hey John I Put $20 Into Your ohpdirect.com Account!
Doc O'Leary here.
I'm on a mission to let all my golfing buddies know about our website. This is the most exciting thing I've done in years, and to get you to check it out I'm giving you a little "bribe"... I've personally put $20 into your OHP web account good for the next two weeks.
There's also an exciting 16-page FREE report that will give you pro secrets to hitting consistent long shots... perfect to "jumpstart" your game this spring. If you've got a computer, you've now got a way to get a headstart on your game.
But check this out now at www.ohpdirect.com/free because the $20 in your web account and this free report will be gone in just two short weeks. Thanks.
Dr. Mike O'Leary
http://www.ohpdirect.com/free
Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a reduced price for the product, we actually credited the recipient's dot-com account with $20, good for two weeks.
The free report -- a little friendly "bribe" -- was downloadable. So there were no printing costs involved, no shipping and handling necessary.
Postcards can be mega-effective sales tools. It's a size the reader can tuck into his shirt pocket, to retrieve when he's at the computer. And the lure of already having money in his account is huge.
There's quite a lot of copy on this little card. Tiny typesize. Yet very readable. Don't be afraid to squish your copy to make it fit. People will squint to read copy that hits their passionate sweet spot.