“A Special Notice”
A personalized lift note from fight trainer Chris Clugston piles urgency onto Jim Curley's TRS sales letter for the "Rosetta Stone" streetfighting video -- only 81 tapes, a $10-just-for-looking guarantee, and a ticking clock.
A SPECIAL NOTICE TO JOHN CARLTON
From: Chris Clugston Tuesday, 7:30 a.m.
Dear John,
I want you to read the attached letter as soon as possible. Because you're already one of my "video" students, I have insisted that TRS send you this letter FIRST... before they send it out to anyone else.
This is important. I am restricting a broad release of this material, for a variety of reasons. And that means there are only 81 tapes available at this time. I want you to have first choice. A week from now, this letter (minus my personal note to you here, of course) will go out to thousands of martial art experts worldwide. When that letter hits the mail, these 81 tapes will be gone in a matter of hours.
So do not hesitate to read the attached letter right now, while it's still hot in your hands. If you value what I've taught you already... then you will immediately understand the importance of this new material. It will, literally, change your life overnight.
As you will note, you do not risk a penny at any time. What's more, if you are dissatisfied for any reason, TRS will pay you $10 for your trouble. All the details are in the letter.
Read it now. The clock is ticking.
[handwritten: Put $10 in your pocket for Looking!]
Are you ready to learn what the pro's know about stomping you with minimum fuss?
"Stop Wasting Time Learning New Skills... And Learn To Supercharge The Skills You Have NOW To Kick Anyone's Ass Who Dares Go Against You!"
*Over-studying any system, without learning how to USE what you learn in a real street fight, is the biggest mistake most guys make. It's the reason 3rd degree black belts routinely get their heads broken by YMCA-trained teenaged boxers. It's also the reason so many street-savvy professional fighters don't waste their time learning the latest fad in fighting...because their "insider" knowledge of what REALLY happens in a streetfight instantly trumps any new skill thrown against them.*
Read on to learn what cocksure fighters know that you don't yet. And, if you don't agree it's the "Missing Link" to what you need to know as a "rip the respect out of 'em" fighter...
I will send you a crisp new $10 bill, straight from my own wallet!
To: John Carlton\ From: Jim Curley @ TRS central headquaters
Dear John,
Hang with me for just a second here. And I will show you how to almost instantly quadruple your power to win any fight, against any opponent... using ONLY the skills you possess right now. And yes, even if you've never been in a real fight yet. Simply being exposed to this "missing link" of fighting know-how will be like force-feeding into your body a pro fighter's advanced knowledge of taking apart an enemy as easily and effectively as mowing the lawn.
Here's what it's all about: Do you know why – in both Hollywood and Chinese action movies – the guy who gets HIT in any fight always seems to be standing there, asking for it?
It's simple. If Hollywood or Hong Kong directors ever showed a REAL fight, it would be a blur to the camera. And over in two or three seconds, if either combatant knew a single thing about actual streetfighting combat. (Even the great Bruce Lee agreed to choreographed filmed fights – if he'd really wanted to take any of his opponents out in his movies, you wouldn't have seen any of his moves.)
I'm gonna go out on a limb here... and assume you've witnessed a fight or two in your life. In the street, there is no slow-motion rewinding, no commentators, no Xs and Os on any drawing boards. A streetfight is a blur of action... and even the guys doing the hitting don't usually see or understand what the hell just happened. No one just stands there. Everyone is moving as fast as they can. In a fight, your life depends on movement.
Here at TRS, we've been videotaping the best fighters on the planet for over a decade. The best teachers, too. Fighters often take different approaches to winning a fight. Some are elegant, almost like dancers. Others
prefer vicious dirty tricks. Others always have a weapon handy. All of these guys are kick-ass fighters.
And I can tell you with absolute certainty the great myth about fighting is that one style can ever trump another every time. It's the fighter's instinct and knowledge of fighting that matters.
Let me repeat that: It's the fighter's instinct, and his knowledge of what goes on in a fight that decides who wins a fight. All those now-illegal televised cage fighting events confused a lot of people... because they were supposed to be "no rules" fights. But there were rules. The truth is, even the best grapplers – who dominated early on – would have been vulnerable in any REAL streetfight against a guy who understood the "choreography" of real-time combat.
So why am I telling you all this? It's simple. You see... there is a "missing link" to your knowledge of fighting. It's a secret men almost NEVER learn on their own, no matter how many bar fights you get into. And just knowing this secret will...
Supercharge The Skills You Have Right Now, Literally Inside Of An Hour.
All you need to do is learn to simply "see" a fight with the eyes of an experienced pro.
Here's the secret: None of your skills are worth a damn, if you don't understand how they will work in a real fight. It's like everything else – you could be a demon in the baseball batting cage, hitting every machine-thrown pitch for a homer. But facing a real pitcher, in a real game, with all the pressure and unknown factors... chances are, you'll strike out most of the time until you learn the secrets of facing a live opponent. Same with playing guitar. Lots of guys can play up a storm in their bedroom. But put them on a stage, and they freeze up solid. Can't play a note. Don't understand the secrets of how to perform on stage.
So here's the bottom line: If you EVER plan on winning a fight against another human being... you'd better understand the secrets – the "missing link" in your knowledge – of what happens in a real altercation.
Most experienced fighters will tell you – it's better to have just one or two simple skills, and understand the secrets of a real fight, than to have twenty years of dojo training alone. It's no contest.
Here's what we have for you: Christophe Clugston is famous in several countries as probably the BEST teacher of simple, useable fighting skills that can instantly shortcut your ability to win any fight, against ANY opponent. His background combines real-blood experience (as a streetfighter, bouncer, professional fighter and Shoot Champion, as well as first-choice trainer for "hot duty" SWAT cops and Spec Op soldiers) with a passion for understanding the DYNAMICS of fighting. A lot of professional fighters owe their survival to Christophe. He's earned their trust, because what he teaches WORKS.
Originally, Christophe approached training as most other teachers do. He taught skills, techniques, and systems. But he was always searching for ways to SHORT-CUT the training process... to take a person from knowing nothing about fighting, to making them a dangerous and effective streetfighter in the shortest time humanly possible.
In short... to GUARANTEE they would win any fight, against any opponent who dared to attack them.
Christophe has discovered what NO OTHER TEACHER offers. He will teach you how to...
Instantly Multiply What You Already Know!
This is the OPPOSITE of training in a room with a kick-bag, or a cooperative training partner.
After years of research and study – both in the streets, and in the studio – Christophe finally "broke the code" on how to translate his EXPERIENCE as a fighter to YOU, the student. So you can understand – and "SEE" — a fight EXACTLY the way a hardcore, experienced streetfighter does.
This is a huge "aha" experience for anyone interested in fighting. Even a two-second bar fight moves linearly, like a chess game. But to most eyes, things happen way too fast to make sense of it. Even experienced fighters who don't know the "missing link" secret won't catch it all. (If you've ever hung around after a fight, you'll hear sixteen different versions of what happened, and why so-and-so won while the other
guy got pounded into the pavement.)
Here's what knowing this "missing link" of fighting will do for you:
- You will suddenly be able to see even the fastest action in any fight in a kind of "internal slow motion" in your head... so that every move and counter-move is crystal clear to you. (And you will be able to do this whether watching a fight, or – more critical – being in one yourself.)
- You will no longer need a long "menu" of moves yourself... because now that you've "uncomplicated" the details of actual fighting, you can use the simplest and most basic responses to counter any attack, and take any opponent down quickly.
- And... Every skill you already have will be ALL YOU NEED. Because... you will finally understand how to APPLY what you already know in a real situation. The effect of this is to actually MULTIPLY the power you already possess as much as a thousand times.
Nearly every other guy in the world trains like the baseball wannabe in the batting cage. That will only get you hurt in a real fight.
This is having an experienced, trusted fighter sit down with you and patiently teach you the SECRETS of what really happens in a fight.
Without this knowledge of the "missing link" of understanding fighting, you're just another guy with some fancy moves.
WITH this secret knowledge... you're suddenly a MASTER fighter, even if you only have a handful of skills to use. Because what you DO already know is automatically MULTIPLIED to a staggering new level.
This is powerful stuff.
Here's what to do now: Christophe spent a week putting these secrets onto videotape at our California studios. You can see what he's done without risk. Plus... if you later decide it isn't something you want, I will...
Pay You Ten Dollars Just For Giving It A Look!
To get your video, just call 1-800-899-8153 and tell whoever answers you want "Christophe Clugston's Rosetta Stone Video". It's $49, and you can use your credit card. But you don't risk a penny, because you also get our famous...
100% Money Back Guarantee.
Order the video. Watch it, and take your time deciding if it's worth it. If, after six full months, you decide it doesn't meet your needs – for any reason at all – simply return the video for a full refund. And I'll add another $10, just for trusting us on this. No questions asked. No hassles, either. Your word is gold around here.
If you'd rather pay with a check or money order (payable to TRS), just fill out the enclosed Priority Order Card and mail it in the postage-paid envelope with your payment. You can also use the order card to FAX your order – just fill out the credit card information and fax the card to 1-559-732-5337. That way, you don't even have to talk to anyone, but you still get the faster service by phoning your order in.
No matter how you order, your video will be rush-shipped to you.
This is MUST SEE training for anyone who values fighting skills. It will remove ALL the mystery of real-world fighting for you, literally within the space of an hour. It's like infusing a lifetime's worth of fighting experience directly into your system. So your muscles, your brain, and your nerves operate on a new, more intense level, right away.
It's like suddenly having a flashlight to explore a cave, where everyone else had to stumble through blind.
Get this video, and check it out. You don't risk a penny. And, you stand to earn an extra $10 just for your trouble. That's a hyper-generous deal you could only get from an internationally-trusted company like TRS. Thousands and thousands of guys all over the planet rely on us to bring them the stuff no one else can get.
We've helped change the world forever, just by "arming" guys like you with insider professional secrets that are unavailable to civilians any other way.
YOU MUST HURRY. Christophe has authorized only a "slow" market release of these tapes. That means we can only dribble them out a handful at a time – because he wants to keep a tight check on who gets this information. Right now, I have 81 videos here to release. First come, first served. The next release won't be for a long time (maybe not until next year!). So call right now. Remember, there's no risk.
Call now.
Sincerely,
[signature: Jim Curley]
Jim Curley
P.S. One last thing. I also have a cassette tape here of an important interview with Mr. X – a guy who values his anonimity, but has local law agents drooling with excitement. They would prefer I NOT share this interview with you... but screw 'em. I think this material is exactly what civilians need.
This cassette if yours FREE when you order Christophe's video package. We're calling this interview "The Invisible Badge" – because in it, Mr. X very precisely details how you can discover the SECRETS OF ALPHA MALES. Cops and Professional Soldiers learn about Command Presence in their tactical training... but command presence goes way beyond tactical skills... in fact, this mysterious Mr. X did an exhaustive study on the non-verbal signs alpha male men give off and will describe how you can make them part of your arsenal.
In this interview Mr. X will reveal... the non-verbal patterns of dominance, the big cues to recognizing fear in an apponent, how to utilize hand-face movements to control any interaction. With all that you learn in this amazing interview, you will – in the space of few moments – convince the other guys to realize the drastic mistake of messing with you usually without incident. You can let him save a little "face" if you decide to, but it's not necessary.
This is the same stuff that Big City Metro Cops utilize to control groups of people when they're obviously outnumbered. It like learning a completely new universal and non-verbal language. A language of confidence and dominance that will make complete strangers notice from across the room. This is critical information that you absolutely want to know. And, you'll get it FREE when you order the "Rosetta Stone" video. Keep this cassette interview even if you later return the video for a fast, full refund. My gift to you, for trusting us on this deal.
Again... you must hurry. I will not give away any cassettes to anyone who doesn't order Christophe's video... and there are such a limited number of them, that if you wait even another day, you will miss out. It's a no-risk deal (and you stand to make another $10 if you aren't convinced.).
Listen to what men who know are saying:
"Clugston's moves are more devastating than anything I ever learned in 10 years of intense military action (including the Falklands war and battling terrorists in northern Ireland of in the years I've been training U.S. Swat teams (in high stress, high speed instinctive shooting). Yet it's so easy and simple—anyone can master this quickly. This guy is the real thing." Smith, Dave Tactical Firearms Instructor, former corporal 2 battalion Parachute regiment, Royal British Army
"I've only been exposed to Chris's training a short time, yet when my house burned down and I caught a looter twice my size stealing stuff, it only took one move to put him down until the cops arrived. This is so simple and easy to learn, it's amazing. Schoonover, Shel CA
"Never did I expect something so simplistic and practical that could be learned from video tapes without years of training in complicated moves. Chris Clugston is exactly what he claims, and he goes beyond Bruce Lee in perfecting a fighting style needed in today's society." Autry, Donald NJ 08619
"This is exactly what I have been looking for a practical fighting system that would work in the street. I am 60 years old, I have more confidence in my ability to handle a confrontation Andrews, M. John UT 84003
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale.
Here is an example of piling urgency upon the urgency. The special notice is a lift note that went out with the following letter to all past buyers of product. The house list got to see the promotion first... and thus had a "window" of a week or so to order before the bulk of the market even knew the product had been released.
So it's a combination of privileged opportunity... a no-risk offer (with an extra $10 back if you ask for a refund)... and a ticking clock. It's like lighting a fire under your reader's butt.