“Who Else Wants To Earn An Extra $96,485?”
Carlton's long-running back-cover ad for a chiropractic practice “coach,” built on a CPA-audited $96,485 headline number, benefit-hammering checkmark bullets, and a wall of doctor testimonials aimed at burned-out chiropractors who desperately want to believe it.
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Don't risk “burn out” before you discover how quickly these secrets can change your life!
Who Else Wants To Learn The Secrets Of Earning An Extra $96,485 As A Chiropractor This Year... While Working Just 24-Hours A Week (Or Less), With Minimum Stress And Zero Debt!
Dear Doctor -- I know that what I'm about to share with you seems unbelievable... and that's why I've done my best to back everything up with facts and “real life” testimonials... so you can see for yourself that these amazing results really do happen! My name is Dr. Mark Radermacher. About 9 years ago I began sharing with other doctors the secrets (which I discovered turning my own practice into a wildly successful business) of turning any chiropractic practice into an immensely profitable, low-stress operation... and how you can use that success to become financially independent, free of debt and tax problems, with more enthusiasm and energy for your private and professional life than you ever dreamed possible.
The result of sharing these secrets (with hundreds of doctors) has been absolutely phenomenal! Recently, a certified public accountant (Mr. Paul Piotrowski, CPA) audited the “numbers” that my current clients are seeing as a direct result of working with me as their “business coach”. These are the measurable, factual results he discovered these doctors have seen after just 12 short months as my clients:
- ✓ An average annual increase in total collections of $96,485...
- ✓ ...an average annual increase in total visits by patients of 3,965...
- ✓ ...and an average increase in retention of patients of 14 visits (which is twice the national average for chiropractors)!
Yes, these results seem almost unbelievable -- yet these are the documented, certified results seen by chiropractors with practices just like yours! (Some of these doctors are in big cities, some in small towns, most have been practicing for years, and others are just starting out.) I also did some “number crunching” on other results my clients see... and these, too, are nothing short of amazing. For example, in that same 12-month period, clients reported:
- ✓ ...an average reduction of overhead to just 30% (about half of what most started with)...
- ✓ ...an average work-week of just 20-to-24 hours (a fraction of what they were putting in before)...
- ✓ ...a dramatic reduction in debt and the total disappearance of tax problems (and nearly half soon get out of all debt completely)...
- ✓ ...and... perhaps just as important... these doctors quickly experience the complete replacement of stress and frustration with fun and high-energy motivation!
Doctor, if you are even remotely interested in (quickly) turning your practice into an overwhelmingly successful business that is 70% cash patient-based... requires just 24 hours (or less) of your time each week... leaves you debt-free and without tax problems of any kind... runs smoothly (with minuscule overhead) even while you take 8-to-9 vacations a year... eliminates the HMO and insurance nightmares most doctors now face... is not just stress-free but actually fun... and fuels an exciting, financially-independent lifestyle for you...
...please turn the page and continue reading
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continued...
then it's time to give me a call. My office number is 1-414-628-4433, and you can call anytime. It will take just a few minutes with me on the phone to answer all your questions, no matter how skeptical you may be. In fact, I hope you are skeptical -- it's a disgrace the way some doctors have been treated by self-proclaimed “experts”. That's why I base my reputation on measurable results... and the fact that there is never any limit to the time I will be available to you. (We can talk every day if necessary!)
Please call today. What I offer doctors like yourself is the opportunity to learn the proven secrets of turning your practice (almost immediately) into a thriving, super-efficient (and thoroughly enjoyable) business that will flood every part of your life with new energy, enthusiasm, fun... and money!
Here's what doctors are saying:
“Yesterday was a record day for volume in my office -- double the patients I was seeing just 2 weeks ago, and it's a direct result of the intense, daily consultations I have with Dr. Radermacher.” Dr. Douglas Guyot, Tennessee ❑ “I'm seeing as many patients in a week as I used to see in a month, but with infinitely less stress and less time in the office. In fact, I'm at the office just 24 hours a week (where I used to spend 40-60 hours), and the paperwork has dwindled dramatically.” Dr. Richard O'Neal, Arizona ❑ “We hadn't had a vacation in 4 years -- now we take them every 6 weeks, and the office staff is happy and efficient instead of burned out and hassled.” Dr. Lynn Johnson and Dr. Ron Geiger, California ❑ “I can always reach him when I need to, and whenever there's a crisis with my staff or practice, he's right on top of it. Dr. Radermacher is an integral part of my business.” Dr. Douglas Sea, South Dakota ❑ “With Dr. Radermacher's guidance, it's been easy to provide higher quality care with more organization and less stress.” Dr. Thomas Green, Nebraska ❑ “Dr. Radermacher showed me the way out of debt, and it wasn't painful at all. In fact, it was actually enjoyable watching the debt melt away while my life just got better and better.” Dr. Russell Horine, California ❑ “In just a short time, he helped bring our stress level down 90%, and we've cut 10 hours off the work-week.” Dr. Raymond and Dr. Gabriella Moss, Maryland ❑ “Dr. Radermacher has discovered the secrets of having balance in your life -- I now have plenty of time for both full-time success as a chiropractor and being a full-time mom.” Dr. Pamela Fowers, California
Call Dr. Mark Radermacher today at: 1-414-628-4433
Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach” -- a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing income.
The dollar amount in the headline comes from an audit by a CPA, who allows his name to appear in the ad. That's huge credibility. You must understand that most doctors WANT to believe the claims in this ad... but it challenges their world-view. Most doctors are burned out... and every doctor they know is in the same boat. The really happy, super-successful doctors aren't very visible to other docs. They're too busy having fun to sit around and bitch about life.
The resistance to this offer is simply that it seems too good to be true. When you're stressed and burned out, it can be risky to allow hope to grow in your mind. If the hope vanishes, the subsequent disappointment could send you over the edge. So doctors are very wary of anyone who says they can make it all better... even while they desperately want to believe it's true.
This ad has run for many years on the back cover of the country's main chiropractic journal. A large number of doctors find the copy too over-the-top... but they notice the offer anyway. And a lot of doctors respond. As you can see from the testimonials, this coach really does deliver on his promises.
You will notice the copy relentlessly hammers home the multiple benefits, phrasing them in different ways. There were many other benefits the client wanted me to write about... but I chose only the ones that were big-time hot buttons. All the stuff about learning how to hire good staff, keep better records, and talk to patients got edited out. There's a fine line between “wowing” your reader with a cornucopia of goodies... and overwhelming him with too much information.
Wowed readers order. Overwhelmed readers walk away in a daze.