“Will You Do Me A Small Personal Favor?”
Carlton pre-positions the launch of Leo Costa's $69 “Titan Training System” by mailing the full sales letter to the house list disguised as a “press release” with a favor-asking personal note from Leo, alongside the Bob Pierce lift memo that carried the same letter to colder fighting-market lists.

[sideways two-up scan: first pages of cover notes "A" and "B" reproduced side by side]
[handwritten: circled "A"]
A Personal Note To You From Leo Costa, Jr.
To: John
Hi...
Leo here. And if you'll do me a small personal favor... I'll make it absolutely worth your time.
You're gonna love this.
First... please read the enclosed "press release" I just wrote. It's going out to some major magazines in the next few months, touting the stunning new advances in building muscle we've stumbled onto. (At 45 years old, I have just hit my personal bests in bench and squat, while adding another 3/4-inch to my biceps, 1-1/4-inches to my thighs... and reduced my body fat to under 9.5%. After a lifetime of bodybuilding, this is amazing. And it's all due to this new system.)
Second... I want your opinion of this press release. This new system is so incredible, I don't want to send this release out until it's perfect.
I've enclosed a short little form that will take you all of ten seconds to fill out and mail back to me. I can't wait to hear what you think.
Now, here's what's in it for you: As you'll see in the release, anyone who wants to get hold of this new system will have to pay for it (even though they get the most generous unconditional money-back guarantee in the world). I expect the bodybuilding community to go nuts over this, because it really does allow you to reach your full genetic potential for size and strength in an incredibly short (but intense) time. Most guys struggle all their lives, and never come close to their full potential. This new information is just earth-shaking.
But I would never ask you to pay what everyone else is paying for anything. You've been with me already, and I consider you a friend and trusted fellow bodybuilder.
So, I want to offer you a no-risk way to see this new "Titan" training system for yourself. At no risk. And for a fraction of what others will
[handwritten: circled "B"]
"Will You Let Me Make You Bigger, Stronger, And More Powerful... If I Promise It Will Happen In Just A Couple Of Easy Weeks... And Just A Little Over Half An Hour A Day?"
To: Jason Elliott
From: Bob Pierce President, TRS
Tuesday, 7:35 a.m.
Dear Jason,
A lot of guys think getting stronger will interfere with their fighting skills.
It's bullshit, of course. Bruce Lee was a fiend for staying lean and strong. And the guys who routinely win pro cage fights are hard-muscled dudes, even if they're on the small side.
The truth is, packing on a few solid pounds of new, raw muscle will make all your fighting skills just that much more dangerous. All other things being equal, the stronger guy will win every time.
But how do you fit in time for the weight room, when you're already busy?
Well, that's where the letter behind this one comes in.
You see, my boss - the guy who started all this - is a "muscle-building" specialist. In fact, a while back he was contacted by a group of Navy SEALS and asked to create a "fast muscle" program for them... something that would pack the maximum amount of powerful, functional, muscle in
(continued on

[sideways two-up scan, continued: second pages of cover notes "A" and "B"]
have to pay for it.
So, in exchange for your favor of reviewing the press release, here's what I will offer you: I have a few advance copies of this package in my office - the video, and the manual. I will rush you a package, today... at HALF of what everyone else will be paying. And... I want you to take SIX MONTHS to decide if you want to keep it. That's twice the time anybody else will get... and plenty of time to see how the training works for you, personally.
If you aren't just completely blown away by your results (and you'll SEE and FEEL results within two weeks that will stun you)... just send the package back (in any condition), and I'll rush you a refund of your money. No questions asked.
And we'll still be friends.
If you want to send a check or money order, just include it with the form you mail in. If you wanna call (and use your credit card), just dial 1-800-582-2083 and tell whoever answers you got "Leo's personal Titan letter", and they'll handle everything.
But more important, to me, is your opinion of the press release. We're gonna rock the world here, we really are. But I want to hear from you first.
Do it today, could you? I think you'll find this amazing breakthrough has the power to change your life forever...
Thanks.
[signature: Leo Costa Jr.]
Leo.
the shortest time humanly possible.
Stronger is just better. No matter what you're doing. Fighting. Taking care of business. Making love. Working on the car.
Just take a look at the enclosed letter. Take three minutes... and you'll know more than even most gym rats about what it takes to quickly get stronger and more powerful, without spending all your precious time in the gym.
This is exactly the kind of "short cut" program any man would kill to get his hands on. It's as close to getting strong "while you sleep" as you can get. You just get your body's muscle-making "engines" revved up, and check the mirror every few days.
You'll see. It will blow your mind how big, and powerful, and strong you can get in such a short, easy time.
I wouldn't send you this if I wasn't 100% sure it really works. You'll simply be amazed at how easy it is to pack on muscle and keep it on. And I'm talking about real muscle here - not the "bloated" crap you see on so many steroid-pumpers.
See what it's all about. Don't wait. Read the enclosed letter right now, while it's hot in your hands. You'll see.
Sincerely,
[signature: Bob Pierce]
Bob Pierce
P.S. I'll add my personal 100% guarantee to this. If you're not completely and utterly convinced, I'll make sure you haven't risked a penny checking it out. You have my word on that.
It's the amazing secret any serious bodybuilder would KILL to possess!
"I Can Now Guarantee You Will Burst Through To Your Full Genetic Potential For Massive Size And Strength... In Just A Few Intense Months!"
*This astonishing "accidental" discovery will soon change the way everybody trains to get superhuman size and strength as fast as humanly possible. But right now, it's still the best-kept secret in bodybuilding.*
*However... you can see it FREE, if you choose, right now!***
Tuesday, 5:30p.m.
Dear Friend,
My name is Leo Costa, Jr. – and if you'd like to learn how a new discovery has broken the code on reaching your upper genetic limits of massive size and raw steel-bending strength in a breathtakingly short time... then this will be the most important message you ever read in your life.
Here is why: Over the last two years, my partner Dr. Russ Horine and I have been hiding away in the gym... perfecting the amazing training breakthrough we had "accidentally" stumbled across. What makes this breakthrough so exciting is that...
- It gives you the maximum amount of growth (in both size and strength) that you are physiologically capable of...
- In a very simple (but brutally-intense) 4-workout-a-week training program that has you *in and out of the gym in under an hour each day...*
- With jaw-dropping results that will have you seeing *explosive growth within 2 short weeks... and allow you to reach the upper ceiling of your genetic potential in under 6 months!*
Plus, as I said...
You Can Learn The Entire Routine For FREE If You Choose!
Your main goal as a bodybuilder, of course, is to get HUGE. However, with this new breakthrough training, you're going to get *both HUGE and POWERFUL (where most guys in traditional training routines rarely see dramatic gains in size or strength, no matter how hard they work). And yet you will be finished for the day while other guys are just getting warmed up (freeing you for a real social life outside the gym). Most important of all, though... you will finally be able to reach your maximum genetic potential in just a few short, super-intense months (a goal most bodybuilders NEVER reach, no matter how many years they train)!*
What's more... you can "test drive" the entire program without risking a penny.
Sounds too good to be true, doesn't it. Well, it's not. And if you're SERIOUS about reaching
your physical PEAK... because this is only going to work if you are... then sit back and let me explain what's going on.
First...
If you have never heard of me (or my company Optimum Training Systems, or OTS for short), then please read the testimonials at the right of the next page. Go on, read them. These are "Hall of Fame" bodybuilding legends, "insider" sports medicine doctors, respected men you could trust with your life. Our "Serious Growth" program they are praising was – until about a month ago – the most advanced bodybuilding program in the world. (Over 50,000 advanced bodybuilders and professional athletes worldwide have used it to reach goals no other training system could take them to.)
[boxed sidebar occupying the right side of the page:]
What Experts Are Saying About Our Training Programs
Bill Pearl Former Mr. America and Mr. USA, and four-time Mr. Universe.
[photo: Bill Pearl]
"This is an excellent training program and its concept is sound. For the person or athlete who is serious about his or her training, this course will pay big dividends."
Vince Gironda "Iron Guru"
[photo: Vince Gironda]
Original trainer of Arnold, Lou "The Hulk" Ferrigno, Franco Columbo & countless other stars
"Over the years, I've seen a number of companies come and go, making wild claims about their programs. When tried, they produce more frustration than muscle. If you follow the Serious Growth program to a 'T', you will gain a tremendous amount of growth."
Edmund Enos, PhD
[photo: Edmund Enos]
Associate Professor of Exercise Science, Concordia University, one of the world's leading authorities on bodybuilding and strength training.
"All athletes and bodybuilders interested in becoming more knowledgable of advanced training methods... and in significantly increasing their strength and their muscular bodyweight should meticulously review Leo Costa's latest training manual."
Michael Yessis, PhD
[photo: Michael Yessis]
Editor Soviet Sport Review. Professor of Kinesiology CSU, Fullerton, Contributing writer for Muscle and Fitness Magazine.
"...incorporates practical knowledge with scientific information. Body builders will find it extremely useful in achieving maximum gains from their training programs. I recommend it to the serious body builder."
Boyer Coe
[photo: Boyer Coe]
Seven-time Mr. World, Four-time Mr. Universe and 1969 Mr. America.
"It is a well thought out plan for meaningful results, I urge you to try it!
That's why you should at least listen to me here. Men with this kind of respect and stature do not give out praise on a whim. It's a BIG DEAL to have gotten a "thumbs up" from Bill Pearl, Boyer Coe, and the others.
Second...
My credentials are all on the table. Don't listen to me because I'm a 280 pound monster with a worldwide fan base and few titles on my rack. Rather, listen to me because I started out as a scrawny kid with bad genetics (your classic "hard gainer")... and it took me years of "gonzo" experimenting and frustration and intense research to finally discover how to "break the code" on building the kind of size and strength I wanted.
My lucky break came when I met Dr. Horine. He's a certified "muscle nerd", who was reading Russian sport-science research journals in high school and earned an advanced degree in human biology – just to feed his obsession with finding "a better way" to build muscle. Together we formed OTS.
Doc Horine uncovered the research... and I was the "human labora-
tory" in the gym, because I was willing to stick with any crazy training scheme we came up with... for however many weeks it took to see what the long-term effects were. (Almost any sudden change in training will yield the old "placebo effect", and you'll see some growth right away. But you gotta ride it out for 2 months or longer to see if the growth is for real or not. Almost nobody is willing to stick with an "experiment" for that long.)
We had just ONE GOAL – to discover a way for ANY bodybuilder to reach your maximum genetic potential for growth, in the shortest time possible. That meant, for years and years, we tried one insane idea after another... and we failed a LOT. But we also succeeded, just enough to realize we were on a track that...
NO ONE ELSE IN BODYBUILDING EVEN SUSPECTED EXISTED!
My reputation as a "gonzo lifter" (willing to try anything in a dedicated obsession with building muscle) got me a special invitation behind the Iron Curtain... into the super-secret workout labs of the Bulgarian Olympic weightlifting team (when they were beating everyone else in the world by staggering amounts)... as well as the high-security training rooms of the East Germans and the Russians (who are still light-years ahead of us in cutting-edge strength training science for athletes). No one else from the West ever got that far, before or since.
I came back with size-building secrets that had been perfected in the lab and proven in the gym... and I revealed it as Serious Growth. The secrets in the Serious Growth system changed the bodybuilding world forever.
But... there was still ONE LITTLE "MISSING LINK" to the story... the link that would allow you get big and strong as fast as humanly possible, without over-training... while steadily moving toward a quick date with your upper ceiling of genetic hugeness. (This is called growing at your "Maximum Physiological Rate" – and it's been the Holy Grail of bodybuilding since lifters first turned to science in the 1950s. No one's even gotten close to hitting their "Max" rate of growth without drugs... until now. This is big. This is like landing on the moon. You can toss out everything you've heard about training for maximum size before this breakthrough.)
That's why I'm writing to you today.
Because we've finally "connected all the dots". It took us years of blood and tears... but we did it.
The result is what we call "The Titan Training System"... and it's gonna blow your mind, just like it did ours.
Listen: Most guys just have no clue what it takes to build size and strength fast. There are a small number of "genetically gifted" lifters who seem to grow no matter what they do... but 99% of ALL bodybuilders (after the initial "burst" of growth everyone has when you first begin training) quickly get stuck at a plateau that seems impossible to break through.
That's why most guys you see in the gym, despite year after year of hard training, never get much bigger. You can reach MAYBE 42% or 43% percent of your genetic potential with the "unstructured" training most guys use... but you'll never get beyond that without serious scientific help.
Lots of world-class bodybuilders try to help, by coming up with new twists on training, new advice on nutrition, new gadgets and machines and routines and... well, you've seen it. But the truth is... you won't get the mass or the raw brute power you want by copying some guy's routine if he got big by gulping thousand of dollars worth of steroids.
Nor will it do you any good to follow the routine of anyone who was blessed by "muscle-friendly"
genes and would have grown huge by lifting sacks of flour twice a day. (That's like taking advice on meeting girls from a handsome dude that women swoon over no matter what he says or does. Bastard.)
No. For guys like you and me, gains come hard, if at all, with "traditional" training routines. For the last fifty years, every possible aspect of "standard" bodybuilding training techniques has been toyed with – there's absolutely nothing new left in the "old" ways of training.
If anyone had discovered a new way to build muscle faster and easier... without the problems of over-training or living your life in the gym — you'd have heard about it by now.
That's why this new "Titan" training system is already sending shock waves through the bodybuilding world – making a lot of "experts" very nervous. But it's also making a lot of guys like you very happy. Because... we really did "break the code" on building strength and size as fast as humanly possible!
Here's just a sample of what's in store for you:
- We discovered how to combine weight volume and workout intensity in the same set – giving you the most physiologically-effective "shortcut" to building quality muscle size quickly. (No one else has figured this out!)
- Plus... by putting a unique "spin" on strength training, you can now increase your raw power so incredibly fast that you'll be gaining at the outside limit of your body's infrastructure! (We'll make sure you don't damage ligaments and joints as you explode in size ... but you'll definitely FEEL the awesome new power as it's created!)
- You want stunning vascularity? By cracking the secret of mega-efficient "vascular support" for your new muscle, you'll also feel a burning hot pipeline of nourishment feeding straight into the new muscle tissue you develop. (And that means every ounce of new muscle is there to stay, with only minimal maintenance!)
- And... even as you grow faster than you ever dreamed possible before... you will never over-train because you're working out in such amazingly short (but intense) "windows" that guarantee you enjoy fast gains, without risk of injury... and actually have time outside the gym for a hot social life! (You will piss off every other guy in your gym as you finish your workout before they're done warming up... even as you pass them up in size and strength so fast they'll accuse you of gulping steroids!)
And more. We'll show you how to instantly evaluate any exercise to determine its true value to you in building size. (The bodybuilding equipment "fat cats" are very nervous over this... because you will no longer be at the mercy of expensive, fancy new machines. All that's required to get 100% of your "Maximum Physiological Growth" is a standard "grunt and sweat" gym – free weights, a bench and a rack for squats. You can easily set it up in your garage.) Plus... if you're over 35, this training system has another benefit: Because recovery is automatic... and NOT dependent on the fast-moving physiology of being twenty years old... you can get ALL the gains of a younger man, in the same training time! And you don't risk injury (as you would in a traditional routine.) I'm over forty, and I've just posted my personal bests in strength and size!
Every second you spend training will now be focused entirely on one goal:
To make you as huge as physiologically possible... in the shortest time!
Sound good? It is. Yet, you do not need to understand the science behind any of it. You simply need to follow the step-by-step instructions we've laid out for you. And enjoy results you never dreamed possible before.
No one has ever come close to combining all this cutting-edge strength and muscle-building science before – this is simply light-years ahead of what everyone else is doing.
Think of it – no more struggling to gain another pound of muscle... no more endless months of being a gym rat without results... no more guessing at ALL. Just...
One Intense Journey Of A Few Short Months To Reach Your MAXIMUM Genetic Potential For Size And Strength!
This is simply going to blow your mind.
Here's the deal: Just a few weeks ago, you couldn't have possessed this breakthrough training for ANY amount of money. It just wasn't available. Now, we are releasing a small number of "Titan" training packages to guys like you – serious bodybuilders or martial artists who deserve the chance to see it first.
This package contains the "Titan" training manual... plus a special videotape I've put together showing a training session in action (so you'll be able to see exactly what to do). I know we could get $99 for this package, easily... because I've already been approached by bodybuilders who were willing to pay ANYTHING to get their hands on this information.
But I'm not going to do that. I'd rather see every guy out there who wants this package to be able to see it... and own it, for next to nothing. So I've put together a no-risk offer here. All you need to do is call the OTS office at 1-800-582-2083 and tell whoever answers you want the "Titan training package". You can use your credit card to pay the $69 cost of the package... but you don't risk a penny of it. Because you get a...
Complete, No-Nonsense 100% Money-Back Unconditional Guarantee For 3 Entire Months!
Do you understand what that means? You can order the package, train with it, treat it as your own, go through your own 3-month "trial run"... and if you aren't completely blown away with the results you get... simply send the manual and video back (in any condition), and you'll receive a prompt refund of all your money. No questions asked, and no hassles.
That means... you can learn EVERYTHING for FREE, if you choose. I couldn't be more generous without actually coming over and training you personally for free every day.
Now, if you'd rather pay by check or money order (payable to OTS), just fill out the attached Priority Reply Coupon, and mail it with your payment to: OTS, 606 E. Acequia Ave., Visalia, CA 93292. Your package will be rush-shipped to you by return mail. You get the same outrageous guarantee.
Sure, I could get ripped off big-time this way... but I tend to trust fellow bodybuilders like you. I was once out there, frustrated and looking for someone who would help me reach my goals. I know you'll make the right decision based on your experience. If I prove myself to you, you'll stay with me. If I don't, we part friends, and you haven't risked a penny.
There's just one "catch" – you must call or mail us today, right now. Don't put this off. You may never see this super-generous "see it free if you want" offer again... and we may be forced to raise the price the next time you hear from us. (I have partners who are very pissed at me for practically giving this amazing breakthrough away, after all the pain and years of research it took to create it. Screw 'em. I want to share this with as many bodybuilders and martial artists as I can reach, without breaking anybody's wallet.)
So call right now, while it's on your mind. Because you, my friend, have a date with destiny just 6 short, intense months down the road.
Sincerely,
[signature: Leo Costa Jr.]
Leo Costa, Jr.
P.S. Remember, you get EVERYTHING you need in this package – the detailed "Titan" training manual, plus the video that takes you through an entire training session. It's like having me right there, guiding you through every second of your workout, keeping you on-track and eliminating all guesswork. In just 2 weeks, you will astonished at your results... as you begin the most intense and enjoyable 3-month ride of your life toward your own massive upper limits of genetic potential! Call right now – 1-800-582-2083.
Here's What A Few Of Our Clients Have Said About Our Past Programs...
"Your system is incredible! A lot of people at my gym are afraid to plunge into something different, they would rather lift the old way with little results. Keep doing what you are doing, and thank you and everybody at OTS." —Kevin Wayne, Holt, Burlington, NC
"I'm getting amazing results even though it's only been about 4 weeks since I started. I'm literally speechless." — Rick Enders, APO, AP
"The information... takes a body builder into a 4th dimension of fresh new muscle growth. Excellent!" — Chip Fockler, Lansing, MI
"To sum up OTS in a world would be awesome! Not only for the gains in size and strength that I have achieved... with this knowledge you not only look good, you'll feel great!" — Calvin Robinson, Orlando, FL
PLUS – Leo has been sought out to train many professional athletes (like Mike Young of the Denver Broncos AND Mike LaCoss of the San Francisco Giants), as well as many Hollywood stars (like Kevin Costner). After years of being the "best kept secret" in building size and muscle, Leo has finally come front and center, and is recognized worldwide as THE authority on cutting-edge bodybuilding breakthroughs.
Here is an example of "pre-positioning" a piece to your house list.
In example "A" -- sent to the hottest clients on the house list -- Leo genuinely wanted to know how bodybuilders would react to this new product. I suggested we simply send out the ad, and ask for opinions. So that's what we did.
If, in reading the ad to form an opinion, the recipient decided to order the product for himself, he could get it at a steep discount. Sneaky? Perhaps. But my client had to bombard the market quickly, to maximize the "shock" value of what he was doing. (He was challenging the fat cats again with a supplement "created by bodybuilders, for bodybuilders". Most products in the magazines were watered-down and ineffective. Once this product hit the gyms, the corporate marketers would be forced to counterattack.)
We got a lot of great response -- most of which convinced my client to "go for it" and hit the market hard. We also sold a ton of product. It's just a great way to test the appeal of something new... and make a profit doing it.
Example "B" is the cover letter that went out in the package mailed to colder lists. The only difference in the main letter that accompanied these cover letters was the price.